Event Management Software Global Market Report 2024

Event management software refers to the software that helps organizers plan, execute, and report on events, driving success for their business. and also used to manage the events and activities in a company from the beginning to the end. This platform consists of an online back-office and a user interface for attendees, which is frequently a mobile app. The event management software assists the event planner throughout the event's lifespan.

The main types of event management software are software and service. The total set of programs, operations, and routines related to the operation of a computer system is referred to as software. The software segment includes the flow of data from application programs to local or remote devices. The deployment type is used in developing the software on-premise or in the cloud. The organizational size consists of small medium and large organizations developing and using the software. Furthermore, the end-users consist of corporate, government, third-party planners, education, and other end-users.

The event management software market research report is one of a series of new reports that provides event management software market statistics, including event management software industry global market size, regional shares, competitors with a event management software market share, detailed event management software market segments, market trends and opportunities, and any further data you may need to thrive in the event management software industry. This event management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The event management software market size has grown rapidly in recent years. It will grow from $7.25 billion in 2023 to $8.25 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to demand for efficiency and automation, focus on data security and compliance, adoption by various industries, customization and branding, rise of event registration platforms.

The event management software market size is expected to see rapid growth in the next few years. It will grow to $13.24 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to personalization capabilities, sustainability and green events, focus on accessibility and inclusivity, evolving compliance standards, crowdsourcing and participant input. Major trends in the forecast period include hybrid and virtual event solutions, integrated event platforms, mobile event apps, contactless event solutions, enhanced security measures, blockchain for ticketing and security.

The increase in preference for hosting virtual events is significantly contributing to the growth of the event management software market. Virtual events are completely hosted and run online with the potential for attendees to view or participate from anywhere in the world with an agenda of single or multiple-track presentation sessions or collaborative sessions. These sessions are streamed online through virtual conferences, webinars, internal hybrid events, and external hybrid events. For instance, according to The State of Virtual Events 2021, Zoom had the most respondents accounting for 50.3%, followed by Microsoft Teams with 12% usage and Facebook Live with 9.4%. This rise in usage of virtual platforms for hosting events is contributing to the event management software market growth.

The rising internet penetration is expected to propel the growth of the event management software market going forward. The Internet is a global system of interconnected computer networks and devices that use standardized communication protocols to connect and exchange data worldwide. Event management software leverages the Internet to streamline event planning, registration, marketing, and attendee engagement. For instance, in August 2023, according to Demand Sage, a US-based Google Sheets-based revenue operations platform, there are 5.3 billion internet users worldwide as of 2023, meaning over 65% of the world’s population has access to the internet. This number of internet users is expected to reach 6.54 billion by 2025. Therefore, the rising internet penetration is driving the event management software market.

Major companies operating in the event management software market are launching new event platforms to enhance attendee engagement at events. Event management software platforms are digital tools designed to streamline and facilitate the planning, organization, and execution of events, such as conferences, meetings, and social gatherings. For instance, in February 2022, Captello, a US-based event platform launched its GOALS solution, designed to align various event activities with objectives and incentivize participants who achieve or exceed engagement milestones set by event organizers. The platform connects event activations, tracks progress, rewards participants with points for interactions, and offers progress reports and leaderboards. The goal is to improve attendee engagement, data quality, and networking opportunities while creating new sponsorship revenue streams for event organizers. This solution enhances event experiences and encourages deeper attendee engagement.

Major companies operating in the event management software market are launching new vendor marketplaces to provide event organizers with a streamlined and efficient solution. Vendor marketplaces are online platforms that connect event organizers with a wide range of suppliers and service providers, facilitating the procurement of event-related products and services. For instance, in April 2022, Cvent, a US-based meetings, events, and hospitality technology provider launched the Cvent Vendor Marketplace as part of its Cvent Supplier Network (CSN). This marketplace offers event organizers a curated selection of trusted vendors to fulfill the needs of in-person, virtual, and hybrid events. Users can source vendors from various event categories such as destination management companies, event management, health and safety, and travel. The Vendor Marketplace is designed to simplify the vendor selection process, streamline communication, and centralize event-sourcing information, making it a valuable resource for event planners.

In July 2021, Bevy, a US-based technology start-up, acquired Eventtus for an undisclosed amount. Through this acquisition, Bevy focuses on building several mobile application capabilities for hybrid events, such as networking, virtual booths, interactive tools for live streaming, integrated ticketing, and a registration system. Eventtus is an Egypt-based event management software company that manages events, sell tickets, and build an interactive event app in few minutes.

Major companies operating in the in the event management software market report are Active Network,Arlo Technologies , Attendify, Aventri, Bizzabo, Certain Inc., Cvent Inc., EMS Software LLC, Eventbrite, EventMobi, Gather Technologies,Ungerboeck,webMOBI, RainFocus, Regpack, SignUpGenius,XING Events, Eventzilla, Meeting Evolution, EventBooking, Bitrix24, Tripleseat,Circa Resort & Casino, Accelevents, Glue Up, Event Espresso, Hubb LLC., Hubilo Inc., RegPack Inc.,event geek

North America was the largest region in the event management software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the event management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The event management software market includes revenues earned by entities by providing services such as concept, coordination, control, culmination, and closeout. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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