Broadcast and Media Technology Market Report 2025

This Broadcast And Media Technology market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The broadcast and media technology market size has grown strongly in recent years. It will grow from $55.92 billion in 2024 to $60.61 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to immersive media and virtual reality, digital transformation, internet revolution, content on-demand, mobile and portable devices.

The broadcast and media technology market size is expected to see rapid growth in the next few years. It will grow to $99.12 billion in 2029 at a compound annual growth rate (CAGR) of 13.1%. The growth in the forecast period can be attributed to remote production and collaboration tools, regulatory changes and standards, hybrid broadcast-broadband services, cloud-based solutions, rise of ai and machine learning, content monetization and advertising. Major trends in the forecast period include streaming dominance, live content and interactivity, personalization and ai, immersive experiences, remote workflows.

A rise in access to media and video streaming is contributing to the growth of the broadcast and media technology market. Streaming media is the process of delivering multimedia data (such as video or audio) from a streaming service provider to an end-user. Streaming media uses HTTP, TCP/IP, and HTML protocols to deliver audio and video elements. For instance, in April 2022, according to a survey by the State of Play report by Nielsen Holdings Inc., a US-based data, information, and market measurement firm, between February 2021 and February 2022, there was a double-digit growth of 18% in Americans' average weekly time viewing a video. The total amount of streamed minutes increased from 143. 2 billion to 169. 4 billion. Over the last few years, viewers have increased the number of services they subscribe to and pay for. Such an increase in consumption of media and video streaming will propel the broadcast and media technology market growth.

Increasing use of over-the-top services is expected to propel the growth of the broadcast and media technology market going forward. Over-the-Top (OTT) refers to a kind of content delivery paradigm that displaces traditional cable or satellite television providers by allowing consumers to stream and access audio, video, and other media material directly via the Internet. OTT services use broadcast and media technology to stream video content to users. This technology enables users to watch high-quality video content on a variety of devices, including smartphones, tablets, and smart TVs. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the increasing use of OTT services is driving the growth of the the broadcast and media technology market.

Technological advancement is a key trend gaining popularity in the broadcast and technology market. The companies operating in the broadcast and media technology market are focusing on developing innovative products to meet industry demands and expand their market reach across the globe. For instance, in March 2022, Quantum Corporation, a US-based data storage, and management company, launched the Unified Surveillance Platform (USP), a durable, versatile, and secure software platform for recording and storing video surveillance data. Quantum is also offering a new range of smart network video recording servers in addition to this software platform (NVRs). To provide a next-generation, integrated appliance for capturing and recording security video, the Smart NVRs combine the Quantum Unified Surveillance Platform software with a purpose-built NVR server. The Quantum USP software consolidates the server's computing, storage, and networking capabilities into a single unified and scalable system, simplifying video recording infrastructure and lowering the total cost of ownership. Quantum's USP is built on software technologies that it bought from EnCloudEn last year. Quantum has further improved and enhanced the software to satisfy the specific requirements of the video surveillance market.

Major companies operating in the broadcast and media technology market are focused on introducing machine learning and AI-based solutions to gain a competitive edge in the market. Machine learning and AI-based broadcast and media technology solutions are being used to improve the quality of video content, personalize the user experience, simplify live broadcast operations, automate repetitive tasks, and improve media workflows. For instance, in June 2023, Korbyt, a US-based workplace experience platform, announced the launch of its Machine Learning Broadcast solution, which leverages machine learning and AI-powered camera optics to dynamically modify digital signage content according to dwell duration and engagement. In addition to locating and distributing fresh content based on trends, the system uses cluster-based data mining algorithms to modify the length and timing of already-existing content. Over time, generative AI will be included to produce content based on this data as well. The omnichannel CMS (content management strategy) and workplace communications platform Korbyt Anywhere are intended to be integrated with the system.

In August 2024, EVS Broadcast Equipment SA, a Belgium-based company recognized as a leading provider of live video technology for broadcast and new media productions, acquired MOG Technologies for an undisclosed amount. Through this acquisition, EVS Broadcast Equipment SA seeks to enhance its product portfolio, bolster cloud services, drive innovation, expand market presence, and improve customer support within the media and broadcast sector. MOG Technologies S.A., a technology company based in Portugal, specializes in media and broadcast solutions.

Major companies operating in the broadcast and media technology market include Evertz Microsystems Limited, International Business Machines Corporation, Quantum Corporation, Rohde & Schwarz GmbH & Co. KG, Dell Technologies Inc., Amagi Media Labs Private Limited, Zoomph Inc., PHYTunes Inc., Focal Point VR Ltd, Arqiva Limited, Vislink Technologies Inc., C360 Technologies Inc., Brompton Technology Limited, Grass Valley USA LLC, AVI Systems Inc., Video Stream Networks S. L., WideOrbit Inc., Harmonic Inc., Eletec Broadcast Telecom S. A. R. L., Clyde Broadcast Technology Limited, Sencore Inc., EVS Broadcast Equipment SA, ACORDE Technologies S. A., Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, CommScope Holding Company Inc., Avid Technology Inc., Blackmagic Design Pty. Ltd., Chyron Corporation, Dalet Digital Media Systems S. A., Dolby Laboratories Inc., Imagine Communications Corp., Ross Video Limited, Snell Advanced Media Limited, Sony Corporation, Vizrt Group AS, Xilinx Inc.

The broadcast and media technology refer to a variety of communication systems that entail transferring data across long distances utilizing electronic and electromagnetic approaches. Radio and television broadcasting technology, satellite broadcasting technology, digital cable and satellite television technology, digital terrestrial television, and satellite television technologies are examples of broadcast and media technology.

The various solutions in broadcast and media technology include web content management, content storage solutions, editorial, and print workflows, media/digital asset management, revenue management, ad and data management, and user management. Web content management is a software used to manage content, allowing multiple contributors to create, edit, and publish. The hosting models in the broadcast and media technology include integrated and standalone. The end users of broadcast and media technology include broadcasters, distributors, OTT, and IPTV.

The broadcast and media technology market research report is one of a series of new reports that provides broadcast and media technology market statistics, including broadcast and media technology industry global market size, regional shares, competitors with a broadcast and media technology market share, detailed broadcast and media technology market segments, market trends and opportunities, and any further data you may need to thrive in the broadcast and media technology industry. This broadcast and media technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the broadcast and media technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast and media technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the broadcast and media technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The broadcast and media technology market consists of revenues earned by entities by providing broadcast and media technology components such as on-premise, consulting and support and maintenance. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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