India Beauty and Personal Care Market Report and Forecast 2023-2028

According to the report, the India beauty and personal care market reached a value of INR 66472 crores in 2022. Aided by the rising awareness about personal grooming and hygiene, the market is projected to grow at a CAGR of 11.0% between 2023 and 2028, reaching a value of INR 124329. 63 crores by 2028.

Beauty and personal care products refer to items that are used to improve the external appearance and perception of a person, whether it be the face, teeth, skin, hair, or smell. These products can be made from chemical components and ingredients sourced from either synthetic or natural sources. They help to keep the skin protected, improve appearance, and increase sense of self. Sunscreen, colour cosmetics, scents and deodorants, serums, cleansers, colognes, toothpaste, hair dyes, and facial tissues are a few of the often-used beauty and personal care goods.

The beauty and personal care market is one of the fastest-growing industries in India, driven by changing lifestyles, increasing disposable income, and rising awareness about personal grooming and hygiene. The India beauty and personal care market size is expected to witness further growth due to the increasing demand for natural and organic products and the growing popularity of e-commerce platforms.

Skin care is the largest segment in the India beauty and personal care market, accounting for the majority of the market share. The increasing demand for natural and organic products is expected to drive the growth of this segment. The hair care segment is also expected to witness significant growth due to rising concerns about hair health and the availability of a wide range of hair care products.

Specialty store distribution channels held a significant share of the market due to the expanding number of such establishments globally,. The India beauty and personal care market expansion has been aided by the availability of store associates who advise clients on the best cosmetics for their needs and give them sufficient information about the components of the products.

Supermarkets and hypermarkets have grown in popularity to buy beauty and personal care products due to their wide selection of products under one roof and convenient locations near residential areas for quick and easy access. Meanwhile, e-commerce distribution channels are anticipated to experience a fast CAGR during the forecast period, which is being fuelled by increasing internet usage and targeted marketing by businesses to reach larger audiences, thus accelerating the India beauty and personal care market growth. Also, significant discounts and promotions offered by online marketplaces are likely to increase sales of beauty and personal care products through online distribution channels.

Market Segmentation

The market can be divided based on type, product, distribution channel, and region.

Market Breakup by Type

• Conventional
• Organic
• Vegan

Market Breakup by Product

Hair Care

Breakup by Hair Care Type

• Hair Oil
• Shampoos
• Hair Colorants
• Conditioners
• Others

Breakup by Price Category

• Mass
• Mid Premium
• Premium

Skin Care

Breakup by Skin Care Type

• Face Care
• Body Care
• Sun Care

Breakup by Price Category

• Mass
• Mid Premium
• Premium

Oral Care

Breakup by Oral Care Type

• Toothpaste
• Toothbrush
• Mouthwash and Rinses
• Others

Breakup by Price Category

• Mass
• Mid Premium
• Premium

Colour Cosmetics

Breakup by Colour Cosmetics Type

• Lip Makeup
• Eye Makeup
• Nail Makeup
• Face Makeup
• Others

Breakup by Price Category

• Mass
• Mid Premium
• Premium

Fragrances

Breakup by Fragrances Type

• Deodorants
• Perfumes

Breakup by Price Category

• Mass
• Mid Premium
• Premium
• Others

Market Breakup by Distribution Channel

• Direct Sales
• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Chemist/Pharmacy Stores
• Exclusive/Multi-Brand Outlets
• Salons and Spa
• Online
• Others

Market Breakup by Region

• North India
• West and Central India
• East India
• South India

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the India beauty and personal care companies. Some of the major key players explored in the report are as follows:

• Unilever plc
• The Procter & Gamble Company
• L'Oréal S.A
• Beiersdorf AG
• Revlon Inc
• Kao Corporation
• The Estée Lauder Companies Inc
• Colgate-Palmolive Company
• Godrej Group
• Patanjali Ayurved Limited
• Dabur India Ltd
• Johnson & Johnson Services, Inc
• Others

*The publisher always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.