Social Casino Global Market Report 2024

The global social casino market has grown strongly in recent years. It will grow from $7.39 billion in 2023 to $7.99 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth observed in the past period can be credited to several factors such as the increased popularity of social gaming, the evolving entertainment experience in casinos, fostering community and social interaction, expansions into emerging markets, gaining acceptance within regulatory frameworks, and the integration of sustainable and eco-friendly practices.

The global social casino market is expected to see strong growth in the next few years. It will grow to $11.20 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The projected growth in the upcoming period is anticipated due to the integration of health and wellness features, heightened social elements, the implementation of personalized experiences, strategies for retaining players, the rise of skill-based games, and the continued dominance of mobile gaming. Key trends expected during this period encompass in-app purchases and monetization strategies, increased integration of social functionalities, partnerships with entertainment brands, the growth of skill-based gaming, and a focus on social responsibility and responsible gaming practices.

The growth of the social casino market is anticipated, driven by the increasing proliferation of smartphones. Smartphones, portable electronic gadgets with cellular network connections, play a pivotal role in fueling the social casino market's expansion. They contribute to enhanced gaming performance, better display, and top-end specifications, providing an enriched experience for users. According to The Economic Times in October 2021, India led the world in monthly average mobile data consumption, with users consuming an average of 12 gigabytes (GB) per month. Furthermore, the addition of 25 million new smartphone users in the country each quarter highlights the widespread adoption of smartphones, contributing significantly to the growth of the social casino market.

The rise in internet usage is poised to further propel the growth of the social casino market. Internet usage, indicating the extent to which individuals or organizations access and utilize the Internet, is a crucial factor in the success of social casinos. These platforms leverage the internet extensively, allowing players to access, interact, and enjoy various casino-style games without the constraints of physical presence at a traditional casino. According to ramsac Ltd., a UK-based computer support and services company, 92.1% of people in the UK use the internet regularly, underlining the widespread internet penetration that supports the growth of the social casino market.

Product innovation emerges as a significant trend in the social casino market, with major players focusing on introducing new products to enhance their market share. In August 2022, Wind Creek Hospitality, a US-based gaming and hospitality entity, launched CasinoVerse, a social game that can be played for free without in-app purchases or 'freemium' features. CasinoVerse offers an immersive 3D setting modeled after popular role-playing games (RPGs), allowing users to explore virtual versions of Wind Creek locations around North America and the Caribbean. This innovative approach enhances user engagement and represents a key trend driving growth in the social casino market.

Leading companies in the social casino market are strategically launching technological platforms, exemplified by ZulaCasino.com, to enhance their profitability. ZulaCasino.com, introduced by Blazesoft, a Canada-based software company in October 2023, is a rapidly expanding social casino site accessible throughout the United States, with certain exceptions based on jurisdictional constraints. The platform offers a substantial selection of casino-style games, attractive bonuses, promotions, and the opportunity to win significant amounts of money. Zula Casino collaborates with top gaming companies, providing players with a diverse array of games, including over 150 different slots, tables, and fish games. ZulaCasino.com operates as a free online casino that doesn't require downloads and features daily promotions and events, enhancing user engagement and contributing to its market success.

In a strategic move in October 2021, Scopely, Inc., a US-based interactive entertainment company, acquired GSN Games from Sony Pictures Entertainment for $1 billion. This acquisition significantly enhances Scopely's capability to create and deliver engaging and enduring game experiences. GSN Games, a US-based company and a wholly-owned subsidiary of Sony Pictures Entertainment, is a leading provider of cross-platform entertainment, encompassing social casino games and skill-based cash tournaments. The strategic acquisition of GSN Games reinforces Scopely's position in the social casino market, aligning with the industry's focus on expanding capabilities and providing compelling gaming experiences.

Major companies operating in the social casino market report are Zynga Inc., International Game Technology, Scientific Games Corporation, Caesars Entertainment, Creatiosoft Solutions Pvt Ltd., KamaGames Ltd., Ruby Seven Studios Inc., Playtika Holding Corp., PLAYSTUDIOS Inc., LuckyFish Games - Free Slot Machines, Meme Inc., Tripledot Studios Limited, RocksPRO, Tap Slots Free Casino Slot Machines, Huuuge Games - Play Together, Big Fish Games Inc., DoubleDown Interactive, GSN Games, High 5 Games, Murka Games Limited, Product Madness, Super Lucky Casino, Tangelo Games, Win Studios, Wizits Limited, Akamon Entertainment S.L., AlchemyBet Limited, Appeak, Aristocrat Leisure Limited, Bally Technologies Inc., Betable Limited, Betsson AB, Bigpoint GmbH

North America was the largest region in the social casino market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social casino market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social casino market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of social casinos include casual games, free games, turn-based games, and others. Casual games are designed with straightforward and enjoyable gameplay mechanics, requiring minimal time investment and targeting a broad audience of mobile gamers. These applications cater to both free and paid users across various demographics within the gaming and mobile user communities.

This report provides social casino market statistics, including social casino industry global market size, regional shares, competitors with a social casino market share, detailed social casino market segments, market trends and opportunities, and any further data you may need to thrive in the social casino industry. This social casino market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social casino market consists of revenues earned by entities by social networking games, board games, poker, lotteries, poker, blackjack, spinners, and roulette. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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