Social Casino Market Report 2025

The social casino market size has grown strongly in recent years. It will grow from $8.69 billion in 2024 to $9.33 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rise of social gaming, casino entertainment experience, community and social interaction, expansion in emerging markets, regulatory acceptance, sustainability and green practices.

The social casino market size is expected to see strong growth in the next few years. It will grow to $13.57 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to health and wellness integration, enhanced social features, personalization and player retention strategies, emergence of skill-based games, mobile gaming dominance. Major trends in the forecast period include in-app purchases and monetization models, integration of social features, collaborations with entertainment brands, emergence of skill-based games, social responsibility and responsible gaming.

The growing proliferation of smartphones is expected to drive the expansion of the social casino market in the coming years. Smartphones, which are portable devices connected to cellular networks, contribute to the growth of the social casino market by offering enhanced performance, improved displays, and advanced specifications that elevate the gaming experience. For example, in February 2024, Uswitch Limited, a UK-based financial conduct authority, reported that at the start of 2022, the UK had 71.8 million mobile connections, surpassing the population by 4.2 million due to individuals having multiple connections. This marked a 3.8% increase from 2021, with 2.6 million more connections. By 2025, the UK population is expected to reach 68.3 million, with 95% (around 65 million people) projected to be smartphone users. As a result, the increasing number of smartphones is driving the growth of the social casino market.

The rise in internet usage is expected to drive the growth of the social casino market in the coming years. Internet usage refers to the extent to which individuals or organizations access and use the internet for various activities. In social casinos, the internet plays a crucial role by allowing players to engage with and enjoy casino-style games from anywhere, without needing to visit a physical casino. For example, according to the International Telecommunication Union (ITU), a Switzerland-based United Nations agency, global internet penetration reached approximately 5.3 billion people in 2022, representing 66% of the world’s population, with a 6.1% growth compared to 2021. This increasing internet usage is a key factor driving the expansion of the social casino market.

Product innovation emerges as a significant trend in the social casino market, with major players focusing on introducing new products to enhance their market share. In August 2022, Wind Creek Hospitality, a US-based gaming and hospitality entity, launched CasinoVerse, a social game that can be played for free without in-app purchases or 'freemium' features. CasinoVerse offers an immersive 3D setting modeled after popular role-playing games (RPGs), allowing users to explore virtual versions of Wind Creek locations around North America and the Caribbean. This innovative approach enhances user engagement and represents a key trend driving growth in the social casino market.

Leading companies in the social casino market are strategically launching technological platforms, exemplified by ZulaCasino.com, to enhance their profitability. ZulaCasino.com, introduced by Blazesoft, a Canada-based software company in October 2023, is a rapidly expanding social casino site accessible throughout the United States, with certain exceptions based on jurisdictional constraints. The platform offers a substantial selection of casino-style games, attractive bonuses, promotions, and the opportunity to win significant amounts of money. Zula Casino collaborates with top gaming companies, providing players with a diverse array of games, including over 150 different slots, tables, and fish games. ZulaCasino.com operates as a free online casino that doesn't require downloads and features daily promotions and events, enhancing user engagement and contributing to its market success.

In October 2023, Light & Wonder, a US-based gambling company, acquired SciPlay for an undisclosed amount. This acquisition is intended to strengthen its portfolio in the interactive gaming sector and broaden its presence in the digital gaming market. By integrating SciPlay's expertise in mobile gaming and social casino games, Light & Wonder aims to enhance its offerings. SciPlay is a US-based company specializing in computer games.

Major companies operating in the social casino market are Zynga Inc., International Game Technology, Scientific Games Corporation, Caesars Entertainment, Creatiosoft Solutions Pvt Ltd., KamaGames Ltd., Ruby Seven Studios Inc., Playtika Holding Corp., PLAYSTUDIOS Inc., Tripledot Studios Limited, Huuuge Games, Big Fish Games Inc., DoubleDown Interactive, High 5 Games, Murka Games Limited, Product Madness, Tangelo Games, Akamon Entertainment S.L., Aristocrat Leisure Limited, Betsson AB.

North America was the largest region in the social casino market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social casino market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social casino market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Social casino gaming refers to an online platform where players can engage in popular gambling-style games without the need for monetary wagering. It's accessible through downloadable applications on computers or mobile devices, offering virtual currencies instead of real money.

The primary categories of social casinos include casual games, free games, turn-based games, and others. Casual games are designed with straightforward and enjoyable gameplay mechanics, requiring minimal time investment and targeting a broad audience of mobile gamers. These applications cater to both free and paid users across various demographics within the gaming and mobile user communities.

The social casino market research report is one of a series of new reports that provides social casino market statistics, including social casino industry global market size, regional shares, competitors with a social casino market share, detailed social casino market segments, market trends and opportunities, and any further data you may need to thrive in the social casino industry. This social casino market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social casino market consists of revenues earned by entities by social networking games, board games, poker, lotteries, poker, blackjack, spinners, and roulette. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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