Europe Artificial Intelligence (AI) in Social Media Market Size, Share & Industry Trends Analysis Report By Application, By Technology, By Enterprise Size (Large Enterprises, and Small and Medium Enterprises (SMEs)), By Vertical, By Country and Growth Forecast, 2023-2029

The Europe Artificial Intelligence (AI) in Social Media Market should witness market growth of 28.0% CAGR during the forecast period (2023-2029).

Governments have made steps to encourage the usage of AI after realizing its significance in social media solutions. To encourage the adoption of social media solutions, governments are spending money on the research and development of AI technology. Governments are also collaborating with businesses and organizations in the private sector to create and apply AI solutions on social media.

Additionally, there is a rise in the creation of regulatory frameworks to guarantee the moral and responsible application of AI to social media solutions, as numerous government organizations have proposed a regulatory framework for AI to guarantee its moral and responsible application. Moreover, educating the general public and businesses about the advantages and possibilities of AI in social media solutions. In general, government programs to encourage the use of AI in social media platforms are essential for developing the technology and guaranteeing its moral and ethical application.

Google and Facebook are dominant media platforms, accounting for more than one-third of UK internet users' time online. In the UK, Google dominates the search advertising industry with a share of over 90%, while Facebook holds the majority of the display advertising industry with over 50% share. However, the proliferation of digital content has increased the risk of exposure to illegal and offensive material, posing a significant challenge for social media platforms and their users. Hence, the increasing internet penetration and the increasing usage of social media combined with the need for proper content moderation, which can be achieved with AI, is expected to increase the adoption of the technology in social media platforms, surging market growth in Europe.

The Germany market dominated the Europe Artificial Intelligence (AI) in Social Media Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $449.3 million by 2029. The UK market is anticipated to grow at a CAGR of 26.9% during (2023-2029). Additionally, The France market would exhibit a CAGR of 28.9% during (2023-2029).

Based on Application, the market is segmented into Sales & Marketing, Customer Experience Management, Predictive Risk Assessment, Image Recognition, and Others. Based on Technology, the market is segmented into Machine Learning & Deep Learning, and Natural Language Processing (NLP). Based on Enterprise Size, the market is segmented into Large Enterprises, and Small and Medium Enterprises (SMEs). Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail & E-Commerce, Media & Advertisement, Education, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Baidu, Inc., Meta Platforms, Inc. (Facebook), IBM Corporation, Microsoft Corporation, Adobe, Inc., Snap, Inc. (SnapChat), Amazon Web Services, Inc. (Amazon.com, Inc.), Google LLC (Alphabet Inc.), Salesforce, Inc., and Hootsuite, Inc.

Scope of the Study

By Application

• Sales & Marketing
• Customer Experience Management
• Predictive Risk Assessment
• Image Recognition
• Others

By Technology

• Machine Learning & Deep Learning
• Natural Language Processing (NLP)

By Enterprise Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

By Vertical

• BFSI
• IT & Telecom
• Retail & E-Commerce
• Media & Advertisement
• Education
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Baidu, Inc.
• Meta Platforms, Inc. (Facebook)
• IBM Corporation
• Microsoft Corporation
• Adobe, Inc.
• Snap, Inc. (SnapChat)
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Google LLC (Alphabet Inc.)
• Salesforce, Inc.
• Hootsuite, Inc.

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