Complete Nutrition Products Global Market Report 2024

The complete nutrition products market has grown strongly in recent years. It will grow from $5.56 billion in 2023 to $5.91 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth observed in the historical period can be linked to heightened awareness of health, a growing aging population, busy lifestyles, trends in sports and fitness, and increased awareness of nutritional deficiencies.

The complete nutrition products market is expected to see strong growth in the next few years. It will grow to $7.58 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%.The anticipated growth in the forecast period can be ascribed to factors such as personalization and customization, the rise of e-commerce and direct-to-consumer channels, a heightened focus on mental health and cognitive function, considerations for sustainability and ethics, and government initiatives and regulations. Noteworthy trends expected in this period encompass personalization and customization, the popularity of plant-based and alternative proteins, the use of functional ingredients for health benefits, the demand for convenience and on-the-go options, and the integration of digital health and wellness solutions.

The growth in the complete nutrition products market is expected to be propelled by the rising prevalence of health conditions such as obesity, cardiovascular disease, and cancer. This trend reflects the increasing number of individuals facing health challenges related to obesity, contributing to conditions such as heart disease, stroke, and specific types of cancer. Complete nutrition products play a vital role in managing health issues by providing a balanced combination of macronutrients and essential micronutrients. According to a report from March 2023 by the World Obesity Federation, over 4 billion individuals, constituting 51% of the global population, are projected to grapple with overweight or obesity by 2035. Additionally, nearly 2 billion people, or 1 in 4 individuals, are anticipated to be affected by obesity. Furthermore, data from the Journal of the American College of Cardiology (JACC) in December 2022 revealed that ischemic heart disease accounted for 9.44 million cardiovascular deaths in 2021, emphasizing the significant impact of cardiovascular health issues. Thus, the rising prevalence of health conditions is a key driver for the complete nutrition products market.

Increasing health consciousness is poised to drive the growth of the complete nutrition products market. This phenomenon refers to a growing awareness and emphasis on maintaining and enhancing overall health and well-being. Health-conscious individuals are increasingly turning to complete nutrition products as a convenient and comprehensive solution to meet their nutritional needs. A survey released in May 2022 by the International Food Information Council (IFIC), a US-based non-profit organization focused on providing science-based information on food safety, nutrition, and health, highlighted the evolving dietary habits of Americans. Out of a survey of 1,005 Americans, 52% reported following a specific diet or eating pattern in 2022, marking a significant increase from the previous year (39% in 2021). The rise in health-conscious behaviors was particularly notable among individuals under the age of 50, with popular diets including clean eating, mindful eating, calorie counting, and plant-based options. This increased focus on health consciousness is a driving force behind the growth of the complete nutrition products market.

Product innovation stands out as a prominent trend within the complete nutrition products market, with companies strategically leveraging new technologies to introduce innovative nutritional offerings and maintain their market standing. A notable example is Glanbia Nutritionals Inc., a US-based nutrition company, which unveiled KetoSure MCT in July 2021. This premium medium-chain triglyceride (MCT) oil powder is specifically formulated to support the ketogenic diet. Glanbia Nutritionals utilizes proprietary spray-drying technology to create a highly dispersible MCT oil powder, designed for ease of use in various applications, including protein powders, meal replacement shakes, and snack bars. This innovative product reflects the company's commitment to meeting evolving consumer needs through advanced nutritional solutions.

Major players in the complete nutrition products market are strategically focusing on innovative product development, such as plant-based protein shakes, to gain a competitive edge and broaden their customer base. Plant-based protein shakes, derived from plant sources, offer a concentrated and convenient protein supplement, especially for those adhering to a plant-based diet. Else Nutrition Holdings Inc., an Israel-based company, introduced two plant-based protein shakes for children in June 2021. These shakes feature protein formulations from whole organic almonds, buckwheat, and tapioca, constituting 95% of the product. Emphasizing clean, minimally processed, whole ingredients, the shakes are positioned as clean-label, complete nutrition alternatives for children aged three and older, serving as milk substitutes, meal replacements, or versatile recipe ingredients.

In February 2023, Starco Brands, Inc., a US-based consumer products company, made a strategic move by acquiring Soylent Nutrition Inc. for an undisclosed amount. This acquisition reflects Starco Brands' commitment to expanding its customer base and entering new market segments through the development of innovative technologies and brands. Soylent Nutrition Inc., a US-based food technology company, specializes in creating and producing complete nutrition products.

Major companies operating in the complete nutrition products market report are Huel Limited, Numix LLC, IdealShape LLC, SlimFast Group, LadyBoss Weight Loss LLC, RSP Nutrition LLC, Bright Lifecare Pvt. Ltd., Jimmy Joy B.V., YFood Labs GmbH, Herbalife Nutrition Ltd., Amway Corporation, Ample Foods Inc., Danone S.A., Abbott Laboratories, PROBAR LLC, Nestlé S.A., GlaxoSmithKline plc, The Nature's Bounty Co., Nature's Way Products LLC, Garden of Life LLC, NOW Foods, Isagenix International LLC, Orgain Inc., MuscleTech, Vitacost.com Inc., USANA Health Sciences Inc., AdvoCare International L.P., Pharmavite LLC, Bayer AG, XanGo LLC, SmartyPants Vitamins, Barlean's, Optimum Nutrition, Swisse Wellness Pty Ltd., Pure Protein Corporation, Ambronite, Arbonne International LLC, Quest Nutrition LLC, Bio-Engineered Supplements and Nutrition Inc., Amazing Grass, Rain International LLC, Sunwarrior.

North America was the largest region in the complete nutrition products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global complete nutrition products market report during the forecast period. The regions covered in the complete nutrition products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the complete nutrition products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary formats of complete nutrition products include powder, ready-to-drink (RTD) shakes, and bars. Powdered supplements are available in a powdered form and are typically mixed with water or milk to create a nutritional beverage that fulfills the body's essential nutrient requirements. These products are distributed through various channels, including supermarkets, hypermarkets, convenience stores, online platforms, and others, catering to consumers across different age groups, such as infants, children, adults, and the elderly.

The complete nutrition products market research report provides complete nutrition products market statistics, including complete nutrition products industry global market size, regional shares, competitors with a complete nutrition products market share, detailed complete nutrition products market segments, market trends and opportunities, and any further data you may need to thrive in the complete nutrition products industry. This complete nutrition products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The complete nutrition products market consists of sales of meal replacement shakes, protein bars, supplements, complete nutrition cookies, and nutrition capsules or tablets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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