The corporate event market was valued at $207.00 billion in 2021 and is estimated to reach $723.39 billion by 2035, exhibiting a CAGR of 6.9% from 2024 to 2035.
A corporate event is a well-planned get-together that companies or organizations conduct to accomplish particular objectives, such encouraging teamwork, improving client connections, or advertising a good or service. These occasions include trade exhibits, retreats, holiday parties, and product debuts in addition to conferences and seminars. Business gatherings offer a forum for socializing, exchanging expertise, and commemorating organizational successes. They facilitate better internal communication, raise staff morale, and open doors to new collaborations. Corporate event success frequently hinges on careful planning, careful budgeting, and making sure that guests have a great time with interesting and well-run topics.
The global corporate event market is segmented into event type, platform type, industry, event location, and region. By event type, the market is categorized into conferences/seminars, trade shows/exhibitions, incentive programs, company meetings, and others. According to platform type, it is fragmented into a physical event, virtual event, and hybrid event. As per industry, it is divided into financial services, information technology, real estate & infrastructure, automotive, and others. The financial services segment is further categorized into banking and insurance. According to event location, it is fragmented into a tier 1 cities, tier 2 cities, and tier 3 cities.
Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, United Arab Emirates, Chile, and rest of LAMEA).
A vast array of events, such as conferences, seminars, product launches, team-building exercises, and other business-related meetings with the goal of promoting networking, information exchange, and brand development, are included in the corporate event market. In response to growing globalization, the necessity for enterprises to interact with stakeholders, and technological improvements, this sector has changed dramatically over time. These events provide businesses with a stage on which to expand their brand awareness, introduce innovative products, and develop connections with partners and customers.
Large-scale events are being hosted by major participants in industries including manufacturing, technology, finance, and pharmaceuticals to engage with their target audiences, contributing to the steady growth of the worldwide corporate event sector. The incorporation of virtual and hybrid events, which enable businesses to interact with a wider audience by combining in-person and online involvement, is a growing trend in this sector. This structure, which offers flexibility and cost savings while improving accessibility, has become standard in the industry due to the shift toward digital platforms brought on by the pandemic.
Another significant trend influencing the corporate event market is sustainability, as companies look to lessen the negative effects of their events on the environment by using eco-friendly venues, digital invitations, and less trash. Innovative technologies like virtual reality and augmented reality are in high demand because businesses are investing in interactive events to give attendees more personalized and immersive experiences.
The corporate event industry is fiercely competitive, with venues, technology suppliers, and event management firms fighting for clients. North America, Europe, and the Asia-Pacific area are the main regions driving this industry, while rising markets like China and India present considerable potential. The corporate event industry is anticipated to grow as long as businesses prioritize employee engagement. This growth will be aided by advancements in technology and changing customer expectations.
The key players operating in the corporate event market have adopted product launch and business expansion as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players profiled in the report are 360 Destination Group, Access Destination Services, LLC, BCD Travel Services B.V., BI Worldwide, CWT, Flight Centre Travel Group (FCM), Creative Group, Inc., ITA Group, Maritz Holdings, Inc., and Reed Exhibitions Ltd.
A corporate event is a well-planned get-together that companies or organizations conduct to accomplish particular objectives, such encouraging teamwork, improving client connections, or advertising a good or service. These occasions include trade exhibits, retreats, holiday parties, and product debuts in addition to conferences and seminars. Business gatherings offer a forum for socializing, exchanging expertise, and commemorating organizational successes. They facilitate better internal communication, raise staff morale, and open doors to new collaborations. Corporate event success frequently hinges on careful planning, careful budgeting, and making sure that guests have a great time with interesting and well-run topics.
The global corporate event market is segmented into event type, platform type, industry, event location, and region. By event type, the market is categorized into conferences/seminars, trade shows/exhibitions, incentive programs, company meetings, and others. According to platform type, it is fragmented into a physical event, virtual event, and hybrid event. As per industry, it is divided into financial services, information technology, real estate & infrastructure, automotive, and others. The financial services segment is further categorized into banking and insurance. According to event location, it is fragmented into a tier 1 cities, tier 2 cities, and tier 3 cities.
Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, United Arab Emirates, Chile, and rest of LAMEA).
A vast array of events, such as conferences, seminars, product launches, team-building exercises, and other business-related meetings with the goal of promoting networking, information exchange, and brand development, are included in the corporate event market. In response to growing globalization, the necessity for enterprises to interact with stakeholders, and technological improvements, this sector has changed dramatically over time. These events provide businesses with a stage on which to expand their brand awareness, introduce innovative products, and develop connections with partners and customers.
Large-scale events are being hosted by major participants in industries including manufacturing, technology, finance, and pharmaceuticals to engage with their target audiences, contributing to the steady growth of the worldwide corporate event sector. The incorporation of virtual and hybrid events, which enable businesses to interact with a wider audience by combining in-person and online involvement, is a growing trend in this sector. This structure, which offers flexibility and cost savings while improving accessibility, has become standard in the industry due to the shift toward digital platforms brought on by the pandemic.
Another significant trend influencing the corporate event market is sustainability, as companies look to lessen the negative effects of their events on the environment by using eco-friendly venues, digital invitations, and less trash. Innovative technologies like virtual reality and augmented reality are in high demand because businesses are investing in interactive events to give attendees more personalized and immersive experiences.
The corporate event industry is fiercely competitive, with venues, technology suppliers, and event management firms fighting for clients. North America, Europe, and the Asia-Pacific area are the main regions driving this industry, while rising markets like China and India present considerable potential. The corporate event industry is anticipated to grow as long as businesses prioritize employee engagement. This growth will be aided by advancements in technology and changing customer expectations.
The key players operating in the corporate event market have adopted product launch and business expansion as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players profiled in the report are 360 Destination Group, Access Destination Services, LLC, BCD Travel Services B.V., BI Worldwide, CWT, Flight Centre Travel Group (FCM), Creative Group, Inc., ITA Group, Maritz Holdings, Inc., and Reed Exhibitions Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the corporate event market analysis from 2021 to 2035 to identify the prevailing corporate event market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the corporate event market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global corporate event market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Event location
- Tier 1 Cities
- Tier 2 Cities
- Tier 3 Cities
By Event Type
- Conference/Seminar
- Trade Shows/Exhibitions
- Incentive Programs
- Company Meetings
- Others
By Industry
- Real Estate and Infrastructure
- Automotive
- Others
- Financial services
- Subtype
- Banking
- Insurance
- Information Technology
By Platform
- Virtual events
- Hybrid events
- Physical events
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Chile
- Rest of LAMEA
Key Market Players
- Creative Group, Inc.
- Reed Exhibitions Ltd
- 360 Destination Group
- BI WORLDWIDE
- Flight Centre Travel Group (FCM)
- Maritz Holdings, Inc.
- BCD Travel Services B.V.
- Access Destination Services, LLC
- ITA Group
- CWT
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: CORPORATE EVENT MARKET, BY EVENT TYPE
CHAPTER 5: CORPORATE EVENT MARKET, BY INDUSTRY
CHAPTER 6: CORPORATE EVENT MARKET, BY PLATFORM
CHAPTER 7: CORPORATE EVENT MARKET, BY EVENT LOCATION
CHAPTER 8: CORPORATE EVENT MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Creative Group, Inc.
- Reed Exhibitions Ltd
- 360 Destination Group
- BI WORLDWIDE
- Flight Centre Travel Group (FCM)
- Maritz Holdings, Inc.
- BCD Travel Services B.V.
- Access Destination Services, LLC
- ITA Group
- CWT
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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