Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth - the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to:
- Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing
- Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status
- Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers
- Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles
- And so much more!
The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
Table of Contents
Foreword xiii
About the Author xvii
Introduction xxiii
Part 1 About LinkedIn 1
Chapter 1 The History of LinkedIn 3
Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7
Chapter 3 The Pillars of LinkedIn Success 13
Part 2 The Perfect Profile 19
Chapter 4 Creating a Fully Optimised LinkedIn Profile 21
Chapter 5 Your Digital Suit or Dress… 29
Chapter 6 Common LinkedIn Profile Mistakes 37
Chapter 7 Building the Ultimate LinkedIn Profile 43
Part 3 Growing Your Network 73
Chapter 8 Using LinkedIn Searches 75
Chapter 9 Growing Your LinkedIn Network 87
Chapter 10 Sending Personalised Connection Requests 97
Part 4 Messaging 107
Chapter 11 LinkedIn Messaging 109
Chapter 12 LinkedIn Message Templates 119
Chapter 13 LinkedIn Audio and Video Messages 127
Part 5 Content 155
Chapter 14 Sharing Content on LinkedIn 157
Chapter 15 Creating Content on LinkedIn 173
Chapter 16 Writing Articles on LinkedIn 221
Chapter 17 Creating Viral Content on LinkedIn 237
Part 6 Personal Branding 245
Chapter 18 Building an Industry-Leading Personal Brand 247
Chapter 19 Generating Leads from LinkedIn 259
Part 7 Sales Strategy 265
Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267
Chapter 21 Multi-Touch Selling 271
Chapter 22 Linked In Tools, Technology & Software 275
Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281
Chapter 24 LinkedIn Sales Navigator Tips 285
Chapter 25 The Future of Social & Digital Selling 293
Chapter 26 The Prospecting Maze 299
Working with Daniel Disney 311
Acknowledgements 323
Index 329
