The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue.
What you’re looking for is out there - if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. - Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you - Discover tips for building your network and reaching the decision makers at any company - Leverage the power of audio and video messages to connect more effectively on LinkedIn - Follow up and convert replies into sales, job offers, and high-value relationships
If you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.
Table of Contents
Foreword
About the Author
Introduction
Part 1: Prospecting With Messages
Chapter 1 - Motivation To Message
Chapter 2 - The Prospecting Maze
Chapter 3 - Outbound Social Selling
Part 2: Research & Personalisation
Chapter 4 - Why Aren’t People Replying?
Chapter 5 - Research & Personalisation
Chapter 6 - The One Thing To Avoid
Chapter 7 - No One Likes Spam Messages
Part 3: LinkedIn Messaging Thoughts
Chapter 8 - InMail VS Message
Chapter 9 - When To Send Messages
Chapter 10 - One Size Doesn’t Fit All
Part 4: Written LinkedIn Messages
Chapter 11 - The Seven-Figure LinkedIn Message
Chapter 12 - 25 Written Sales Message Templates
Chapter 13 - Top Tips
Part 5: Audio LinkedIn Messages
Chapter 14 - Audio Voice Notes On LinkedIn
Chapter 15 - How & When To Send Audio Messages
Chapter 16 - The Two Most Important Components
Chapter 17 - Ten Audio Sales Message Scripts
Part 6: Video LinkedIn Messages
Chapter 18 - Video Messages On LinkedIn
Chapter 19 - From Video To Sale In 24 Hours
Chapter 20 - Ten Video Sales Message Scripts
Part 7: InMail Messages On Sales Navigator
Chapter 21 - InMail Messages On LinkedIn
Chapter 22 - InMail Subject Lines
Chapter 23 - Ten InMail Sales Templates
Part 8: Follow Up, Replies & Converting To Sales
Chapter 24 - What If They Don’t Reply?
Chapter 25 - Pick Up The Phone
Chapter 26 - Conversation To Opportunity
Part 9: Bonus Chapters
Chapter 27 - Pipeline Will Always Be King
Chapter 28 - Ten Big LinkedIn & Sales Navigator Tips
Chapter 29 - Social Selling Top Tips
Chapter 30 - Building A Strong LinkedIn Profile
Chapter 31 - Cold Calling Is Like Blockbuster
Chapter 32 - Social Selling In 15 Minutes
Chapter 33 - The ABC’s Of Social Selling
Working with Daniel Disney
Acknowledgements
Index