Europe Probiotics Market Outlook, 2028

The European Probiotics market is expected to register significant growth during the forecast period. Busy schedules, long work hours, and sedentary lifestyles have affected eating habits and food choices, increasing the prevalence of various lifestyle-related diseases such as diabetes and obesity. Innovation and product research and development have provided new growth opportunities for Europe Probiotics manufacturers. The use of probiotics has gained popularity in recent years as demand has increased in various industries. European researchers have investigated the impact of probiotics on skin health. Some studies suggest that certain probiotic strains may have a positive effect on conditions such as eczema, acne, and atopic dermatitis. Europe has a long-standing tradition of consuming fermented foods, such as yogurt, sauerkraut, and kefir. These foods naturally contain beneficial bacteria and have laid the foundation for the acceptance and interest in probiotics as a health-enhancing option. Probiotics are being explored for their potential benefits in sports nutrition and performance. European athletes and fitness enthusiasts are incorporating probiotics into their dietary routines to support gut health, digestion, and overall performance. European consumers are seeking products with transparent and clean labels, free from artificial additives and preservatives. Probiotics, being natural and derived from live microorganisms, align with this clean label trend, driving their adoption and market growth.

According to the research report, “Europe Probiotic Market Outlook, 2028” the market is anticipated to add USD 4.71 Billion from 2023 to 2028. The market is projected to grow with 6.14% CAGR by 2023-28. Europe has a growing aging population, which has led to an increased focus on health and wellness. Probiotics are seen as a natural and gentle approach to support digestive health, boost immunity, and potentially address age-related health concerns. This demographic shift has contributed to the growth of the probiotic market in Europe. Europe has experienced a growing preference for natural and organic products, including probiotics. Consumers are seeking products made with natural ingredients, free from artificial additives, and produced through sustainable practices. Probiotics align with this trend, as they are derived from live microorganisms. Healthcare professionals in Europe are increasingly recognizing the potential benefits of probiotics and may recommend their use to patients. The medical community's endorsement of probiotics as a complementary approach to certain health conditions has positively influenced consumer perceptions and adoption. Europe has witnessed a surge in demand for vegan and plant-based products, including probiotics. Manufacturers are developing probiotic strains that are compatible with plant-based formulations, catering to the preferences of vegetarian and vegan consumers. According to World Health Organization (WHO) 2022 report, one of the major risk factors for several noncommunicable diseases (NCDs) in Europe is obesity, and over 60% of adults and 29% of boys, and 27% of girls who are children are overweight. In Europe, due to the prevalence of obesity, lactose intolerance, and the aging population, the demand for functional foods and beverages has grown substantially over the years.

In terms of product type, the market is divided into probiotic foods and Beverages, probiotic Dietary supplements, and Animal Feed. Among them, the probiotic foods and Beverages segment is leading the market. Probiotics are incorporated into a wide range of food and beverage products in Europe. Yoghurt, kefir, fermented vegetables, kombucha, and other functional drinks are some of the popular probiotic food and beverage options available. The availability and variety of these products make it easier for consumers to choose options that suit their preferences and dietary needs. The food and beverage industry in Europe has recognized the potential of probiotics and has invested in research, development, and product innovation. Major brands have introduced probiotic-fortified products and have actively promoted the benefits of probiotics through marketing campaigns and endorsements from health professionals. Brands like Danone (Activia), Müller, Yakult, Nestlé, and Arla Foods have established themselves as leaders in the probiotic food and beverage market in Europe. In addition, Probiotic dietary supplements are increasingly recognized for their potential to support digestive health, nutrient absorption, and immune function, which are all essential for maintaining overall health as individuals’ age. The ageing population's interest in preventive health measures has contributed to the demand for probiotic supplements.

In the UK, the demand for probiotic products has been steadily increasing. People are becoming more aware of the health benefits associated with probiotics, leading to higher consumption of probiotic foods and supplements. Functional food products continued to make the greatest contribution to the health and wellness market in the United Kingdom. The rising rates of obesity in the United Kingdom and rising public awareness of the benefits of yoghurt consumption for managing weight are increasing the demand for functional food and beverage products and dietary supplements, including probiotic-based products. The adult obesity prevalence forecast model by the WHO predicts that 36% of men and 33% of women will be obese by 2030 in the United Kingdom. Recent years have seen a shift from curative practises to preventive healthcare management as a major market growth factor. The people's health in the country's economy is directly related to the economic output, as healthcare contributes significantly to the overall economy. With the increasing popularity of veganism and the rise in food allergies and intolerances, the UK market offers a range of probiotic products that cater to these specific dietary requirements. This includes plant-based probiotics and allergen-free options. In addition, Italians have a strong culinary tradition that includes a wide variety of fermented foods. These foods are often part of the daily diet and provide a natural source of probiotics. : Italy is renowned for its diverse and high-quality cheese production. Some Italian cheese varieties, such as Pecorino Romano and Parmigiano Reggiano, can undergo a fermentation process that naturally enhances their probiotic content. These cheeses are sought after by consumers looking for probiotic-rich options.

Based on Distribution channels, the market is divided into Hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online stores, and others. Hypermarkets and supermarkets are large retail stores that offer a wide range of products, including probiotic supplements and food items. These stores provide convenience to consumers by allowing them to purchase multiple products in one location. For instance, Carrefour, Tesco, Auchan, Lidl, Aldi, E. Leclerc, and Intermarché Pharmacies and drugstores are traditional outlets for health-related products, including probiotics. These establishments often have knowledgeable staff that can provide guidance and recommendations to consumers seeking specific probiotic products. For instance, Boots, Superdrug, DM, Rossmann, Apoteket, Boots Apotheek.

In Europe, the human segment is expected to have the highest market share based on end use. The growing focus on preventive healthcare, wellness, and natural solutions has driven the demand for probiotic products in the human segment. Consumers are increasingly seeking natural ways to support their digestive health, strengthen their immune systems, and maintain overall wellness. Probiotics align with these trends and are seen as a safe and effective means to achieve these health goals. The European livestock industry is witnessing a rise in production and a growing emphasis on animal health and welfare. Probiotics have gained recognition as a potential solution to promote gut health, improve feed conversion efficiency, enhance nutrient absorption, and support immune function in livestock, poultry, aquaculture, and pets. The increasing focus on animal health concerns, such as reducing antibiotic use and enhancing productivity, drives the demand for probiotics in animal nutrition. In addition, Bacteria-based probiotics have traditionally held the leading market share. Acteria-based probiotics, especially strains from the Lactobacillus and Bifidobacterium genera, have been extensively researched and are well-established in the market. They have a long history of use in various probiotic products and are backed by a substantial body of scientific evidence supporting their health benefits. Although yeast-based probiotics currently hold a smaller market share, they are expected to exhibit the highest CAGR during the forecast period. Yeast-based probiotics offer distinct characteristics and potential advantages over bacteria-based probiotics. Certain yeast strains have been found to promote gut barrier function, modulate the immune system, and have antioxidant properties. These unique properties make yeast-based probiotics attractive for specific health concerns, driving their potential growth in the European market.

Recent Developments:

• In September 2022, BioGaia and Skinome announced their collaboration on the development of a probiotic concentrate containing live bacteria that will support the skin microbiome and enhance skin health.
• In August 2022, BioGaia stated that new bacterial strains developed in partnership with its wholly-owned subsidiary MetaboGen would be added to its product line. To push novel strains through clinical development and towards a potential launch, the two companies will construct a fermentation pilot plant in Eslöv together.
• A comprehensive pan-European partnership was inked by Perrigo and Probi in February 2021 to introduce and grow premium probiotic digestive and immune health concepts in 14 European nations. The products provide probiotic strains that have been clinically proven to be effective and have been validated. Additionally, the partnership will undoubtedly increase the company's probiotics market share in numerous European nations.

Major Companies present in the market:

Danone S.A., Yakult Honsha Co. Ltd. , Nestlé S.A., Fonterra Co-Operative Group Limited, Kerry Group plc , Royal DSM N.V., Lallemand Inc., Lifeway Foods, Inc, Evonik Industries AG , International Flavors & Fragrances (IFF), Lonza Group AG, AB BIOTICS, Probiotical Spa, Probi AB, General Mills, Inc., PepsiCo Inc., Arla Foods Amba, Sacco System.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Probiotics market with its value and forecast along with its segments
• Country-wise Probiotics market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type

• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End use

• Human
• Animal

By Ingredient Type

• Bacteria
• Yeast

By Distribution channel

• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Probiotic industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.