Pregnancy Detection Kits Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028

The Global Pregnancy Detection Kits market is expected to grow at a formidable rate during the forecast period. The global pregnancy detection kits market is driven by the availability of over-the-counter (OTC) pregnancy detection kits. The OTC pregnancy detection kits are easy to use and available over various counters within a few minutes. These kits are also affordable and can be purchased from any drugstore or online platform. Additionally, the rise in the number of working women, who have less time to visit a doctor, has also contributed to the growth of the global pregnancy detection kits market. Number of employed women in the United States stood at 74.09 million in 2022.

Pregnancy detection kits are devices used by women to confirm whether they are pregnant or not. These kits work by detecting the presence of the human chorionic gonadotropin (hCG) hormone in the urine of the woman. The hCG hormone is produced by the placenta after a fertilized egg attaches to the uterus. Pregnancy detection kits have become an essential tool for women who are trying to conceive or are concerned about a possible pregnancy. The global pregnancy detection kits market has seen significant growth in recent years, and this trend is expected to continue in the future.

Increasing Awareness Regarding Family Planning

One of the primary drivers of the global pregnancy detection kit market is the increasing awareness of family planning. In recent years, there has been a growing awareness among women of the need for family planning. Women are now more aware of the various options available to them for birth control, and they are also more aware of the importance of early detection of pregnancy. Pregnancy detection kits provide women with an easy and convenient way to detect pregnancy early, which can be important for their health and well-being. The demand for family planning among the population in Japan is expected to reach around 68% by 2030. This, in turn, will create new prospects for the growth of global pregnancy detection kits market in the coming years.

The growing number of government initiatives aimed at promoting family planning is also driving the growth of the pregnancy detection kit market. Governments are now investing in programs aimed at promoting family planning and making pregnancy detection kits more widely available. This has led to an increase in the number of women who are aware of the benefits of early detection of pregnancy and are using pregnancy detection kits to test for pregnancy, hence creating lucrative opportunities for the growth of global pregnancy detection kits market.

Sudden Outbreak & Spread of COVID-19 Driving Market Growth

The rising number of people infected with the virus had a substantial impact on medical care around the world. Strict norms and regulations regarding the control of the coronavirus made users refrain from visiting the centers and facilities for the early detection and confirmation of pregnancy. Also, the availability of the kits on the online websites helped customers meet the requirement and is one of the major contributing factors to the growth of the Global Pregnancy Detection Kits Market during the COVID-19 pandemic. This made the users aware of the usage of online platforms for purchasing pregnancy detection kits.

The growth of e-commerce platforms is also driving the pregnancy detection kit market. Online platforms offer women the convenience of purchasing pregnancy detection kits from the comfort of their own homes. Online platforms also provide women with a greater choice of pregnancy detection kits, and they are often offered at discounted prices. This has led to an increase in the number of women purchasing pregnancy detection kits online. This, in turn, is expected to drive the growth of the global pregnancy detection kits market.

Furthermore, the rise of telehealth services has also impacted the pregnancy detection kit market. Telehealth services provide women with access to healthcare professionals who can offer advice and guidance on pregnancy-related issues. This has led to the development of telehealth pregnancy detection kits that can be used in conjunction with telehealth services. These kits are shipped directly to the woman's home and can be used to test for pregnancy under the guidance of a healthcare professional.

Growth in usage of Mid-stream Devices compared to Strips

The Mid-stream Devices are much easier to use as compared to the strips. The strips style testing kits are smaller as compared to the mid-stream devices, and there is no requirement for any additional components or devices for performing the tests. But strips cannot be placed in the urine flow reason being the product has to be avoided getting moistened. It is performed with the help of a cup or container and collecting urine samples into it. Midstream tests are used to perform tests either by placing in urine flow or by placing testing kits in containers or cups. In terms of efficiency and sensitivity, both have the same value of 99%.

North America Contributing to the Market Growth.

A rising number of unwanted pregnancies, increased awareness of pregnancy detection kits, and the presence of significant market competitors are some of the factors driving market expansion in the North American region. Pregnant women with COVID-19 are at an elevated risk of preterm delivery and may have an increased risk of other unfavorable pregnancy outcomes, according to a May 2021 study from the Centers for Disease Control and Prevention (CDC). The pregnancy detection kits market in North America is predicted to grow as demand for self-test kits and point-of-care testing kits rises due to people choosing to stay at home rather than attend hospitals during the pandemic. According to Statistics Canada 2020, during the coronavirus pandemic in Canada, sales of family planning items such as pregnancy tests and contraception increased dramatically. Companies in the North American market are adopting numerous strategies like introducing new products, research and development, acquisition, and collaboration to increase market share.

Increasing Healthcare Expenditure by Govt. and users will support Market Growth.

The existing healthcare and medical device industry is predicted to benefit from rising healthcare expenditures in various countries throughout the world. This, in turn, is predicted to have a positive impact on market growth through 2028. According to the World Health Organization, worldwide healthcare spending was over USD 8.3 trillion in 2018, accounting for about 10% of global GDP, and is anticipated to reach USD 10 trillion by 2024. The sudden breakout and spread of the COVID-19 pandemic, on the other hand, raised demand for healthcare services while spending on lifestyle and other diseases decreased across countries. Because of the rising demand for other healthcare services, this expenditure is likely to rise in the next years, creating chances for the development of the global Pregnancy Detection Kits market.

Market Segmentation

Global Pregnancy Detection Kits market is segmented based on product type, distribution channel, and region; global pregnancy detection kits market can be categorized into line indicators, digital devices, and others. Line Indicators can further be split into strips, cassettes, and mid-stream devices. By distribution channel, the global pregnancy detection kits market can be fragmented into hospital pharmacies, retail pharmacies, and online pharmacies.

Company Profiles

Abbott Laboratories, Inc., Cardinal Health, Inc., Piramal Enterprises Ltd., Procter & Gamble Co., Quidel Corporation, Church & Dwight Co., Inc., Germaine Laboratories, Inc., Kent Pharmaceuticals Limited, Prestige Consumer Healthcare Inc., Swiss Precision Diagnostics GmbH are among some of the major market players in the global pregnancy detection kits market.

Report Scope

In this report, Global Pregnancy Detection Kits market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Pregnancy Detection Kits market, By Product Type:

• Line Indicators
• Digital Devices
• Others

Pregnancy Detection Kits market, By Type of Test:

• Urine Test for HCG
• Blood Test for HCG

Pregnancy Detection Kits market, By Distribution Channel:

• Hospitals Pharmacies
• Retail Pharmacies
• Online Pharmacies

Pregnancy Detection Kits market, By Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global Pregnancy Detection Kits market.

Available Customizations

With the given market data, the analyst offers customizations according to a company’s specific needs. The following customization options are available for the report.

Company Information

Detailed analysis and profiling of additional market players (up to five).


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