The All year gifting cards & gift wrap 2023 report forms part of the publisher's Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.
All year gifting penetration increased this year, with over 90% of consumers stating that they had bought a gift in 2023. Indeed, though this is an improvement on both 2022 and 2021, this is still falling short of pre-pandemic levels as consumers are still recovering from the impact of persistent inflation in the latter half of 2022 and into 2023.
All year gifting penetration increased this year, with over 90% of consumers stating that they had bought a gift in 2023. Indeed, though this is an improvement on both 2022 and 2021, this is still falling short of pre-pandemic levels as consumers are still recovering from the impact of persistent inflation in the latter half of 2022 and into 2023.
Scope
- More consumers opted to buy a physical card from a shop this year, than in both 2022 and 2021
- The majority of consumers believe that greeting cards are too expensive
- Spouses/partners were the most popular cards & gift wrap recipients, with nearly 50% of those who had bought cards & gift wrap stating that they bought items for this recipient in 2023.
Reasons to Buy
- Understand the impact of the cost-of-living crisis on consumers attitudes and shopping behaviours.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offers are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Penetration rises, but falls short of pre-pandemic levels
- Online retailers lose out to physical stores as consumers return to high street shopping
- Card Factory dominating in card and gift-wrap
- Trend insight - in store
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Gift spending
- Financial spending
- Occasions bought for
- Research
- Perceptions
- Retailer promotions
- Retailer ratings
- All year gifting statements
- Social media
- Cards & gift wrap
- Buying dynamics
- Attitudes towards cards & wrap
- Recipients
- Planned/impulse purchases
- Occasions bought for
- Retailer used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Frequency
- Personalisation
- Methodology
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2023
- Retailer ratings across key measures - non-food retailers, 2023
- Retailers used - cards (overall), 2022 & 2023
- Retailers used - gift wrap (overall), 2022 & 2023
- Cards & Gift wrap (all occasions) recipient, 2022 & 2023
- Retailers used - cards & gift wrap (all occasions), 2022 & 2023
- All year gifting shopper penetration, by demographic & region, 2023, & 2022 penetration
- Financial wellbeing compared to last year, 2022 & 2023
- All year gifting spending compared to last year, 2022 & 2023
- How consumers financed all year gifting spending, 2022 & 2023
- What occasions shoppers purchased for, 2023 & change on 2022
- When shopping for gifts, what activities have you undertaken online over the past year, 2022 & 2023
- Which occasions did consumers prioritise spend on and cut back on, 2023
- Which occasions consumers believe they should give cards and gifts for, 2023
- Which retailer did the best job of promoting all year gifting, 2023
- Agreement & disagreement with statements about all year gifting, 2023
- Which social media sites do you use, 2023
- Did you purchase an item as a gift that you saw on social media, 2023
- Cards (overall) penetration, by demographic, 2023, & 2022 penetration
- Physical card (from a shop) penetration, by demographic, 2023, & 2022 penetration
- Physical card (bought online) penetration, by demographic, 2023, & 2022 penetration
- Electronic card penetration, by demographic, 2023, & 2022 penetration
- Gift wrap (overall) penetration, by demographic, 2023, & 2022 penetration
- Gift wrap penetration, by demographic, 2023, & 2022 penetration
- Gift bags penetration, by demographic, 2023, & 2022 penetration
- Gift wrapping accessories penetration, by demographic, 2023, & 2022 penetration
- Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - Buying a card online is less personal, (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - I am worried about the environmental impact of giving cards, (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - I am avoiding purchasing cards and gift wrap items that contain glitter as it is bad for the environment (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - I have cut down on the number of cards I buy in a year for environmental reasons (by demographic & male/female) 2023, 2022 & 2021 overall
- Agreement statements - I have cut down on the number of cards I buy in a year to save money (by demographic & male/female) 2023, 2022 & 2021 overall
- Card & gift wrap recipients - all occasions, 2022 & 2023
- Cards & gift wrap planned/impulse purchases, 2022 & 2023
- Occasion bought for, 2022 & 2023
- Retailers used - cards & gift wrap (all occasions), 2022 & 2023
- What's driving retailer selection - cards & gift wrap, 2023
- Consumers using each channel for purchasing cards & wrap, 2022 & 2023
- Consumers using each store type for purchasing cards & wrap, 2022 & 2023
- Consumers using each device for cards & wrap purchases, 2022 & 2023
- Fulfilment options for card & gift wrap purchases made online, 2022 & 2023
- Frequency of purchase, 2022 & 2023
- Personalisation - overall cards & wrap, 2022 & 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- ASOS
- B&M
- Boots
- Card Factory
- Clintons
- Funkypigeon
- Home Bargains
- John Lewis & Partners
- Marks & Spencer
- Moonpig
- Morrisons
- Next
- Oliver Bonas
- Poundland
- Sainsbury's
- Smiggle
- Tesco
- Waitrose & Partners
- WH Smith
- Wilko
