This report offers a comprehensive overview of the global mobile games market analysis and provides an estimate of the US market share. Here are the key highlights and reasons to consider purchasing this report:
Key Highlights:
- Assessment of the global and US gaming and social casino market, providing insights into market conditions and trends.
- Analysis of social casino costs and conversion rates for various user actions, including installation, registration, and in-app purchases.
- Examination of social casino and trading retention rates, ARPDAU (Average Revenue Per Daily Active User), MAU (Monthly Active Users), and LTV (Lifetime Value).
- Detailed insights into the demographic and gender distribution of the audience for social gaming.
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of social gaming and trading apps, offering a comprehensive understanding of their competitive landscape.
Reasons to Buy:
- Gain recognition of global and US social market conditions, enabling informed decision-making for market entry or expansion.
- Utilize social gaming audience statistics to enhance the accuracy and effectiveness of marketing campaigns.
- Determine key performance metrics of the top social gaming and trading apps, facilitating benchmarking and strategic planning.
Data Sources: This market research is based on industry reports and online resources, including Statista, Research and Markets, Udonis, Stratview Research, and SensorTower. The report encompasses statistics and analysis of App Store and Play Market Apps, covering the period from November 2021 to October 2022.
Market Insights:
- The global social casino market was valued at $6.2 billion in 2020 and is estimated to reach $6.83 billion in 2022.
- The exact share of the US social casino market is not disclosed; however, it was calculated based on the 28% share of the US mobile gaming market in 2020.
- In 2022, the estimated value of the US social casino market is $1.8 billion, with the potential to reach $2.3 billion by 2026.
Additional Benefits:
- The report provides data in both PDF and Excel formats, offering flexibility and convenience for further analysis and use.
This report serves as a valuable resource for industry professionals, marketers, investors, and decision-makers seeking comprehensive insights into the global mobile games market, with a specific focus on the US market share estimate. The data and analysis presented in the report can inform strategic planning, marketing strategies, and investment decisions within the mobile gaming industry.
Methodology
The market research conducted for this report draws from a variety of sources and methodologies to provide a comprehensive analysis of the global mobile games market and the estimated share of this market in the United States. Here is an overview of the research approach:
Data Sources:
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Industry Reports: The primary data source for this research is industry reports available online. These reports were used to gather market data, statistics, and insights related to mobile games and social casino markets.
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Specific Sources: The research relies on information obtained from specific sources, including Statista, Research and Markets, Udonis, Stratview Research, and Sensor Tower. These sources are recognized for their expertise in collecting and analyzing industry data.
Market Analysis:
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Global Mobile Games Market: The research provides a comprehensive examination of the global mobile games market, including market size, trends, and dynamics.
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US Market Estimation: The report estimates the share of the global mobile games market in the United States. This estimation is based on available data and market trends.
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Social Casino Markets: The study extends to the global and US social casino markets. General market estimates are used as a basis for analysis.
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User Behavior Analysis: In-depth analysis of user behavior was conducted to gain insights into user engagement, retention, and other key metrics. This analysis includes a comparison of global and US trends based on a 2019 report by Liftoff.
Competitors Research:
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Company Analysis: A total of 12 companies were analyzed, and data was collected from both the App Store and Play Market. The data covers the period from November 2021 to October 2022.
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Data Categories: The analysis includes various data categories, such as demographics, usage trends, downloads, revenue, and ARPDAU (Average Revenue Per Daily Active User). For trading apps, revenue data was obtained from companies' FY'21 annual reports.
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User Lifetime Value (LTV): LTV for users was calculated manually using a formula that considers ARPDAU and retention rates.
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Market Segmentation: Demographics, downloads, usage statistics, and financial data were analyzed both globally and for the US market. Platform breakdowns were provided where available. However, for trading apps, only total revenue data was available.
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In-App Purchases: Information about in-app purchases, including prices for each app, was included in the analysis.
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SWOT Analysis: SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was conducted based on industry reports, annual reports of public companies, and user reviews.
The research provides a comprehensive and data-driven understanding of the mobile gaming and social casino markets, offering valuable insights for industry professionals, marketers, investors, and decision-makers. The combination of data from various sources and a rigorous analysis methodology ensures the integrity and credibility of the findings presented in the report.
Target Market
The report on the Global Social Casino Market serves as a valuable resource for a range of stakeholders within the gaming and entertainment industry. Here are some specific groups that would find this report useful:
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Gaming Companies and Casino Operators: This report offers insights into the social casino sector, helping gaming companies and casino operators assess market opportunities, competitive dynamics, and user preferences. It allows them to make informed decisions about their social casino offerings and strategies.
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Mobile App Developers and Publishers: Companies involved in developing and publishing social casino apps can benefit from the report by gaining a deep understanding of the global market. It provides insights into potential growth areas and user trends, enabling them to tailor their apps to meet the needs of their target audience.
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Investors and Venture Capital Firms: Investors seeking opportunities in the gaming and social casino industry can use the report to evaluate the market's potential, competitive landscape, and growth prospects. This information supports informed investment decisions and helps identify promising areas for investment.
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Market Research Firms: Market research firms specializing in the gaming and gambling sectors can leverage the report to provide their clients with comprehensive data and insights into the global social casino market. It enhances their ability to offer valuable research and analysis to industry players.
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Financial Institutions and Consultants: Financial institutions and consultants with a focus on the gaming and entertainment sectors can use this report to gain a deeper understanding of the social casino market. It provides key information about major players, market dynamics, and potential investment opportunities within the industry.
By catering to these specific customer types, the report on the Global Social Casino Market delivers valuable data and insights that support strategic decision-making, market analysis, and investment evaluations. It serves as a reliable reference for understanding the dynamics and opportunities within the social casino industry, which is experiencing growth and evolving trends.
Table of Contents
- Summary
- SWOT
- Competitors
Executive Summary
The report on the Global Social Casino Market provides a comprehensive and detailed analysis of this dynamic and rapidly growing segment within the mobile games industry. Here is an overview of the report's key components and scope:
Report Overview:
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Market Analysis: The report begins by conducting a thorough analysis of the global mobile games market, estimating its share in the US market. It also delves into the specifics of the global and US social casino markets, drawing insights from general market estimates.
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Competitor Analysis: The core of the report lies in the meticulous examination of 12 leading market players within the social casino segment. Each player's demographics, usage trends, app downloads, revenue, and Average Revenue Per Daily Active User (ARDPAU) are thoroughly scrutinized. This granular analysis offers valuable insights into consumer behavior, app performance, and revenue generation strategies.
Primary Objectives: The primary objectives of this report are to present a comprehensive and data-driven analysis of the Global Social Casino Market. By evaluating the performance of market players and understanding their user base, the report aims to equip businesses, investors, and stakeholders with actionable insights to navigate the competitive landscape and capitalize on emerging opportunities.
Report Chapters:
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Summary: This section provides an overview of the market size assessment for the mobile gaming and social casino markets. It includes key indicators such as Total Available Market, Serviceable Available Market, and Serviceable Obtainable Market. Highlights from the subsequent chapters, including competitor demographics and app performance, are also summarized.
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SWOT Analysis: This section outlines the Strengths, Weaknesses, Opportunities, and Threats of the 12 main market players.
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Competitors: Information about the 12 main market players is detailed in this chapter. It includes product type, launch date, user demographics, audience interests, average Daily Active Users (DAU) and Monthly Active Users (MAU), retention rates, total downloads, revenue, user Lifetime Value (LTV), and ARPDAU. The data is segmented by operating system (iOS, Android) and region (global, US market) and includes prices of in-app purchases.
Scope:
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Companies Mentioned: The report analyzes 12 market players, including Robinhood, eToro, Plus500, Gold Fish Slots, Coin Master, Pirate Kings, Dice Dreams, Clash of Clans, Caesars Slots, Clash Royale, Best Brokers, and Invstr.
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Countries and Regions: Data is provided for countries including the United States, Israel, China, Finland, Germany, and the United Kingdom. Regions covered include North America, Western Europe, Northern Europe, the Middle East, and Asia.
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Data Categories: The report includes data on the demographics of app users, audience interests, average DAU and MAU, retention rates, total downloads, revenue, user LTV, and ARPDAU. Data is further segmented by users' average age and gender distribution by category, DAU by category, and MAU by platform.
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Sourcing and Referencing: Data for the report was sourced from reputable sources, including Statista, Research and Markets, Udonis, Stratview Research, and Sensor Tower, ensuring credibility and reliability.
This report serves as a valuable resource for industry professionals, investors, and stakeholders seeking a comprehensive understanding of the Global Social Casino Market. It provides actionable insights and data-driven analysis to support strategic decision-making, market analysis, and investment evaluations within the social casino industry.
Companies Mentioned
- Best Brokers
- Caesars Slots
- Clash of Clans
- Clash Royale
- Coin Master
- Dice Dreams
- eToro
- Gold Fish Slots
- Invstr
- Pirate Kings
- Plus500
- Robinhood
