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Panty Liner Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts - 2023 to 2031

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    Report

  • 114 Pages
  • September 2023
  • Region: Global
  • Acute Market Reports
  • ID: 5882077

The panty liner market is expected to grow at CAGR of 5.1% during the forecast period of 2023 to 2031. The panty liner market, a vital segment of the feminine hygiene industry, is integral to women's everyday comfort and confidence. Panty liners, often referred to as panty shields or feminine liners, are ultra-thin absorbent pads designed to be worn in underwear to absorb light menstrual flow, discharge, or moisture. These products are an integral part of modern feminine hygiene routines, offering women a sense of confidence and freshness throughout the day. The panty liner market has witnessed substantial growth in recent years, driven by a combination of factors that cater to evolving consumer preferences and lifestyles. As the market continues to evolve, addressing these challenges will be pivotal in ensuring sustained growth and meeting the demands of a diverse consumer base.

Elevated Awareness of Feminine Hygiene

The increasing awareness regarding feminine hygiene has emerged as a prominent driver of the panty liner market. Women today are more conscious of their health and well-being, seeking products that provide enhanced comfort, protection, and hygiene during menstrual cycles. This awareness is fostering the demand for reliable and effective panty liner solutions.

Continuous Product Innovations
 
Market growth is significantly driven by continuous innovations in panty liner design. Manufacturers are dedicated to introducing improved absorption capacities, enhanced comfort features, and discreet designs that align with users' preferences. These innovations address consumers' needs for leak protection, comfort, and convenience, bolstering market expansion.

Growing Demand for Sustainable Options

The market is experiencing a transformative shift towards sustainability, with consumers increasingly preferring eco-friendly and organic panty liner alternatives. This shift reflects a broader global movement towards responsible consumption. Brands that offer biodegradable and organic panty liners are witnessing heightened demand, driving market growth.

Intense Price Competition

While the panty liner market holds immense potential for growth, intense price competition poses a notable restraint. The wide array of brands and product choices prompts consumers to make price-driven decisions, often leading to lower-profit margins for manufacturers. Balancing competitive pricing with high-quality offerings becomes a critical challenge for market players.

Unscented segment Dominates the Market by Product Type

In 2022, the panty liner market exhibited substantial revenue from both the Scented and Unscented product types. Among these, the Unscented segment captured the highest revenue share in 2022 due to its broader appeal and suitability for users with scent sensitivities. Anticipating the period from 2023 to 2031, the Scented product type is projected to achieve the highest Compound Annual Growth Rate (CAGR). This growth can be attributed to consumers' affinity for added freshness and scent, contributing to increased revenue within this product category.

Non-organic category Dominates the Market by Category Type

In 2022, the panty liner market witnessed substantial revenue contributions from both the Organic and Non-organic category types. Among these, the non-organic category held the highest revenue share in 2022 due to its wide availability and cost-effectiveness, appealing to a broad spectrum of consumers. Looking ahead to the forecast period from 2023 to 2031, the Organic category is anticipated to achieve the highest CAGR. This growth can be attributed to the increasing consumer preference for eco-friendly and natural products, aligning with the global trend towards sustainable consumption. As consumers become more conscious of the materials used in personal care products, the demand for organic panty liners is expected to experience a significant upswing, resulting in higher revenues within this category.

North America Remains as the Global Leader

In terms of geographic trends, the panty liner market exhibited diverse patterns in 2022, with various regions contributing to its revenue. North America led the market in terms of revenue, driven by high consumer awareness, a growing focus on feminine hygiene, and a wide range of product offerings. Europe closely followed, with strong demand from countries like the United Kingdom, Germany, and France. The Asia-Pacific region demonstrated significant growth potential, attributed to the rising disposable income, increasing urbanization, and changing lifestyle preferences. This region is expected to witness the highest CAGR from 2023 to 2031. Countries within Asia-Pacific, such as China, India, and Japan, are anticipated to drive the growth, driven by a growing awareness of personal hygiene, increasing women's workforce participation, and expanding distribution channels.

Market Competition to Intensify during the Forecast Period

Prominent players in the panty liner market include industry leaders such as Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care, Unicharm Corporation, Essity, Ontex Group, Kao Corporation, First Quality Enterprises, Bodywise, Bella Flor, Nua Woman, among others. These companies have established a strong foothold in the market with their extensive product portfolios, brand recognition, and distribution networks. Key strategies involve continuous product innovation, investments in research and development, and strategic collaborations to enhance their market presence. As consumer preferences shift towards organic and natural products, companies are focusing on offering eco-friendly and sustainable panty liner options to cater to this demand. Additionally, online retail channels and e-commerce platforms are becoming crucial avenues for companies to reach a wider consumer base and promote their products. While competitive dynamics are expected to remain robust, players are likely to emphasize product differentiation, marketing campaigns, and sustainable initiatives to gain a competitive edge.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Panty Liner market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generate by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Panty Liner market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Product

  • Scented
  • Unscented

Category

  • Organic
  • Non-organic

Price

  • Under US$ 20
  • US$ 20 - US$ 40
  • US$ 41 - US$ 60
  • Above US$ 60

Size

  • Regular
  • Long/Extra Long

Distribution Channel

  • Online
  • Company-owned Websites
  • E-commerce Websites
  • Offline
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Other Retail Stores

Region Segment (2021 - 2031; US$ Million)

  • North America
  • U.S.
  • Canada
  • Rest of North America
  • UK and European Union
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Panty Liner market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Panty Liner market?
  • Which is the largest regional market for Panty Liner market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Panty Liner market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Panty Liner market worldwide?


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Table of Contents

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Panty Liner Market
2.2. Global Panty Liner Market, By Product, 2022 (US$ Million)
2.3. Global Panty Liner Market, By Category, 2022 (US$ Million)
2.4. Global Panty Liner Market, By Price, 2022 (US$ Million)
2.5. Global Panty Liner Market, By Size, 2022 (US$ Million)
2.6. Global Panty Liner Market, By Distribution Channel, 2022 (US$ Million)
2.7. Global Panty Liner Market, By Geography, 2022 (US$ Million)
2.8. Attractive Investment Proposition by Geography, 2022
3. Panty Liner Market: Competitive Analysis
3.1. Market Positioning of Key Panty Liner Market Vendors
3.2. Strategies Adopted by Panty Liner Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2022 Versus 2031
4. Panty Liner Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Panty Liner Market Value, 2021 - 2031, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
5. Panty Liner Market: By Product, 2021-2031, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2022 Versus 2031
5.3. Market Segmentation
5.3.1. Scented
5.3.2. Unscented
6. Panty Liner Market: By Category, 2021-2031, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2022 Versus 2031
6.3. Market Segmentation
6.3.1. Organic
6.3.2. Non-organic
7. Panty Liner Market: By Price, 2021-2031, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2022 Versus 2031
7.3. Market Segmentation
7.3.1. Under US$ 20
7.3.2. US$ 20 - US$ 40
7.3.3. US$ 41 - US$ 60
7.3.4. Above US$ 60
8. Panty Liner Market: By Size, 2021-2031, USD (Million)
8.1. Market Overview
8.2. Growth & Revenue Analysis: 2022 Versus 2031
8.3. Market Segmentation
8.3.1. Regular
8.3.2. Long/Extra Long
9. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
9.1. Market Overview
9.2. Growth & Revenue Analysis: 2022 Versus 2031
9.3. Market Segmentation
9.3.1. Online
9.3.1.1. Company-owned Websites
9.3.1.2. E-commerce Websites
9.3.2. Offline
9.3.2.1. Supermarkets/Hypermarkets
9.3.2.2. Departmental Stores
9.3.2.3. Other Retail Stores
10. North America Panty Liner Market, 2021-2031, USD (Million)
10.1. Market Overview
10.2. Panty Liner Market: By Product, 2021-2031, USD (Million)
10.3. Panty Liner Market: By Category, 2021-2031, USD (Million)
10.4. Panty Liner Market: By Price, 2021-2031, USD (Million)
10.5. Panty Liner Market: By Size, 2021-2031, USD (Million)
10.6. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
10.7.Panty Liner Market: By Region, 2021-2031, USD (Million)
10.7.1.North America
10.7.1.1. U.S.
10.7.1.1.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
10.7.1.1.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
10.7.1.1.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
10.7.1.1.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
10.7.1.1.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
10.7.1.2. Canada
10.7.1.2.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
10.7.1.2.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
10.7.1.2.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
10.7.1.2.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
10.7.1.2.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
10.7.1.3. Rest of North America
10.7.1.3.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
10.7.1.3.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
10.7.1.3.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
10.7.1.3.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
10.7.1.3.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11. UK and European Union Panty Liner Market, 2021-2031, USD (Million)
11.1. Market Overview
11.2. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.3. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.4. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.5. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.6. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11.7.Panty Liner Market: By Region, 2021-2031, USD (Million)
11.7.1.UK and European Union
11.7.1.1. UK
11.7.1.1.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.7.1.1.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.7.1.1.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.7.1.1.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.7.1.1.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11.7.1.2. Germany
11.7.1.2.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.7.1.2.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.7.1.2.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.7.1.2.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.7.1.2.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11.7.1.3. Spain
11.7.1.3.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.7.1.3.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.7.1.3.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.7.1.3.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.7.1.3.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11.7.1.4. Italy
11.7.1.4.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.7.1.4.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.7.1.4.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.7.1.4.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.7.1.4.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11.7.1.5. France
11.7.1.5.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.7.1.5.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.7.1.5.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.7.1.5.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.7.1.5.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
11.7.1.6. Rest of Europe
11.7.1.6.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
11.7.1.6.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
11.7.1.6.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
11.7.1.6.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
11.7.1.6.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12. Asia Pacific Panty Liner Market, 2021-2031, USD (Million)
12.1. Market Overview
12.2. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.3. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.4. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.5. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.6. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12.7.Panty Liner Market: By Region, 2021-2031, USD (Million)
12.7.1.Asia Pacific
12.7.1.1. China
12.7.1.1.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.7.1.1.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.7.1.1.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.7.1.1.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.7.1.1.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12.7.1.2. Japan
12.7.1.2.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.7.1.2.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.7.1.2.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.7.1.2.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.7.1.2.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12.7.1.3. India
12.7.1.3.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.7.1.3.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.7.1.3.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.7.1.3.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.7.1.3.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12.7.1.4. Australia
12.7.1.4.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.7.1.4.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.7.1.4.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.7.1.4.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.7.1.4.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12.7.1.5. South Korea
12.7.1.5.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.7.1.5.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.7.1.5.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.7.1.5.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.7.1.5.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
12.7.1.6. Rest of Asia Pacific
12.7.1.6.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
12.7.1.6.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
12.7.1.6.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
12.7.1.6.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
12.7.1.6.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
13. Latin America Panty Liner Market, 2021-2031, USD (Million)
13.1. Market Overview
13.2. Panty Liner Market: By Product, 2021-2031, USD (Million)
13.3. Panty Liner Market: By Category, 2021-2031, USD (Million)
13.4. Panty Liner Market: By Price, 2021-2031, USD (Million)
13.5. Panty Liner Market: By Size, 2021-2031, USD (Million)
13.6. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
13.7.Panty Liner Market: By Region, 2021-2031, USD (Million)
13.7.1.Latin America
13.7.1.1. Brazil
13.7.1.1.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
13.7.1.1.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
13.7.1.1.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
13.7.1.1.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
13.7.1.1.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
13.7.1.2. Mexico
13.7.1.2.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
13.7.1.2.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
13.7.1.2.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
13.7.1.2.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
13.7.1.2.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
13.7.1.3. Rest of Latin America
13.7.1.3.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
13.7.1.3.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
13.7.1.3.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
13.7.1.3.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
13.7.1.3.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
14. Middle East and Africa Panty Liner Market, 2021-2031, USD (Million)
14.1. Market Overview
14.2. Panty Liner Market: By Product, 2021-2031, USD (Million)
14.3. Panty Liner Market: By Category, 2021-2031, USD (Million)
14.4. Panty Liner Market: By Price, 2021-2031, USD (Million)
14.5. Panty Liner Market: By Size, 2021-2031, USD (Million)
14.6. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
14.7.Panty Liner Market: By Region, 2021-2031, USD (Million)
14.7.1.Middle East and Africa
14.7.1.1. GCC
14.7.1.1.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
14.7.1.1.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
14.7.1.1.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
14.7.1.1.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
14.7.1.1.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
14.7.1.2. Africa
14.7.1.2.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
14.7.1.2.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
14.7.1.2.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
14.7.1.2.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
14.7.1.2.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
14.7.1.3. Rest of Middle East and Africa
14.7.1.3.1. Panty Liner Market: By Product, 2021-2031, USD (Million)
14.7.1.3.2. Panty Liner Market: By Category, 2021-2031, USD (Million)
14.7.1.3.3. Panty Liner Market: By Price, 2021-2031, USD (Million)
14.7.1.3.4. Panty Liner Market: By Size, 2021-2031, USD (Million)
14.7.1.3.5. Panty Liner Market: By Distribution Channel, 2021-2031, USD (Million)
15. Company Profile
15.1. Procter & Gamble
15.1.1. Company Overview
15.1.2. Financial Performance
15.1.3. Product Portfolio
15.1.4. Strategic Initiatives
15.2. Kimberly-Clark Corporation
15.2.1. Company Overview
15.2.2. Financial Performance
15.2.3. Product Portfolio
15.2.4. Strategic Initiatives
15.3. Edgewell Personal Care
15.3.1. Company Overview
15.3.2. Financial Performance
15.3.3. Product Portfolio
15.3.4. Strategic Initiatives
15.4. Unicharm Corporation
15.4.1. Company Overview
15.4.2. Financial Performance
15.4.3. Product Portfolio
15.4.4. Strategic Initiatives
15.5. Essity
15.5.1. Company Overview
15.5.2. Financial Performance
15.5.3. Product Portfolio
15.5.4. Strategic Initiatives
15.6. Ontex Group
15.6.1. Company Overview
15.6.2. Financial Performance
15.6.3. Product Portfolio
15.6.4. Strategic Initiatives
15.7. Kao Corporation
15.7.1. Company Overview
15.7.2. Financial Performance
15.7.3. Product Portfolio
15.7.4. Strategic Initiatives
15.8. First Quality Enterprises
15.8.1. Company Overview
15.8.2. Financial Performance
15.8.3. Product Portfolio
15.8.4. Strategic Initiatives
15.9. Bodywise
15.9.1. Company Overview
15.9.2. Financial Performance
15.9.3. Product Portfolio
15.9.4. Strategic Initiatives
15.10. Bella Flor
15.10.1. Company Overview
15.10.2. Financial Performance
15.10.3. Product Portfolio
15.10.4. Strategic Initiatives
15.11. Nua Woman
15.11.1. Company Overview
15.11.2. Financial Performance
15.11.3. Product Portfolio
15.11.4. Strategic Initiatives
15.12. Other Notable Players
15.12.1. Company Overview
15.12.2. Financial Performance
15.12.3. Product Portfolio
15.12.4. Strategic Initiatives
List of Figures
Figure 1 Global Panty Liner Market: Market Coverage
Figure 2 Research Methodology and Data Sources
Figure 3 Market Size Estimation - Top Down & Bottom-Up Approach
Figure 4 Global Panty Liner Market: Quality Assurance
Figure 5 Global Panty Liner Market, By Product, 2022
Figure 6 Global Panty Liner Market, By Category, 2022
Figure 7 Global Panty Liner Market, By Price, 2022
Figure 8 Global Panty Liner Market, By Size, 2022
Figure 9 Global Panty Liner Market, By Distribution Channel, 2022
Figure 10 Global Panty Liner Market, By Geography, 2022
Figure 11 Market Geographical Opportunity Matrix - Global Panty Liner Market, 2022
Figure 12 Market Positioning of Key Panty Liner Market Players, 2022
Figure 13 Global Panty Liner Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
Figure 14 Global Panty Liner Market, By Product, 2022 Vs 2031, %
Figure 15 Global Panty Liner Market, By Category, 2022 Vs 2031, %
Figure 16 Global Panty Liner Market, By Price, 2022 Vs 2031, %
Figure 17 Global Panty Liner Market, By Size, 2022 Vs 2031, %
Figure 18 Global Panty Liner Market, By Distribution Channel, 2022 Vs 2031, %
Figure 19 U.S. Panty Liner Market (US$ Million), 2021 - 2031
Figure 20 Canada Panty Liner Market (US$ Million), 2021 - 2031
Figure 21 Rest of North America Panty Liner Market (US$ Million), 2021 - 2031
Figure 22 UK Panty Liner Market (US$ Million), 2021 - 2031
Figure 23 Germany Panty Liner Market (US$ Million), 2021 - 2031
Figure 24 Spain Panty Liner Market (US$ Million), 2021 - 2031
Figure 25 Italy Panty Liner Market (US$ Million), 2021 - 2031
Figure 26 France Panty Liner Market (US$ Million), 2021 - 2031
Figure 27 Rest of Europe Panty Liner Market (US$ Million), 2021 - 2031
Figure 28 China Panty Liner Market (US$ Million), 2021 - 2031
Figure 29 Japan Panty Liner Market (US$ Million), 2021 - 2031
Figure 30 India Panty Liner Market (US$ Million), 2021 - 2031
Figure 31 Australia Panty Liner Market (US$ Million), 2021 - 2031
Figure 32 South Korea Panty Liner Market (US$ Million), 2021 - 2031
Figure 33 Rest of Asia Panty Liner Market (US$ Million), 2021 - 2031
Figure 34 Brazil Panty Liner Market (US$ Million), 2021 - 2031
Figure 35 Mexico Panty Liner Market (US$ Million), 2021 - 2031
Figure 36 Rest of Latin America Panty Liner Market (US$ Million), 2021 - 2031
Figure 37 GCC Panty Liner Market (US$ Million), 2021 - 2031
Figure 38 Africa Panty Liner Market (US$ Million), 2021 - 2031
Figure 39 Rest of Middle East and Africa Panty Liner Market (US$ Million), 2021 - 2031
List of Tables
Table 1 Global Panty Liner Market By Product, 2021-2031, USD (Million)
Table 2 Global Panty Liner Market By Category, 2021-2031, USD (Million)
Table 3 Global Panty Liner Market By Price, 2021-2031, USD (Million)
Table 4 Global Panty Liner Market By Size, 2021-2031, USD (Million)
Table 5 Global Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 6 Global Panty Liner Market By Online, 2021-2031, USD (Million)
Table 7 Global Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 8 North America Panty Liner Market By Product, 2021-2031, USD (Million)
Table 9 North America Panty Liner Market By Category, 2021-2031, USD (Million)
Table 10 North America Panty Liner Market By Price, 2021-2031, USD (Million)
Table 11 North America Panty Liner Market By Size, 2021-2031, USD (Million)
Table 12 North America Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 13 North America Panty Liner Market By Online, 2021-2031, USD (Million)
Table 14 North America Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 15 U.S. Panty Liner Market By Product, 2021-2031, USD (Million)
Table 16 U.S. Panty Liner Market By Category, 2021-2031, USD (Million)
Table 17 U.S. Panty Liner Market By Price, 2021-2031, USD (Million)
Table 18 U.S. Panty Liner Market By Size, 2021-2031, USD (Million)
Table 19 U.S. Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 20 U.S. Panty Liner Market By Online, 2021-2031, USD (Million)
Table 21 U.S. Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 22 Canada Panty Liner Market By Product, 2021-2031, USD (Million)
Table 23 Canada Panty Liner Market By Category, 2021-2031, USD (Million)
Table 24 Canada Panty Liner Market By Price, 2021-2031, USD (Million)
Table 25 Canada Panty Liner Market By Size, 2021-2031, USD (Million)
Table 26 Canada Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 27 Canada Panty Liner Market By Online, 2021-2031, USD (Million)
Table 28 Canada Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 29 Rest of North America Panty Liner Market By Product, 2021-2031, USD (Million)
Table 30 Rest of North America Panty Liner Market By Category, 2021-2031, USD (Million)
Table 31 Rest of North America Panty Liner Market By Price, 2021-2031, USD (Million)
Table 32 Rest of North America Panty Liner Market By Size, 2021-2031, USD (Million)
Table 33 Rest of North America Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 34 Rest of North America Panty Liner Market By Online, 2021-2031, USD (Million)
Table 35 Rest of North America Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 36 UK and European Union Panty Liner Market By Product, 2021-2031, USD (Million)
Table 37 UK and European Union Panty Liner Market By Category, 2021-2031, USD (Million)
Table 38 UK and European Union Panty Liner Market By Price, 2021-2031, USD (Million)
Table 39 UK and European Union Panty Liner Market By Size, 2021-2031, USD (Million)
Table 40 UK and European Union Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 41 UK and European Union Panty Liner Market By Online, 2021-2031, USD (Million)
Table 42 UK and European Union Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 43 UK Panty Liner Market By Product, 2021-2031, USD (Million)
Table 44 UK Panty Liner Market By Category, 2021-2031, USD (Million)
Table 45 UK Panty Liner Market By Price, 2021-2031, USD (Million)
Table 46 UK Panty Liner Market By Size, 2021-2031, USD (Million)
Table 47 UK Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 48 UK Panty Liner Market By Online, 2021-2031, USD (Million)
Table 49 UK Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 50 Germany Panty Liner Market By Product, 2021-2031, USD (Million)
Table 51 Germany Panty Liner Market By Category, 2021-2031, USD (Million)
Table 52 Germany Panty Liner Market By Price, 2021-2031, USD (Million)
Table 53 Germany Panty Liner Market By Size, 2021-2031, USD (Million)
Table 54 Germany Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 55 Germany Panty Liner Market By Online, 2021-2031, USD (Million)
Table 56 Germany Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 57 Spain Panty Liner Market By Product, 2021-2031, USD (Million)
Table 58 Spain Panty Liner Market By Category, 2021-2031, USD (Million)
Table 59 Spain Panty Liner Market By Price, 2021-2031, USD (Million)
Table 60 Spain Panty Liner Market By Size, 2021-2031, USD (Million)
Table 61 Spain Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 62 Spain Panty Liner Market By Online, 2021-2031, USD (Million)
Table 63 Spain Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 64 Italy Panty Liner Market By Product, 2021-2031, USD (Million)
Table 65 Italy Panty Liner Market By Category, 2021-2031, USD (Million)
Table 66 Italy Panty Liner Market By Price, 2021-2031, USD (Million)
Table 67 Italy Panty Liner Market By Size, 2021-2031, USD (Million)
Table 68 Italy Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 69 Italy Panty Liner Market By Online, 2021-2031, USD (Million)
Table 70 Italy Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 71 France Panty Liner Market By Product, 2021-2031, USD (Million)
Table 72 France Panty Liner Market By Category, 2021-2031, USD (Million)
Table 73 France Panty Liner Market By Price, 2021-2031, USD (Million)
Table 74 France Panty Liner Market By Size, 2021-2031, USD (Million)
Table 75 France Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 76 France Panty Liner Market By Online, 2021-2031, USD (Million)
Table 77 France Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 78 Rest of Europe Panty Liner Market By Product, 2021-2031, USD (Million)
Table 79 Rest of Europe Panty Liner Market By Category, 2021-2031, USD (Million)
Table 80 Rest of Europe Panty Liner Market By Price, 2021-2031, USD (Million)
Table 81 Rest of Europe Panty Liner Market By Size, 2021-2031, USD (Million)
Table 82 Rest of Europe Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 83 Rest of Europe Panty Liner Market By Online, 2021-2031, USD (Million)
Table 84 Rest of Europe Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 85 Asia Panty Liner Market By Product, 2021-2031, USD (Million)
Table 86 Asia Panty Liner Market By Category, 2021-2031, USD (Million)
Table 87 Asia Panty Liner Market By Price, 2021-2031, USD (Million)
Table 88 Asia Panty Liner Market By Size, 2021-2031, USD (Million)
Table 89 Asia Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 90 Asia Panty Liner Market By Online, 2021-2031, USD (Million)
Table 91 Asia Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 92 China Panty Liner Market By Product, 2021-2031, USD (Million)
Table 93 China Panty Liner Market By Category, 2021-2031, USD (Million)
Table 94 China Panty Liner Market By Price, 2021-2031, USD (Million)
Table 95 China Panty Liner Market By Size, 2021-2031, USD (Million)
Table 96 China Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 97 China Panty Liner Market By Online, 2021-2031, USD (Million)
Table 98 China Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 99 Japan Panty Liner Market By Product, 2021-2031, USD (Million)
Table 100 Japan Panty Liner Market By Category, 2021-2031, USD (Million)
Table 101 Japan Panty Liner Market By Price, 2021-2031, USD (Million)
Table 102 Japan Panty Liner Market By Size, 2021-2031, USD (Million)
Table 103 Japan Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 104 Japan Panty Liner Market By Online, 2021-2031, USD (Million)
Table 105 Japan Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 106 India Panty Liner Market By Product, 2021-2031, USD (Million)
Table 107 India Panty Liner Market By Category, 2021-2031, USD (Million)
Table 108 India Panty Liner Market By Price, 2021-2031, USD (Million)
Table 109 India Panty Liner Market By Size, 2021-2031, USD (Million)
Table 110 India Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 111 India Panty Liner Market By Online, 2021-2031, USD (Million)
Table 112 India Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 113 Australia Panty Liner Market By Product, 2021-2031, USD (Million)
Table 114 Australia Panty Liner Market By Category, 2021-2031, USD (Million)
Table 115 Australia Panty Liner Market By Price, 2021-2031, USD (Million)
Table 116 Australia Panty Liner Market By Size, 2021-2031, USD (Million)
Table 117 Australia Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 118 Australia Panty Liner Market By Online, 2021-2031, USD (Million)
Table 119 Australia Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 120 South Korea Panty Liner Market By Product, 2021-2031, USD (Million)
Table 121 South Korea Panty Liner Market By Category, 2021-2031, USD (Million)
Table 122 South Korea Panty Liner Market By Price, 2021-2031, USD (Million)
Table 123 South Korea Panty Liner Market By Size, 2021-2031, USD (Million)
Table 124 South Korea Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 125 South Korea Panty Liner Market By Online, 2021-2031, USD (Million)
Table 126 South Korea Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 127 Latin America Panty Liner Market By Product, 2021-2031, USD (Million)
Table 128 Latin America Panty Liner Market By Category, 2021-2031, USD (Million)
Table 129 Latin America Panty Liner Market By Price, 2021-2031, USD (Million)
Table 130 Latin America Panty Liner Market By Size, 2021-2031, USD (Million)
Table 131 Latin America Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 132 Latin America Panty Liner Market By Online, 2021-2031, USD (Million)
Table 133 Latin America Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 134 Brazil Panty Liner Market By Product, 2021-2031, USD (Million)
Table 135 Brazil Panty Liner Market By Category, 2021-2031, USD (Million)
Table 136 Brazil Panty Liner Market By Price, 2021-2031, USD (Million)
Table 137 Brazil Panty Liner Market By Size, 2021-2031, USD (Million)
Table 138 Brazil Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 139 Brazil Panty Liner Market By Online, 2021-2031, USD (Million)
Table 140 Brazil Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 141 Mexico Panty Liner Market By Product, 2021-2031, USD (Million)
Table 142 Mexico Panty Liner Market By Category, 2021-2031, USD (Million)
Table 143 Mexico Panty Liner Market By Price, 2021-2031, USD (Million)
Table 144 Mexico Panty Liner Market By Size, 2021-2031, USD (Million)
Table 145 Mexico Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 146 Mexico Panty Liner Market By Online, 2021-2031, USD (Million)
Table 147 Mexico Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 148 Rest of Latin America Panty Liner Market By Product, 2021-2031, USD (Million)
Table 149 Rest of Latin America Panty Liner Market By Category, 2021-2031, USD (Million)
Table 150 Rest of Latin America Panty Liner Market By Price, 2021-2031, USD (Million)
Table 151 Rest of Latin America Panty Liner Market By Size, 2021-2031, USD (Million)
Table 152 Rest of Latin America Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 153 Rest of Latin America Panty Liner Market By Online, 2021-2031, USD (Million)
Table 154 Rest of Latin America Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 155 Middle East and Africa Panty Liner Market By Product, 2021-2031, USD (Million)
Table 156 Middle East and Africa Panty Liner Market By Category, 2021-2031, USD (Million)
Table 157 Middle East and Africa Panty Liner Market By Price, 2021-2031, USD (Million)
Table 158 Middle East and Africa Panty Liner Market By Size, 2021-2031, USD (Million)
Table 159 Middle East and Africa Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 160 Middle East and Africa Panty Liner Market By Online, 2021-2031, USD (Million)
Table 161 Middle East and Africa Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 162 GCC Panty Liner Market By Product, 2021-2031, USD (Million)
Table 163 GCC Panty Liner Market By Category, 2021-2031, USD (Million)
Table 164 GCC Panty Liner Market By Price, 2021-2031, USD (Million)
Table 165 GCC Panty Liner Market By Size, 2021-2031, USD (Million)
Table 166 GCC Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 167 GCC Panty Liner Market By Online, 2021-2031, USD (Million)
Table 168 GCC Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 169 Africa Panty Liner Market By Product, 2021-2031, USD (Million)
Table 170 Africa Panty Liner Market By Category, 2021-2031, USD (Million)
Table 171 Africa Panty Liner Market By Price, 2021-2031, USD (Million)
Table 172 Africa Panty Liner Market By Size, 2021-2031, USD (Million)
Table 173 Africa Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 174 Africa Panty Liner Market By Online, 2021-2031, USD (Million)
Table 175 Africa Panty Liner Market By Offline, 2021-2031, USD (Million)
Table 176 Rest of Middle East and Africa Panty Liner Market By Product, 2021-2031, USD (Million)
Table 177 Rest of Middle East and Africa Panty Liner Market By Category, 2021-2031, USD (Million)
Table 178 Rest of Middle East and Africa Panty Liner Market By Price, 2021-2031, USD (Million)
Table 179 Rest of Middle East and Africa Panty Liner Market By Size, 2021-2031, USD (Million)
Table 180 Rest of Middle East and Africa Panty Liner Market By Distribution Channel, 2021-2031, USD (Million)
Table 181 Rest of Middle East and Africa Panty Liner Market By Online, 2021-2031, USD (Million)
Table 182 Rest of Middle East and Africa Panty Liner Market By Offline, 2021-2031, USD (Million)

Companies Mentioned

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Edgewell Personal Care
  • Unicharm Corporation
  • Essity
  • Ontex Group
  • Kao Corporation
  • First Quality Enterprises
  • Bodywise
  • Bella Flor
  • Nua Woman