This report focuses on the food swaps that consumers make for health reasons.
Ingrained food and drink preferences are being increasingly displaced in favor of a plethora of other options. This inclination towards “food swapping,” or making conscious dietary substitutes, can be driven by a range of needs and priorities, from changing health circumstances, to budgetary constraints, to shifting tastes and preferences.
Ingrained food and drink preferences are being increasingly displaced in favor of a plethora of other options. This inclination towards “food swapping,” or making conscious dietary substitutes, can be driven by a range of needs and priorities, from changing health circumstances, to budgetary constraints, to shifting tastes and preferences.
Scope
- Food swapping is typically driven by one of four specific mindsets.
- There are a number of obstacles to wider uptake of plant-based alternatives.
- The popularity of the keto diet has reinvigorated interest in low carb products.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Industry Insights: Key Factors to Help You Target Consumers
- Introduction
- Protein swaps
- Sugar/salt swaps
- Fat swaps
- Carb swaps
- Take-outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Beyond Meat
- Haofood
- Mars
- Capri Sun
- Fooditive
- McCormick
- Shiru
- NoPalm
- Mycorena
- Lypid
- The Good Bean
- Whisps
- Hahn
- Lay's
