The global natural and organic personal care market is poised for remarkable growth, with a projected revenue of US$60.0 billion by 2031, according to a recent study by the publisher. The market, which generated US$25 billion in 2024.
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Sustainability Drives Market Growth
Consumers' increasing focus on sustainability is a key driver behind the surge in the natural and organic personal care market. As awareness of the environmental impact of traditional personal care products rises, demand for sustainable and eco-friendly alternatives is growing rapidly. The market is witnessing a rise in water-free, zero waste, and solid cosmetics concepts, with brands like Lamazuna and Balade en Provence leading the charge.Innovative Packaging Spurs Sales
The emphasis on achieving flawless looks has made attractive packaging a crucial factor for consumers. As a result, skincare and grooming product manufacturers are innovating in packaging to differentiate their offerings and attract customers. The adoption of new forms of packaging, such as airless packaging, is catering to evolving consumer needs for convenience and efficacy.Market Consolidation and Entry of New Players
The market for natural and organic personal care products is becoming increasingly consolidated, with major multinational companies entering the space. This entry of new players is making organic products more accessible to consumers and stimulating market growth. However, the market remains fragmented, with small and private players also contributing to its dynamism.E-Commerce Fuels Market Expansion
The rise of e-commerce has played a significant role in expanding the natural and organic personal care market. With increasing purchases of organic products online, manufacturers are leveraging e-commerce channels to reach a broader audience. This trend is expected to continue, driven by the growing adoption of smartphones and e-commerce platforms worldwide.Country-Wise Insights
- US Market: Rising concerns about the negative effects of chemicals on the skin are driving the demand for organic personal care products in the US. Consumers, especially those with sensitive skin, are gravitating towards organic skincare products.
- Chinese Market: Millennials in China are fueling the market growth, prioritizing product ingredients over brand names. The green movement and growing awareness of natural cosmetics are driving demand for organic personal care products in the region.
Category-Wise Analysis
- Skincare Segment: Natural oils, including pomegranate, camellia, Jojoba, and argan, are gaining traction in the skincare segment, commanding a significant share of the market.
- End-Use Segment: Residential use, particularly through e-commerce channels, is a major contributor to market growth, with South Asia and East Asia expected to experience the fastest growth in e-commerce penetration.
Competitive Analysis
Despite the evolving landscape of the natural and organic personal care products market, the industry's major players have maintained their dominance by leveraging their extensive product knowledge. Strategic alliances, mergers, and acquisitions are anticipated to be key components for enhancing product offerings and expanding client bases.Key Companies Profiled:
- Loreal SA
- Amway Corporation
- Beiersdorf
- Benefit Cosmetics LLC
- Chanel S.A.
- Clarins Group
- Coty Inc.
- Estee Lauder Companies Inc.
- Johnson & Johnson
- Kao Corporation
- Laverana GmbH & Co. KG
- LVMH (Moët Hennessy - Louis Vuitton)
- MAC Cosmetics
- Mary Kay Cosmetics
- Procter & Gamble Co.
- Revlon Inc.
- Shiseido Co., Ltd.
- Others
Segmentation of Natural and Organic Products Market Industry Research
Product Type:
- Skin Care
- Body Care
- Hair Care
- Oral Care
- Cosmetics
- Fragrances & Deodorants
End User:
- Commercial
- Residential
Price Range:
- Premium
- Mass
Packaging:
- Pumps & Dispensers
- Compact Cases
- Jars
- Pencils and Sticks
- Tubes
- Sachets
- Others
Consumer Orientation:
- Men
- Women
- Kids
Sales Channel:
- Hypermarkets
- Specialty Stores
- Drug Stores
- Online Retailers
- Departmental Stores
- Convenience Stores
Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa (MEA)
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Table of Contents
1. Executive Summary
2. Market Overview
3. Global Natural Organic Personal Care Product Market Outlook, 2018 - 2031
4. North America Natural Organic Personal Care Product Market Outlook, 2018 - 2031
5. Europe Natural Organic Personal Care Product Market Outlook, 2018 - 2031
6. Asia Pacific Natural Organic Personal Care Product Market Outlook, 2018 - 2031
7. Latin America Natural Organic Personal Care Product Market Outlook, 2018 - 2031
8. Middle East & Africa Natural Organic Personal Care Product Market Outlook, 2018 - 2031
9. Competitive Landscape
10. Appendix
Companies Mentioned
- The Estée Lauder Companies Inc.
- L'Oréal SA
- Weleda AG
- Burt's Bees
- Arbonne International, LLC
- KORRES S.A
- Avon Products, Inc.
- Bare Escentuals Beauty, Inc.
- Coty Inc.
- AVEENO
Methodology
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