The Global Water Purifier Market size is expected to reach $76.2 billion by 2030, rising at a market growth of 9.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,08,095.3 thousand units experiencing a growth of 9.2% (2019-2022).
Industries, commercial establishments, and businesses are required to adhere to specific water quality standards set by regulatory bodies. Consequently, the commercial segment would generate approximately 33% share of the market by 2030. With the increasing focus on health and hygiene, businesses and institutions are more concerned about providing clean water to their employees, students, patients, and visitors, leading to the installation of water purification systems in commercial settings. Some of the factors affecting the market are increasing disposable incomes in several nations, continuous advancements in water purification technologies, and cost and affordability challenges in various regions.
Rising disposable incomes mean that a more significant segment of the population can allocate a portion of their budget to non-essential but desirable items, such as water purifiers. As the affordability of these appliances increases, more consumers are willing to invest in technologies that enhance their quality of life. With higher incomes, consumers reevaluate what they consider essential for a comfortable and healthy lifestyle. Urban dwellers with higher incomes are more likely to invest in home appliances that contribute to a modern and convenient lifestyle, including water purifiers. Moreover, Technological innovations have led to more efficient water purification methods. For example, UV (Ultraviolet) purification systems use ultraviolet light to disinfect water by inactivating bacteria, viruses, and other microorganisms. RO (Reverse Osmosis) systems use a semipermeable membrane to remove many impurities. These aspects will pose lucrative growth prospects for the market in the upcoming years.
However, High initial costs can deter consumers, particularly in lower-income regions, from investing in water purifiers. The expense of purchasing and installing a water purification system could be a financial burden for households or communities with limited resources. This results in lower adoption rates within these segments of the population. Lower affordability restricts the market from reaching a broader consumer base. In addition, ongoing maintenance costs, filter replacements, and electricity expenses can add to the overall operational cost of using water purifiers. These aspects will limit the growth of the market in the coming years.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Pentair PLC, Kent Ro System Ltd., Panasonic Holdings Corporation, A. O. Smith Corporation, Unilever PLC, General Electric Company, Tata Chemicals Ltd., Brita Gmbh (Brita Group), Best Water Technology Group, LG Electronics, Inc. (LG Corporation)
Industries, commercial establishments, and businesses are required to adhere to specific water quality standards set by regulatory bodies. Consequently, the commercial segment would generate approximately 33% share of the market by 2030. With the increasing focus on health and hygiene, businesses and institutions are more concerned about providing clean water to their employees, students, patients, and visitors, leading to the installation of water purification systems in commercial settings. Some of the factors affecting the market are increasing disposable incomes in several nations, continuous advancements in water purification technologies, and cost and affordability challenges in various regions.
Rising disposable incomes mean that a more significant segment of the population can allocate a portion of their budget to non-essential but desirable items, such as water purifiers. As the affordability of these appliances increases, more consumers are willing to invest in technologies that enhance their quality of life. With higher incomes, consumers reevaluate what they consider essential for a comfortable and healthy lifestyle. Urban dwellers with higher incomes are more likely to invest in home appliances that contribute to a modern and convenient lifestyle, including water purifiers. Moreover, Technological innovations have led to more efficient water purification methods. For example, UV (Ultraviolet) purification systems use ultraviolet light to disinfect water by inactivating bacteria, viruses, and other microorganisms. RO (Reverse Osmosis) systems use a semipermeable membrane to remove many impurities. These aspects will pose lucrative growth prospects for the market in the upcoming years.
However, High initial costs can deter consumers, particularly in lower-income regions, from investing in water purifiers. The expense of purchasing and installing a water purification system could be a financial burden for households or communities with limited resources. This results in lower adoption rates within these segments of the population. Lower affordability restricts the market from reaching a broader consumer base. In addition, ongoing maintenance costs, filter replacements, and electricity expenses can add to the overall operational cost of using water purifiers. These aspects will limit the growth of the market in the coming years.
Technology Outlook
Based on technology, the market is segmented into gravity based, UV, and RO. In 2022, the UV segment garnered a significant revenue share in the market. Ongoing technological advancements improved the efficiency and affordability of UV purification systems, making them more accessible to a broader market. UV purifiers offer a chemical-free water purification method, which appeals to consumers looking for environmentally friendly and low-maintenance solutions. Government regulations and initiatives in various regions to ensure clean and safe drinking water have further boosted the adoption of water purification systems, including UV technology. Therefore, these aspects will help in the expansion of the segment.End User Outlook
On the basis of end user, the market is bifurcated into commercial and residential. The residential segment recorded the maximum revenue share in the market in 2022. Consumers are increasingly more concerned about the quality of the water they drink. Awareness regarding waterborne diseases and the presence of contaminants in tap water has led to a growing demand for home water purification systems. With increasing urbanization, more people are living in apartments or smaller households where having a personal water purification system is convenient and necessary. Urban dwellers, mainly, are inclined to invest in home water purifiers as a direct solution to ensure clean drinking water. Owing to these factors, the segment will grow rapidly in the coming years.Portability Outlook
By portability, the market is divided into non portable and portable. The portable segment procured a remarkable growth rate in the market in 2022. The demand for portable water purifiers is high among travelers, hikers, campers, and adventurers who require access to safe drinking water in remote or outdoor locations. People living in small apartments or moving frequently also prefer portable purifiers due to their smaller size and ease of transport. Moreover, in regions susceptible to natural disasters or where access to clean water is limited during emergencies, portable purifiers become essential for immediate water purification.Distribution Channel Outlook
Based on distribution channel, the market is divided into retail stores, direct sales, and online. The retail stores segment recorded the maximum revenue share in the market in 2022. The availability of water purifiers in retail stores, both physical and online, has made them more accessible to a wider consumer base. Consumers can explore various options, compare products, and make informed decisions. Retail stores often offer various water purifiers from different brands, with varying features and price points, allowing consumers to select products that best fit their specific needs and budget. Owing to these factors, the segment will expand rapidly in the coming years.Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a considerable revenue share in the market. Consumers in Europe were becoming increasingly aware of the importance of clean and safe drinking water. Concerns about waterborne diseases and the quality of tap water have led to a surge in the adoption of water purification systems. The European Union's stringent regulations and standards regarding water quality and safety have also contributed to the market's growth. Compliance with these standards and regulations encouraged the adoption of water purification systems. Therefore, the segment will expand rapidly in the future.The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Pentair PLC, Kent Ro System Ltd., Panasonic Holdings Corporation, A. O. Smith Corporation, Unilever PLC, General Electric Company, Tata Chemicals Ltd., Brita Gmbh (Brita Group), Best Water Technology Group, LG Electronics, Inc. (LG Corporation)
Strategies deployed in the Market
- Dec-2019: Kent RO System Ltd. has introduced an innovative water purification system namely “zero water wastage purifier” that eliminates water wastage entirely by recycling the residual water, ensuring not a single drop goes to waste. This advanced technology allows the discarded water from the reverse osmosis (RO) process to return to the overhead tank, effectively closing the loop by replenishing the source from which the raw water was initially drawn.
- Sept-2023: A.O. Smith successfully finalized its acquisition of Water Tec of Tucson, a company specializing in the production and distribution of water treatment equipment designed for residential, commercial, institutional, and industrial purposes. This acquisition signifies A.O. Smith's commitment to providing innovative and distinctive solutions for water heating and treatment, with Water Tec seamlessly complementing their goals and objectives.
- June-2022: A.O. Smith Corporation has successfully completed its acquisition of Atlantic Filter Corporation, a leading water treatment solutions provider. This strategic move by A.O. Smith signifies its commitment to enhancing its presence and expertise in Florida and other regions.
- Sep-2021: A.O. Smith India Water Products Pvt. Ltd., a subsidiary of A.O. Smith Corporation, has introduced a novel product known as INVI-U1, an under-the-counter inline UV water purifier. This innovative product incorporates a dual protective layer of UV and Silver Activated Post Carbon (SAPC) technology and employs a comprehensive five-stage purification procedure. The INVI-U1 water purifier is ideal for regions with total dissolved solid (TDS) levels measuring less than 200 ppm.
- July-2021: A.O. Smith Corporation has completed the acquisition of Master Water Conditioning Corp, a water treatment company based in Pennsylvania. This strategic move underscores A.O. Smith's dedication to the North American water treatment market, an essential component of their strategy to provide cutting-edge and unique solutions for water heating and treatment.
- Apr-2019: A.O. Smith Corporation has successfully completed the acquisition of Water-Right Inc., a prominent provider of water quality products. This strategic move by A.O. Smith is designed to bolster its growth trajectory in the water treatment sector, enabling the company to diversify beyond its already robust presence in the direct-to-consumer and retail markets. By harnessing Water-Right's expertise in wholesale and independent water quality dealer channels, A.O. Smith aims to expand its reach and capabilities in the industry.
- Apr-2023: LG Electronics, Inc. introduces the Dual Inverter RAC and Puricare Water Purifier in Bangladesh, showcasing a cutting-edge air conditioner designed to conserve 70% more electricity while providing 40% faster cooling. Demonstrating its unwavering dedication to keeping pace with evolving market technologies, LG will maintain its partnership with Rangs eMart for continued product development. This collaboration ensures the widespread availability of LG's innovative products to customers throughout the entire nation.
- Mar-2022: LG Electronics, Inc. has introduced the UF+UV Water Purifier, featuring a robust heavy metal removal filter. This innovative water purifier, equipped with a 7-stage filtration system, effectively eliminates seven heavy metals and various other contaminants found in ordinary water.
Scope of the Study
Market Segments Covered in the Report:
By Technology (Volume, Thousand Units, USD Million, 2019-2030)- RO
- UV
- Gravity Based
- Residential
- Commercial
- Non-Portable
- Portable
- Retail Stores
- Direct Sales
- Online
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Pentair PLC
- Kent Ro System Ltd.
- Panasonic Holdings Corporation
- O.Smith Corporation
- Unilever PLC
- General Electric Company
- Tata Chemicals Ltd.
- Brita Gmbh (Brita Group)
- Best Water Technology Group
- LG Electronics, Inc. (LG Corporation)
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market At a Glance
Chapter 3. Market Overview
Chapter 5. Global Water Purifier Market, By Technology
Chapter 6. Global Water Purifier Market, By End User
Chapter 7. Global Water Purifier Market, By Portability
Chapter 8. Global Water Purifier Market, By Distribution Channel
Chapter 9. Global Water Purifier Market, By Region
Chapter 10. Company Profiles
Companies Mentioned
- Pentair PLC
- Kent Ro System Ltd.
- Panasonic Holdings Corporation
- O. Smith Corporation
- Unilever PLC
- General Electric Company
- Tata Chemicals Ltd.
- Brita Gmbh (Brita Group)
- Best Water Technology Group
- LG Electronics, Inc. (LG Corporation)
Methodology
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