This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers
Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.
Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.
Scope
- Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
- Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
- Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- TrendSights: Digitalization
- Trend Snapshot
- Trend Analysis
- • What?
- • Why?
- • How?
- • Who?
- Take-Outs and Implications
- • What Next?
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nannit
- Litter-robot
- Garmin
- Cleveron
- Intersport
- L'Occitane
- Chipotle
- Iceland
- Graze
- The Ambush
- Coca-Cola
- Perfect Corp
- L'Oreal
- Perso
- Nourished
- FreeStyle
- Dr.Harris
- Doritos
- Tesco
- Rockit
- Pietro Coricelli
- e.l.f Cosmetics
- HungerStation
