The Global Incontinence Care Products Market size is expected to reach $18.65 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,340.9 million units, experiencing a growth of 5.7% (2019-2022).
There has been a growing awareness about incontinence and related issues in recent years. Hence, Pads & Guards segment would acquire 1/2th share in Absorbents segment of the market in 2022. This has led to more people seeking solutions for their incontinence problems, further boosting the demand for incontinence care products, including pads and guards. Manufacturers have been continuously improving the design and functionality of incontinence products. Newer pads and guards offer better comfort, absorption, and discretion, making them more appealing to consumers. These factors will contribute to future demand in this subsegment. Some of the factors impacting the market are rising need for incontinence care in the geriatric population, ongoing technological innovations related to incontinence care products and stigma and the associated embarrassment or discomfort.
As people age, the likelihood of experiencing incontinence-related issues, whether urinary or fecal, tends to increase. Aging is often accompanied by factors such as weakened pelvic muscles, reduced bladder capacity, and underlying health conditions, all of which contribute to a higher prevalence of incontinence. The growing elderly population creates a substantial and sustained demand for these products. These products, including adult diapers, absorbent pads, and undergarments, become essential for managing incontinence and maintaining hygiene and comfort among older individuals. Additionally, Smart incontinence products incorporate sensors and connectivity to monitor real-time moisture levels. These products can alert caregivers or individuals when a change is needed, helping prevent discomfort and skin irritation. Wearable incontinence products, such as absorbent briefs with integrated moisture sensors, are becoming more discreet and user-friendly. These wearables provide comfort and convenience while discreetly alerting users when it's time for a change. Technological advancements in moisture-wicking materials have improved the ability of these products to draw moisture away from the skin. These factors pose a lucrative prospect for the expansion of incontinence care products worldwide.
However, the stigma associated with incontinence can lead to social isolation for affected individuals. They may avoid social gatherings, travel, or public events to prevent potential embarrassment, which can limit their quality of life. Many people avoid utilizing incontinence care products or seeking medical assistance because they fear being judged or embarrassed. In the long run, this can result in worsening symptoms, decreased well-being, and increased healthcare costs. A lack of awareness about these products means potential users may not know solutions exist to manage their condition effectively. They may suffer in silence without realizing that products are designed to improve their comfort and dignity. This can result in underdiagnosis and undertreatment of the condition, leading to unnecessary suffering.
Moreover, like many other industries, the market faced supply chain disruptions during the early stages of the pandemic. Lockdowns, restrictions on movement, and reduced manufacturing capacity in some regions led to delays in product availability. Incontinence care products are essential for individuals who rely on them daily. As a result, there was a surge in demand for these products, particularly in healthcare settings such as hospitals and nursing homes. Concerns about supply shortages prompted some consumers to stockpile incontinence care products, leading to temporary spikes in demand. This created challenges for retailers and distributors in maintaining adequate inventory levels. As a result, the demand for these products will grow in the coming years.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Essity AB, The procter & Gamble Company, Kimberly-Clark Corporation, Hartmann Group (Paul Hartmann AG), Ontex BV, Domtar, Inc., ConvaTec Group Plc, Hollister, Inc., Coloplast Group, Wellspect Healthcare AB
There has been a growing awareness about incontinence and related issues in recent years. Hence, Pads & Guards segment would acquire 1/2th share in Absorbents segment of the market in 2022. This has led to more people seeking solutions for their incontinence problems, further boosting the demand for incontinence care products, including pads and guards. Manufacturers have been continuously improving the design and functionality of incontinence products. Newer pads and guards offer better comfort, absorption, and discretion, making them more appealing to consumers. These factors will contribute to future demand in this subsegment. Some of the factors impacting the market are rising need for incontinence care in the geriatric population, ongoing technological innovations related to incontinence care products and stigma and the associated embarrassment or discomfort.
As people age, the likelihood of experiencing incontinence-related issues, whether urinary or fecal, tends to increase. Aging is often accompanied by factors such as weakened pelvic muscles, reduced bladder capacity, and underlying health conditions, all of which contribute to a higher prevalence of incontinence. The growing elderly population creates a substantial and sustained demand for these products. These products, including adult diapers, absorbent pads, and undergarments, become essential for managing incontinence and maintaining hygiene and comfort among older individuals. Additionally, Smart incontinence products incorporate sensors and connectivity to monitor real-time moisture levels. These products can alert caregivers or individuals when a change is needed, helping prevent discomfort and skin irritation. Wearable incontinence products, such as absorbent briefs with integrated moisture sensors, are becoming more discreet and user-friendly. These wearables provide comfort and convenience while discreetly alerting users when it's time for a change. Technological advancements in moisture-wicking materials have improved the ability of these products to draw moisture away from the skin. These factors pose a lucrative prospect for the expansion of incontinence care products worldwide.
However, the stigma associated with incontinence can lead to social isolation for affected individuals. They may avoid social gatherings, travel, or public events to prevent potential embarrassment, which can limit their quality of life. Many people avoid utilizing incontinence care products or seeking medical assistance because they fear being judged or embarrassed. In the long run, this can result in worsening symptoms, decreased well-being, and increased healthcare costs. A lack of awareness about these products means potential users may not know solutions exist to manage their condition effectively. They may suffer in silence without realizing that products are designed to improve their comfort and dignity. This can result in underdiagnosis and undertreatment of the condition, leading to unnecessary suffering.
Moreover, like many other industries, the market faced supply chain disruptions during the early stages of the pandemic. Lockdowns, restrictions on movement, and reduced manufacturing capacity in some regions led to delays in product availability. Incontinence care products are essential for individuals who rely on them daily. As a result, there was a surge in demand for these products, particularly in healthcare settings such as hospitals and nursing homes. Concerns about supply shortages prompted some consumers to stockpile incontinence care products, leading to temporary spikes in demand. This created challenges for retailers and distributors in maintaining adequate inventory levels. As a result, the demand for these products will grow in the coming years.
Usage Outlook
On the basis of usage, the market is divided into disposable and reusable. In 2022, the reusable segment witnessed a substantial revenue share in the market. A trend toward environmentally friendly incontinence care options has been brought on by rising environmental sustainability consciousness. Reusable products, such as washable absorbent briefs and cloth undergarments, align with consumers' desires to reduce waste and minimize their ecological footprint. Reusable incontinence products typically have a higher upfront cost but can be more cost-effective. Users can save money by investing in durable and long-lasting products.Gender Outlook
By gender, the market is segmented into female and male. The female segment procured the highest revenue share in the market in 2022. There is greater awareness among women about urinary incontinence and pelvic health. This has led to more women seeking medical advice and using incontinence care products to manage their condition. Women are increasingly active in various aspects of life, including sports and professional careers. Incontinence products for active women allow them to pursue their interests without interruption.Distribution Channel Outlook
Based on distribution channel, the market is segmented into online pharmacies, retail pharmacies, and hospital pharmacies. In 2022, the retail pharmacies segment garnered the largest revenue share in the market. Retailer pharmacies offer various incontinence care products, including adult diapers, absorbent pads, cleansers, and skin protection items. Their shelves are stocked with diverse brands and product options, catering to various needs and preferences. This availability ensures that consumers have convenient access to essential products, promoting consistent usage and adherence to care routines. Therefore, these factors will further boost the demand in the segment.End-use Outlook
On the basis of end-use, the market is divided into home-patients, hospitals & ambulatory surgical centers (ASCs), and others. In 2022, the hospitals & ambulatory surgical centers (ASCs) segment witnessed a substantial revenue share in the market. The rising awareness and understanding of the importance of incontinence management have prompted healthcare facilities to invest in a range of incontinence care products. These products are critical to maintaining patient comfort, hygiene, and well-being. Hospitals and ASCs recognize that effective incontinence management enhances patient outcomes and contributes to a more efficient and patient-centric healthcare environment. These factors will assist in increasing future demands in the segment.
Product Type Outlook
Based on product type, the market is segmented into absorbents and non-absorbents. The absorbents segment held the largest revenue share in the market in 2022. As individuals age, the risk of incontinence increases. With a larger elderly population, the demand for absorbent products like adult diapers and pads has surged. Incontinence is not limited to the elderly; it affects individuals across various age groups due to medical conditions, surgery, or childbirth. The growing prevalence of incontinence has expanded the consumer base for absorbent products. All these factors will boost the demand in the segment.Absorbents Outlook
The absorbents segment is further segmented into pads & guards, underwater & briefs, bed protectors, and others. In 2022, the underwater and briefs subsegment attained a considerable revenue share in the market. Manufacturers have been continuously innovating in the market, creating products that are not only effective but also comfortable and discreet. Underwear and briefs have evolved to provide better fit and absorbency, making them more appealing to consumers. Many individuals with incontinence want products that allow them to maintain an active lifestyle and participate in various activities without feeling self-conscious. Underwear and briefs are designed to meet these lifestyle needs. Owing to these factors, the subsegment will grow in the future.Non-absorbents Outlook
The non-absorbents segment is further segmented into catheters, drainage bags, stimulation devices, and others. In 2022, the catheters subsegment acquired the highest revenue share in the market. Many individuals prefer to manage their healthcare needs in the comfort of their homes. Catheters are among the incontinence care products that are suitable for home use, leading to increased demand. The use of catheters can significantly improve the quality of life for individuals with incontinence. People are more inclined to seek and use products that enhance their daily life and well-being. These factors will help with increased demand in the segment.Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired the highest revenue share in the market. The region's emphasis on healthcare infrastructure and quality of life has increased demand for advanced, comfortable, and sustainable solutions. Additionally, innovative product offerings, including smart incontinence products and eco-friendly alternatives, have gained traction among European consumers. Telehealth integration and personalized hygiene solutions also contribute to the region's growing significance in the market.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Essity AB, The procter & Gamble Company, Kimberly-Clark Corporation, Hartmann Group (Paul Hartmann AG), Ontex BV, Domtar, Inc., ConvaTec Group Plc, Hollister, Inc., Coloplast Group, Wellspect Healthcare AB
Strategies deployed in the Market
- Jul-2022: Essity acquired Modibodi Pty Ltd., a manufacturer of leakproof apparel. Through This acquisition essity aimed to strengthen its presence in leakproof apparel which is the fastest-growing segment in Feminine care and Intimate hygiene.
- Jul-2022: Essity AB Took over Knix wear Inc., a leading provider of leakproof apparel for periods and incontinence. Through this acquisition Essity aimed to become the global leader in leakproof apparel segment which is one of the fastest growing product segments in Intimate Hygiene category.
- Jan-2021: Essity AB released a new range of washable absorbent underwear under its feminine and incontinence care products categories. The underwear offers invisible protection for up to eight hours and is launched under the brand names Libresse, Nana and Bodyform.
- Apr-2020: Essity AB completed the acquisition of Noviscan, a developer of wearable ultrasound devices. Through this acquisition Essity aimed to acquire smart ultrasound technology for incontinence care called SENS-U innovation. with the help of these essity expanding its offering in the market and giving its consumers a healthy life.
- Feb-2019: The Procter & Gamble company Took over this is L. Inc., a California-based company that makes organic personal care products. Through this acquisition, P & G aimed to expand its feminine care business in the natural segments and support the growth of L. products.
- Feb-2022: Kimberly-Clark Corporation completed the acquisition of THINX Inc., an industry leader in the reusable period and incontinence underwear category. With this acquisition, Kimberly aimed to build a portfolio of period and light bladder leakage solutions which will allow them to manage progress with their retail partners.
- Nov-2020: Coloplast Group acquired Nine Continents Medical, Inc., an early-stage startup that involved in the development of implantable tibial nerve stimulation treatment for over-active bladder. Through this acquisition coloplast aimed to enter in to the OAB segment and seeking new opportunities in the Interventional Urology business.
Scope of the Study
Market Segments Covered in the Report:
By Usage (Volume, Million Units, USD Million, 2019-2030)- Disposable
- Reusable
- Female
- Male
- Retail Pharmacies
- Hospital Pharmacies
- Online Pharmacies
- Home-patients
- Hospitals & ASC's
- Others
- Absorbents
- Pads & Guards
- Underwear & Briefs
- Bed Protectors
- Others
- Non-absorbents
- Catheters
- Drainage Bags
- Stimulation Devices
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Essity AB
- The procter & Gamble Company
- Kimberly-Clark Corporation
- Hartmann Group (Paul Hartmann AG)
- Ontex BV
- Domtar, Inc.
- ConvaTec Group Plc
- Hollister, Inc.
- Coloplast Group
- Wellspect Healthcare AB)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Global Incontinence Care Products Market by Usage
Chapter 6. Global Incontinence Care Products Market by Gender
Chapter 7. Global Incontinence Care Products Market by Distribution Channel
Chapter 8. Global Incontinence Care Products Market by End-use
Chapter 9. Global Incontinence Care Products Market by Product Type
Chapter 10. Global Incontinence Care Products Market by Region
Chapter 11. Company Profiles
Companies Mentioned
- Essity AB
- The procter & Gamble Company
- Kimberly-Clark Corporation
- Hartmann Group (Paul Hartmann AG)
- Ontex BV
- Domtar, Inc.
- ConvaTec Group Plc
- Hollister, Inc.
- Coloplast Group
- Wellspect Healthcare AB
Methodology
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