The sports nutrition market size has grown rapidly in recent years. It will grow from $43.49 billion in 2024 to $47.93 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to an increased number of health clubs, increase in number of sports events, increase in consumer inclination for a healthy, active lifestyle and growing adoption of supplements by gym-goers.
The sports nutrition market size is expected to see rapid growth in the next few years. It will grow to $72.18 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to an increasing gym membership, increasing participation in sports and government initiatives. Major trends in the forecast period include increasing investments, focus on ready-to-drink whey protein, use of vegan-based products, development of a clean label ingredient, launch of functional food and beverages, focus on developing keto-genetic sports nutrition and focus on performance nutrition.
The anticipated rise in gym memberships is projected to significantly contribute to the expansion of the sports nutrition market in the foreseeable future. Sports nutrition encompasses post-workout supplements such as whey protein and amino acids, aiding muscle growth and recovery, along with pre-workout nutraceuticals such as energy drinks, bars, carbohydrates, and minerals that boost energy levels, hydration, and muscle strength. For instance, as reported by Gymdesk, a US-based gym management software, approximately 52.6 million individuals in the United States frequented gyms in September 2022. This statistic derives from the 64.19 million gym memberships, with 18% of those memberships considered unused. Hence, the surge in gym memberships is poised to positively influence the growth trajectory of the sports nutrition market.
The burgeoning participation in sports activities is anticipated to drive the expansion of the sports nutrition market in the coming years. Sports nutrition plays a vital role in enhancing athletes' skills, power, strength, speed, and endurance. Achieving these attributes necessitates physical training and appropriate nutrition, involving the selection of suitable food types and high-quality nutritional intake essential for effective training outcomes. According to a study conducted by SIGNA Sports United (SSU), a US-based sports e-commerce and technology platform, global sports participation is expected to increase by one billion individuals by 2025, reaching 3.5 billion. With 35% of the world's population engaging in sports activities at least once a month, sports rank as the second most popular leisure activity globally, following travel. Consequently, the escalating participation in sports is forecasted to propel the growth of the sports nutrition market.
The sports nutrition sector is witnessing a notable surge in the adoption of vegan-based products due to the increasing embrace of plant-based diets by a larger consumer base. This shift reflects consumers' preferences for sustainable and ethical choices in meeting their health and fitness requirements. Consequently, sports nutrition manufacturers are responding by introducing plant-based alternatives in the form of protein bars, powders, and Ready-to-Drink (RTD) beverages. Pea protein and various plant protein blends are replacing soy due to concerns about allergies and genetically modified organisms (GMOs). For instance, in January 2023, Osage Food Products, a reputable US-based brand specializing in quality protein and dairy items, launched the SolvPro Vegan Plant Protein Blends. These optimized blends combine diverse plant proteins to offer targeted nutritional and functional benefits for various applications. Combining pea protein isolate, additional masking agents, and EverPro protein isolate in the SolvPro 008 and 009 systems creates a complete plant protein rich in essential amino acids, achieving a PDCAAS of 1.0, comparable to whey protein isolates.
Performance nutrition stands as a burgeoning trend within the sports nutrition industry, centered on leveraging nutrition to optimize athletic performance and recovery. This trend is projected to persist as both athletes and fitness enthusiasts seek products capable of enhancing physical capabilities and yielding improved results. Market players in the sports nutrition sphere are prioritizing performance nutrition to meet the needs of this expanding consumer base. Performance nutrition involves dietary modifications aimed at influencing and enhancing training capacities, recovery, and overall performance. It emphasizes enhancements in muscle mass and body composition through dietary interventions encompassing various aspects such as food types, energy sources, minerals, supplements, and hydration to maintain peak physical performance. For instance, in February 2023, Chew, an innovative US-based food lab, introduced FastFood - a cutting-edge line of high-performance sports nutrition products designed to efficiently fuel both elite and amateur athletes, particularly tailored for triathlon athletes, providing rapid consumption options for optimized performance.
In April 2024, Arla Foods Group, a Denmark-based food company, acquired Volac Whey Nutrition Ltd for an undisclosed amount. This acquisition allows Arla Foods Ingredients to enhance its product offerings in the sports nutrition market by expanding its whey protein production capacity and leveraging manufacturing excellence to better meet the rising demand for protein-based products. Volac Whey Nutrition Ltd is a US-based company that produces whey protein and derivatives for the food, beverage, and sports nutrition sectors.
Major companies operating in the sports nutrition market include Glanbia Plc, PepsiCo Inc, Post Holdings Inc, Abbott Laboratories, Otsuka Pharmaceutical Co. Ltd, GNC Holdings Inc., The Coca-Cola Company, Nestle SA, Clif Bar & Company, MusclePharm Corporation, Yakult, Reckitt Benckiser Group plc, Hormel Foods Corp., Z-Konzept, German Sports Nutrition, Atlantic Grupa DD, OTE Sports Ltd, Nomi Biotech Corporation, Fitness Authority, ALFIT TM, HSN nutrition, World Food, SNC, NutritionPro, Alphamale ATP, Boli Nutriton, Emerix Laboratories, JRM Limited, Crucible Combat Corporation, Amgen, ASPEN, Kilyos, Actylis, Nature's Bounty Co, Biovea, NOW Foods, HealthVit, MedxPharmacy, Nutrition Souq, Shark Supplements and Protein Nutrition, Shark Food Supplements Trading LLC, Ascendis Health, Bayer, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, GlaxoSmithKline PLC, Raw Sport, Alpha Sports Nutrition, Uber Nutrition, Hammer Nutrition, USN Kenya, menshealth.com, BetterMe, egyfitness.
North America was the largest region in the sports nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
Sports nutrition is a branch of sports medicine that aids athletes in maintaining their bodies in optimal condition before, during, and after exercise to achieve peak performance. Numerous nutrients are under investigation for their potential to enhance athletic performance, particularly in high-intensity sports involving repetitive efforts.
The primary types of sports nutrition products include sports bars, sports drinks, sports powder, sports supplements, ready-to-drink (RDT) protein drinks, and other variations. Sports bars, in this context, refer to establishments that blend elements of a bar or pub, with a particular focus on providing a social setting for patrons to watch sports events on large-screen televisions. The market segmentation based on raw materials includes animal-derived, plant-based, and mixed sources. Various distribution channels for sports nutrition products encompass supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and other distribution channels. The common end-users of sports nutrition products include fitness enthusiasts, bodybuilders, lifestyle users, and athletes.
The sports nutrition research report is one of a series of new reports that provides sports nutrition statistics, including sports nutrition industry global market size, regional shares, competitors with sports nutrition share, detailed sports nutrition segments, market trends and opportunities, and any further data you may need to thrive in the sports nutrition industry. This sports nutrition research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sports nutrition market consists of sales of sports supplements, protein powder, energy bars, RTD protein drinks, ISO drink powder, sports drinks, and other sports nutrition. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The sports nutrition market size is expected to see rapid growth in the next few years. It will grow to $72.18 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to an increasing gym membership, increasing participation in sports and government initiatives. Major trends in the forecast period include increasing investments, focus on ready-to-drink whey protein, use of vegan-based products, development of a clean label ingredient, launch of functional food and beverages, focus on developing keto-genetic sports nutrition and focus on performance nutrition.
The anticipated rise in gym memberships is projected to significantly contribute to the expansion of the sports nutrition market in the foreseeable future. Sports nutrition encompasses post-workout supplements such as whey protein and amino acids, aiding muscle growth and recovery, along with pre-workout nutraceuticals such as energy drinks, bars, carbohydrates, and minerals that boost energy levels, hydration, and muscle strength. For instance, as reported by Gymdesk, a US-based gym management software, approximately 52.6 million individuals in the United States frequented gyms in September 2022. This statistic derives from the 64.19 million gym memberships, with 18% of those memberships considered unused. Hence, the surge in gym memberships is poised to positively influence the growth trajectory of the sports nutrition market.
The burgeoning participation in sports activities is anticipated to drive the expansion of the sports nutrition market in the coming years. Sports nutrition plays a vital role in enhancing athletes' skills, power, strength, speed, and endurance. Achieving these attributes necessitates physical training and appropriate nutrition, involving the selection of suitable food types and high-quality nutritional intake essential for effective training outcomes. According to a study conducted by SIGNA Sports United (SSU), a US-based sports e-commerce and technology platform, global sports participation is expected to increase by one billion individuals by 2025, reaching 3.5 billion. With 35% of the world's population engaging in sports activities at least once a month, sports rank as the second most popular leisure activity globally, following travel. Consequently, the escalating participation in sports is forecasted to propel the growth of the sports nutrition market.
The sports nutrition sector is witnessing a notable surge in the adoption of vegan-based products due to the increasing embrace of plant-based diets by a larger consumer base. This shift reflects consumers' preferences for sustainable and ethical choices in meeting their health and fitness requirements. Consequently, sports nutrition manufacturers are responding by introducing plant-based alternatives in the form of protein bars, powders, and Ready-to-Drink (RTD) beverages. Pea protein and various plant protein blends are replacing soy due to concerns about allergies and genetically modified organisms (GMOs). For instance, in January 2023, Osage Food Products, a reputable US-based brand specializing in quality protein and dairy items, launched the SolvPro Vegan Plant Protein Blends. These optimized blends combine diverse plant proteins to offer targeted nutritional and functional benefits for various applications. Combining pea protein isolate, additional masking agents, and EverPro protein isolate in the SolvPro 008 and 009 systems creates a complete plant protein rich in essential amino acids, achieving a PDCAAS of 1.0, comparable to whey protein isolates.
Performance nutrition stands as a burgeoning trend within the sports nutrition industry, centered on leveraging nutrition to optimize athletic performance and recovery. This trend is projected to persist as both athletes and fitness enthusiasts seek products capable of enhancing physical capabilities and yielding improved results. Market players in the sports nutrition sphere are prioritizing performance nutrition to meet the needs of this expanding consumer base. Performance nutrition involves dietary modifications aimed at influencing and enhancing training capacities, recovery, and overall performance. It emphasizes enhancements in muscle mass and body composition through dietary interventions encompassing various aspects such as food types, energy sources, minerals, supplements, and hydration to maintain peak physical performance. For instance, in February 2023, Chew, an innovative US-based food lab, introduced FastFood - a cutting-edge line of high-performance sports nutrition products designed to efficiently fuel both elite and amateur athletes, particularly tailored for triathlon athletes, providing rapid consumption options for optimized performance.
In April 2024, Arla Foods Group, a Denmark-based food company, acquired Volac Whey Nutrition Ltd for an undisclosed amount. This acquisition allows Arla Foods Ingredients to enhance its product offerings in the sports nutrition market by expanding its whey protein production capacity and leveraging manufacturing excellence to better meet the rising demand for protein-based products. Volac Whey Nutrition Ltd is a US-based company that produces whey protein and derivatives for the food, beverage, and sports nutrition sectors.
Major companies operating in the sports nutrition market include Glanbia Plc, PepsiCo Inc, Post Holdings Inc, Abbott Laboratories, Otsuka Pharmaceutical Co. Ltd, GNC Holdings Inc., The Coca-Cola Company, Nestle SA, Clif Bar & Company, MusclePharm Corporation, Yakult, Reckitt Benckiser Group plc, Hormel Foods Corp., Z-Konzept, German Sports Nutrition, Atlantic Grupa DD, OTE Sports Ltd, Nomi Biotech Corporation, Fitness Authority, ALFIT TM, HSN nutrition, World Food, SNC, NutritionPro, Alphamale ATP, Boli Nutriton, Emerix Laboratories, JRM Limited, Crucible Combat Corporation, Amgen, ASPEN, Kilyos, Actylis, Nature's Bounty Co, Biovea, NOW Foods, HealthVit, MedxPharmacy, Nutrition Souq, Shark Supplements and Protein Nutrition, Shark Food Supplements Trading LLC, Ascendis Health, Bayer, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, GlaxoSmithKline PLC, Raw Sport, Alpha Sports Nutrition, Uber Nutrition, Hammer Nutrition, USN Kenya, menshealth.com, BetterMe, egyfitness.
North America was the largest region in the sports nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
Sports nutrition is a branch of sports medicine that aids athletes in maintaining their bodies in optimal condition before, during, and after exercise to achieve peak performance. Numerous nutrients are under investigation for their potential to enhance athletic performance, particularly in high-intensity sports involving repetitive efforts.
The primary types of sports nutrition products include sports bars, sports drinks, sports powder, sports supplements, ready-to-drink (RDT) protein drinks, and other variations. Sports bars, in this context, refer to establishments that blend elements of a bar or pub, with a particular focus on providing a social setting for patrons to watch sports events on large-screen televisions. The market segmentation based on raw materials includes animal-derived, plant-based, and mixed sources. Various distribution channels for sports nutrition products encompass supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and other distribution channels. The common end-users of sports nutrition products include fitness enthusiasts, bodybuilders, lifestyle users, and athletes.
The sports nutrition research report is one of a series of new reports that provides sports nutrition statistics, including sports nutrition industry global market size, regional shares, competitors with sports nutrition share, detailed sports nutrition segments, market trends and opportunities, and any further data you may need to thrive in the sports nutrition industry. This sports nutrition research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sports nutrition market consists of sales of sports supplements, protein powder, energy bars, RTD protein drinks, ISO drink powder, sports drinks, and other sports nutrition. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Sports Nutrition Market Characteristics3. Sports Nutrition Market Trends and Strategies4. Sports Nutrition Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Sports Nutrition Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Sports Nutrition Market34. Recent Developments in the Sports Nutrition Market
5. Global Sports Nutrition Growth Analysis and Strategic Analysis Framework
6. Sports Nutrition Market Segmentation
7. Sports Nutrition Market Regional and Country Analysis
8. Asia-Pacific Sports Nutrition Market
9. China Sports Nutrition Market
10. India Sports Nutrition Market
11. Japan Sports Nutrition Market
12. Australia Sports Nutrition Market
13. Indonesia Sports Nutrition Market
14. South Korea Sports Nutrition Market
15. Western Europe Sports Nutrition Market
16. UK Sports Nutrition Market
17. Germany Sports Nutrition Market
18. France Sports Nutrition Market
19. Italy Sports Nutrition Market
20. Spain Sports Nutrition Market
21. Eastern Europe Sports Nutrition Market
22. Russia Sports Nutrition Market
23. North America Sports Nutrition Market
24. USA Sports Nutrition Market
25. Canada Sports Nutrition Market
26. South America Sports Nutrition Market
27. Brazil Sports Nutrition Market
28. Middle East Sports Nutrition Market
29. Africa Sports Nutrition Market
30. Sports Nutrition Market Competitive Landscape and Company Profiles
31. Sports Nutrition Market Other Major and Innovative Companies
35. Sports Nutrition Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Sports Nutrition Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on sports nutrition market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for sports nutrition? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sports nutrition market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Sports Bars, Sports Drinks, Sports Powder, Sports Supplements, RDT (Ready-To-Drink) Protein Drinks, Other Types2) By Raw Material: Animal Derived, Plant-Based, Mixed
3) By End Users: Athletes, Fitness Enthusiasts, Bodybuilders, Lifestyle Users
4) By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channels
Subsegments:
1) By Sports Bars: Protein Bars; Energy Bars; Meal Replacement Bars; Low-Carb Bars2) By Sports Drinks: Electrolyte Drinks; Energy Drinks; Recovery Drinks; Performance Drinks
3) By Sports Powder: Protein Powders; Pre-Workout Powders; Post-Workout Recovery Powders; Creatine Powders
4) By Sports Supplements: Amino Acids; Vitamins and Minerals; Fat Burners; Performance Enhancers
5) By Ready-To-Drink (RDT) Protein Drinks: Protein Shakes; Meal Replacement Drinks; Nutritional Beverages
6) By Other Types: Energy Gels; Hydration Tablets; Functional Snacks
Key Companies Mentioned: Glanbia Plc; PepsiCo Inc; Post Holdings Inc; Abbott Laboratories; Otsuka Pharmaceutical Co. Ltd
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Glanbia Plc
- PepsiCo Inc
- Post Holdings Inc
- Abbott Laboratories
- Otsuka Pharmaceutical Co. Ltd
- GNC Holdings Inc.
- The Coca-Cola Company
- Nestle SA
- Clif Bar & Company
- MusclePharm Corporation
- Yakult
- Reckitt Benckiser Group plc
- Hormel Foods Corp.
- Z-Konzept
- German Sports Nutrition
- Atlantic Grupa DD
- OTE Sports Ltd
- Nomi Biotech Corporation
- Fitness Authority
- ALFIT TM
- HSN nutrition
- World Food
- SNC
- NutritionPro
- Alphamale ATP
- Boli Nutriton
- Emerix Laboratories
- JRM Limited
- Crucible Combat Corporation
- Amgen
- ASPEN
- Kilyos
- Actylis
- Nature's Bounty Co
- Biovea
- NOW Foods
- HealthVit
- MedxPharmacy
- Nutrition Souq
- Shark Supplements and Protein Nutrition
- Shark Food Supplements Trading LLC
- Ascendis Health
- Bayer
- Inova Pharmaceuticals
- Vital Health Foods
- Vitabiotics Ltd
- Glaxosmithkline PLC
- Raw Sport
- Alpha Sports Nutrition
- Uber Nutrition
- Hammer Nutrition
- USN Kenya
- menshealth.com
- BetterMe
- egyfitness
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | March 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 47.93 Billion |
Forecasted Market Value ( USD | $ 72.18 Billion |
Compound Annual Growth Rate | 10.8% |
Regions Covered | Global |
No. of Companies Mentioned | 55 |