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Japan Anime Market Size, Share & Trends Analysis Report By Type (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment), By Genre (Action & Adventure, Sci-Fi & Fantasy), And Segment Forecasts, 2024 - 2030

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    Report

  • 80 Pages
  • February 2024
  • Region: Japan
  • Grand View Research
  • ID: 5943883
Description Jump to:
The Japan anime market size is anticipated to reach USD 16.84 billion by 2030. The market is expected to grow at a CAGR of 3.9% from 2024 to 2030. Increasing enthusiasm of anime viewers worldwide is expected to drive this growth. Some other factors that propel the growth of the Japan anime industry include the diversification of anime content and style, the rise of digital streaming platforms, and innovation in anime production.

The COVID-19 pandemic had a positive impact on the anime market in Japan. Due to the lockdowns and increase in digital content consumption, anime's viewership and fan base increased, even though production was reduced. Post-pandemic, the demand for anime increased due to the viewership earned during the pandemic.

Numerous anime from different genres are aired in Japan. For instance, in January 2023, according to Akiba Souken, an anime ranking site, REVENGER, Shinobi no Ittoki, and LUPIN ZERO are some of the most popular anime in Japan. According to Video Research, a TV ranking measurer in Japan, Sazae-chan, Detective Conan, Chibi Maruko-chan, My Hero Academia, and Doraemon have a large kids viewer base in the Kanto region.

Japanese anime companies are incorporating acquisitions of foreign companies to cater to the demand of international fans. In December 2023, KADOKAWA Corporation announced its acquisition of First Page Pro Company Limited, a publisher of manga and light novels based in Thailand. The growth in demand for Japanese content is expected to benefit the company's overall development, as the two companies are expected to create synergies.

Japan Anime Market Report Highlights

  • Based on type, the merchandising segment accounted for the highest revenue share of 44.1% in 2023 and is expected to retain its position over the forecast period. This can be attributed to the surge in the use of 3D printer technology and the increase in demand for anime-based toys and clothing owing to the emotional connection to their favorite series.
  • Based on genre, the action & adventure segment dominated the market in 2023 and is also expected to grow at a significant CAGR over the forecast period. This can be attributed to the exciting and beautiful animation style combined with a compelling narrative appealing to all age groups.
  • The sci-fi & fantasy genre segment is expected to grow at the fastest CAGR from 2024 to 2030. This growth can be attributed to the availability of a wide range of sci-fi & fantasy anime titles.
  • In February 2024, 33 Inc. and MyAnimeList Co., Ltd. partnered to introduce MAL33, a global marketing service that offers strategic solutions for the anime and manga industry. The partnership aims to understand fan psychology and craft effective communication strategies, addressing challenges faced by manga and anime businesses and supporting the expansion and proliferation of Japanese anime and manga culture.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Type
1.2.2. Genre
1.2.3. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. Internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.4.5.1. Data for primary interviews in Asia Pacific
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.7.3. Volume price analysis (Model 2)
1.7.4. Approach 2: Volume price analysis
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Type
2.2.2. Genre
2.3. Competitive Insights
Chapter 3. Japan Anime Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Increasing adoption of digital streaming platforms
3.2.1.2. Rising otaku culture
3.2.2. Market restraint analysis
3.2.2.1. Growing concerns over piracy
3.2.3. Market opportunity analysis
3.2.3.1. Emergence of AR, VR, and AI technologies
3.3. Japan Anime Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. Japan Anime Market: Type Estimates & Trend Analysis
4.1. Type Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Japan Anime Market by Type Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.4.1. T.V.
4.4.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.2. Movie
4.4.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.3. Video
4.4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.4. Internet Distribution
4.4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.5. Merchandising
4.4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.6. Music
4.4.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.7. Pachinko
4.4.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
4.4.8. Live Entertainment
4.4.8.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. Japan Anime Market: Genre Estimates & Trend Analysis
5.1. Genre Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Japan Anime Market by Genre Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.4.1. Action & Adventure
5.4.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.4.2. Sci-Fi & Fantasy
5.4.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.4.3. Romance & Drama
5.4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.4.4. Sports
5.4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
5.4.5. Others
5.4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Impact Analysis, By Key Market Participants
6.2. Company/Competition Categorization
6.3. Vendor Landscape
6.3.1. List of key distributors and channel partners
6.3.2. Key customers
6.4. Company Profiles
6.4.1. Pierrot Co., Ltd.
6.4.1.1. Company overview
6.4.1.2. Financial performance
6.4.1.3. Product benchmarking
6.4.1.4. Strategic initiatives
6.4.2. Production I.G, Inc.
6.4.2.1. Company overview
6.4.2.2. Financial performance
6.4.2.3. Product benchmarking
6.4.2.4. Strategic initiatives
6.4.3. Studio Ghibli, Inc.
6.4.3.1. Company overview
6.4.3.2. Financial performance
6.4.3.3. Product benchmarking
6.4.3.4. Strategic initiatives
6.4.4. Sunrise, Inc. (Bandai Namco Filmworks)
6.4.4.1. Company overview
6.4.4.2. Financial performance
6.4.4.3. Product benchmarking
6.4.4.4. Strategic initiatives
6.4.5. Toei Animation Co., Ltd.
6.4.5.1. Company overview
6.4.5.2. Financial performance
6.4.5.3. Product benchmarking
6.4.5.4. Strategic initiatives
6.4.6. Bones Inc.
6.4.6.1. Company overview
6.4.6.2. Financial performance
6.4.6.3. Product benchmarking
6.4.6.4. Strategic initiatives
6.4.7. Kyoto Animation Co., Ltd.
6.4.7.1. Company overview
6.4.7.2. Financial performance
6.4.7.3. Product benchmarking
6.4.7.4. Strategic initiatives
6.4.8. MADHOUSE, Inc.
6.4.8.1. Company overview
6.4.8.2. Financial performance
6.4.8.3. Product benchmarking
6.4.8.4. Strategic initiatives
6.4.9. Crunchyroll (Sony Pictures Entertainment Inc.)
6.4.9.1. Company overview
6.4.9.2. Financial performance
6.4.9.3. Product benchmarking
6.4.9.4. Strategic initiatives
6.4.10. Progressive Animation Works Co., Ltd. (PA Works)
6.4.10.1. Company overview
6.4.10.2. Financial performance
6.4.10.3. Product benchmarking
6.4.10.4. Strategic initiatives
6.4.11. Sentai Holdings, LLC (AMC Networks)
6.4.11.1. Company overview
6.4.11.2. Financial performance
6.4.11.3. Product benchmarking
6.4.11.4. Strategic initiatives
6.4.12. Ufotable Co., Ltd.
6.4.12.1. Company overview
6.4.12.2. Financial performance
6.4.12.3. Product benchmarking
6.4.12.4. Strategic initiatives
List of Tables
Table 1 List of abbreviations
Table 2 Japan anime market, by type, 2018 - 2030 (USD Million)
Table 3 Japan anime market, by genre, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Market Research Process
Fig. 2 Japan Anime Market Segmentation
Fig. 3 Japan Anime Technology Landscape
Fig. 4 Information Procurement
Fig. 5 Data Analysis Models
Fig. 6 Market Formulation And Validation
Fig. 7 Data Validating & Publishing
Fig. 8 Market Snapshot
Fig. 9 Segment Snapshot (1/2)
Fig. 10 Segment Snapshot (2/2)
Fig. 11 Competitive Landscape Snapshot
Fig. 12 Japan Anime Market Size And Growth Prospects (USD Million)
Fig. 13 Japan Anime Market: Industry Value Chain Analysis
Fig. 14 Japan Anime Market: Market Dynamics
Fig. 15 Japan Anime Market: PORTER's Analysis
Fig. 16 Japan Anime Market: PESTEL Analysis
Fig. 17 Japan Anime Market: Type Movement Analysis
Fig. 18 Japan Anime Market: Type Outlook And Key Takeaways
Fig. 19 T.V. Market Estimates and Forecast, 2018 - 2030
Fig. 20 Movie Estimates and Forecast, 2018 - 2030
Fig. 21 Video Estimates and Forecast, 2018 - 2030
Fig. 22 Internet Distribution Estimates and Forecast, 2018 - 2030
Fig. 23 Merchandising Estimates and Forecast, 2018 - 2030
Fig. 24 Music Estimates and Forecast, 2018 - 2030
Fig. 25 Pachinko Estimates and Forecast, 2018 - 2030
Fig. 26 Live Entertainment Estimates and Forecast, 2018 - 2030
Fig. 27 Japan Anime Market: Genre Movement Analysis
Fig. 28 Japan Anime Market: Genre Outlook and Key Takeaways
Fig. 29 Action & Adventure Market Estimates and Forecasts, 2018 - 2030
Fig. 30 Sci-Fi & Fantasy Market Estimates and Forecasts, 2018 - 2030
Fig. 31 Romance & Drama Market Estimates and Forecasts, 2018 - 2030
Fig. 32 Sports Market Estimates and Forecasts, 2018 - 2030
Fig. 33 Others Estimates and Forecast, 2018 - 2030
Fig. 34 Key Company Categorization
Fig. 35 Company Market Positioning
Fig. 36 Key Company Market Share Analysis, 2023
Fig. 37 Strategic Framework

Companies Mentioned

  • Pierrot Co., Ltd.
  • Production I.G, Inc.
  • Studio Ghibli, Inc.
  • Sunrise, Inc. (Bandai Namco Filmworks)
  • Toei Animation Co., Ltd.
  • Bones Inc.
  • Kyoto Animation Co., Ltd.
  • MADHOUSE, Inc.
  • Crunchyroll (Sony Pictures Entertainment Inc.)
  • Progressive Animation Works Co., Ltd. (PA Works)
  • Sentai Holdings, LLC (AMC Networks)
  • Ufotable Co., Ltd.

Methodology

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Table Information

Report AttributeDetails
No. of Pages80
PublishedFebruary 2024
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 12.72 Billion
Forecasted Market Value ( USD ) by 2030 $ 16.84 Billion
Compound Annual Growth Rate3.9%
Regions CoveredJapan
No. of Companies Mentioned12

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