Japan Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books), By Distribution Channel (Online, Offline), And Segment Forecasts, 2024 - 2030

The Japan anime merchandising market size is anticipated to reach USD 9.36 billion by 2030, registering a CAGR of 8.1% from 2024 to 2030. The increasing psychological stress level among young people led to a growing consumption of anime content and related merchandise collections among Japanese viewers. Animation has positively impacted young people's mental health by reducing their stress levels. Anime and manga are widely accepted forms of entertainment in Japan, enjoyed by people of all ages. The stigma surrounding anime and manga has diminished considerably, leading to more middle-aged individuals openly expressing their fandom for anime. It has resulted in a broader audience base and boosted the overall demand for anime merchandise among older demographics.

Middle-aged anime fans have diverse tastes and preferences, ranging from classic series to newer titles, contributing significantly to market's diversity and growth. Recognizing the cultural significance of anime as an art form and cultural export, the government supports efforts to preserve and conserve anime-related artifacts, artwork, and historical sites. It includes funding museums, archives, and preservation projects dedicated to preserving Japan's anime heritage for future generations. The government's perspective on anime and manga content has shifted from being viewed as mere artistic materials to being designated as cultural materials for the Japanese industry and people.

The Agency for Cultural Affairs aims to prevent manga outflow, preserve manga culture, and use it as a tourism resource to attract Japanese fans from overseas. The COVID-19 pandemic negatively impacted the market growth. The release schedules of new anime content had been disrupted, leading to delays in the production and release of anime seasons, episodes, and movies. It made it difficult for the industry to take advantage of timely promotional opportunities. Moreover, anime conventions and events had been canceled or postponed due to safety concerns, reducing overall merchandise sales and depriving fans of engagement opportunities.

Japan Anime Merchandising Market Report Highlights

• The figurine segment dominated the market and accounted for a share of 38.0% in 2023 owing to the growing popularity of anime culture
• The online distribution channel segment dominated the market and is expected to grow at the fastest CAGR of 9.5% from 2024 to 2030
• The growth of this market is driven by factors, such as strong cultural promotion by the government, intellectual property protection, industry support, tourism, international collaboration, digital distribution, and merchandise export promotion
• In November 2023, COVER Corporation announced the release of new Hololive Meet 2023 Ambassadors merchandise in an official partnership with Tokyo Otaku Mode Inc.
• The released merchandise includes stickers, badges, handwritten postcards, trading cards, phone tabs, strap sets, and acrylic stands