Success Case Study: Just Salad

"Success Case Study: Just Salad" is part of the Successes and Failures research. It focuses on a brand that is effectively improving the cultural significance of reusables in foodservice. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch.

Just Salad is a fast-casual restaurant concept most renowned for its reusable bowl, which customers can purchase for $1 and receive a free topping with every reuse. The reusable bowl program has evolved to remain relevant while staying true to its purpose.

Scope

• The appeal of more sustainable packaging solutions is apparent, but hampered by a few key obstacles.
• Concerns about the rising costs of living are impacting eating out intentions.
• Quantifiable and verifiable claims can help abate consumer skepticism of brands.

Reasons to Buy

• Use the selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.