Menstrual Health Apps Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The menstrual health apps market size has grown rapidly in recent years. It will grow from $1.65 billion in 2024 to $1.97 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The growth in the historic period can be attributed to increased awareness of menstrual health, empowerment and education, women's health movement, fertility awareness, user-centric design.

The menstrual health apps market size is expected to see rapid growth in the next few years. It will grow to $3.98 billion in 2029 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to integration with wearable devices, personalized health and wellness, global accessibility, incorporation of artificial intelligence, expanded health monitoring features. Major trends in the forecast period include advancements in mobile technology, digital health and wellness trends, menstrual health research collaborations, data privacy and security, period-related symptom tracking.

The growth of smartphone adoption is expected to drive the expansion of the menstrual health apps market. Smartphones are portable electronic devices featuring a touchscreen, an integrated operating system, and various software applications. Menstrual health apps are specifically designed for smartphones to improve the precision of tracking physical symptoms and activities related to menstrual health. These apps engage users through interactive functions, notifications, and tailored insights, boosting user engagement and promoting consistent tracking of menstrual health data. For example, according to The State of Mobile Internet Connectivity 2024 report by the GSM Association, a UK-based non-profit mobile industry organization, around 160 million people started using mobile internet in 2023, continuing the trend of 2022, and bringing the total number of smartphone internet users to nearly 4.3 billion, which accounts for 53% of the global population. The number of 4G and 5G users grew by 330 million between 2022 and 2023, now making up nearly 80% of mobile internet subscribers worldwide. Thus, the rise in smartphone adoption will significantly contribute to the growth of the menstrual health app market.

Leading companies in the menstrual health apps market are focusing on innovative solutions like offline menstrual health trackers to provide girls in Kenya with accessible and accurate information for tracking their menstrual health. An offline menstrual health tracker is a tool that enables individuals to record and predict their menstrual cycles without requiring internet connectivity, ensuring privacy and data security by storing the information locally. For example, in May 2023, the United Nations International Children's Emergency Fund (UNICEF), a US-based UN organization, launched Oky Kenya, an offline menstrual health tracker specifically designed for girls in Kenya. This innovative app offers accessible, evidence-based information about menstruation, helping to dispel myths, reduce stigma, and promote gender equality by empowering girls with the resources to track their menstrual cycles and better understand their reproductive health.

In May 2022, Apricity Fertility U.K. Limited, a UK-based provider of treatment packages for in-vitro fertilization (IVF) and intracytoplasmic sperm injection (ICSI), acquired WOOM Fertility S.L. This acquisition positions Apricity as a holistic fertility solution provider, integrating Woom's expertise in women's health and its advanced AI-based period-tracking app. The strategic move aims to enhance user engagement by combining Woom's community support and personalized tracking features, creating a more comprehensive and supportive experience for users navigating their fertility journey. WOOM Fertility S.L., based in Spain, specializes in the development of women's health, period tracking, and fertility apps.

Major companies operating in the menstrual health apps market report are Apple Inc., Google LLC, Procter And Gamble, Bayer AG, Garmin Ltd., Planned Parenthood Federation of America Inc., Fitbit Inc., Nordic Semiconductor, NURX Inc., Withings, EHE Health, Ovia Health, Natural Cycles USA Corp, Joii Limited, Flo Health Inc., HealthLynked Corp., Tempdrop Premium, Ava Science Inc., CycleBeads, Glow Inc., Symple Wellness Platform Pte. Ltd., Simple Design Ltd., Kindara Premium, Biowink GmbH, GP International LLC.

North America was the largest region in the menstrual health apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual health apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the menstrual health apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The menstrual health apps market consists of revenues earned by entities by providing services such as menstrual cycle tracking services, ovulation prediction services, fertility tracking services, and period product tracking services that help individuals gain insights into their reproductive health and improve their overall well-being. The market value includes the value of related goods sold by the service provider or included within the service offering. The menstrual health apps market also includes sales of period-tracking wearables and complementary digital health accessories that provide menstrual health management services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Menstrual health apps are digital software programs designed to assist women in tracking and managing various aspects of their menstrual cycle and overall reproductive health. These apps offer a variety of features, including pill reminders, tracking of body and mood changes, and monitoring periods and ovulation. Additionally, users can often invite their partners to share data, and the apps may provide personalized insights based on the information entered by the user. These apps aim to empower women with tools for better understanding and managing their menstrual health.

The primary types of menstrual health apps include nutrition and fitness apps, menstrual health apps, pregnancy tracking apps, menopause apps, disease management apps, and others. Nutrition and fitness apps in this context concentrate on maintaining a healthy diet and engaging in physical activities to promote overall well-being and health. These apps are available on both Android and iPhone operating system (iOS) platforms, and they are specifically designed for period cycle tracking, fertility and ovulation management, and overall menstrual health management applications.

The menstrual health apps market research report is one of a series of new reports that provides menstrual health apps market statistics, including menstrual health apps industry global market size, regional shares, competitors with a menstrual health apps market share, detailed menstrual health apps market segments, market trends and opportunities, and any further data you may need to thrive in the menstrual health apps industry. This menstrual health apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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