Menstrual Health Apps Global Market Report 2024

The menstrual health apps market size has grown rapidly in recent years. It will grow from $1.38 billion in 2023 to $1.65 billion in 2024 at a compound annual growth rate (CAGR) of 19.7%. The growth observed in the historic period in the field of menstrual health apps can be attributed to several factors, including increased awareness of menstrual health, the women's health movement, efforts towards empowerment and education, a growing focus on fertility awareness, and the adoption of user-centric design principles. These factors collectively contributed to the popularity and usage of menstrual health apps during that period.

The menstrual health apps market size is expected to see rapid growth in the next few years. It will grow to $3.33 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The anticipated growth in the forecast period in the field of menstrual health apps can be attributed to several factors, including integration with wearable devices, an emphasis on personalized health and wellness, global accessibility, incorporation of artificial intelligence for enhanced functionality, and the expansion of health monitoring features within these apps. Major trends expected in the forecast period include advancements in mobile technology, ongoing digital health and wellness trends, collaborative research efforts in menstrual health, increased focus on data privacy and security, and the tracking of period-related symptoms through these apps. These trends are likely to shape the continued evolution of menstrual health apps in the coming years.

The upward trend in smartphone adoption is anticipated to drive the expansion of the menstrual health apps market. Smartphones, characterized by touchscreen displays, built-in operating systems, and various applications, serve as the platform for menstrual health apps. These apps are specifically crafted to operate on smartphones, enhancing the precision of tracking physical symptoms and activities related to menstrual health. By leveraging interactive features, reminders, and personalized insights, menstrual health apps on smartphones aim to increase user engagement and promote consistent tracking of menstrual health data. As per data from the Pew Research Center in April 2021, smartphone ownership among US citizens reached 85%, showcasing growth from the 81% recorded in the preceding two years. Therefore, the surge in smartphone adoption is poised to steer the menstrual health app market's growth.

Prominent companies in the menstrual health apps market are incorporating advanced technologies, including artificial intelligence (AI), to elevate user experiences, deliver more precise cycle predictions, and offer personalized health insights. The integration of AI in menstrual apps entails deploying AI algorithms and machine learning capabilities to analyze user data, encompassing menstrual cycle patterns, symptoms, and other pertinent information. This facilitates the provision of more accurate predictions, personalized health recommendations, and valuable insights to users. Orchyd LLC, a US-based women's health and menstrual cycle management app developer, introduced a period-tracking app with a connected smart wallet in April 2021. This app, leveraging AI, enables users to track menstrual cycles, ovulation, and overall health, offering alerts for period product changes to avoid toxic shock and incorporating telehealth features for women's health concerns. The connected smart wallet synchronizes with the app, sending reminders for period product replacement or removal. This initiative caters to the femtech sector's needs, presenting a comprehensive solution for menstrual health management, including tracking and product management.

In May 2022, Apricity Fertility U.K. Limited, a UK-based provider of treatment packages for in-vitro fertilization (IVF) and intracytoplasmic sperm injection (ICSI), acquired WOOM Fertility S.L. This acquisition positions Apricity as a holistic fertility solution provider, integrating Woom's expertise in women's health and its advanced AI-based period-tracking app. The strategic move aims to enhance user engagement by combining Woom's community support and personalized tracking features, creating a more comprehensive and supportive experience for users navigating their fertility journey. WOOM Fertility S.L., based in Spain, specializes in the development of women's health, period tracking, and fertility apps.

Major companies operating in the menstrual health apps market report are Apple Inc., Google LLC, Procter And Gamble, Bayer AG, Garmin Ltd., Planned Parenthood Federation of America Inc., Fitbit Inc., Nordic Semiconductor, NURX Inc., Withings, EHE Health, Ovia Health, Natural Cycles USA Corp, Joii Limited, Flo Health Inc., HealthLynked Corp., Tempdrop Premium, Ava Science Inc., CycleBeads, Glow Inc., Symple Wellness Platform Pte. Ltd., Simple Design Ltd., Kindara Premium, Biowink GmbH, GP International LLC.

North America was the largest region in the menstrual health apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual health apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the menstrual health apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The menstrual health apps market consists of revenues earned by entities by providing services such as menstrual cycle tracking services, ovulation prediction services, fertility tracking services, and period product tracking services that help individuals gain insights into their reproductive health and improve their overall well-being. The market value includes the value of related goods sold by the service provider or included within the service offering. The menstrual health apps market also includes sales of period-tracking wearables and complementary digital health accessories that provide menstrual health management services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Menstrual health apps are digital software programs designed to assist women in tracking and managing various aspects of their menstrual cycle and overall reproductive health. These apps offer a variety of features, including pill reminders, tracking of body and mood changes, and monitoring periods and ovulation. Additionally, users can often invite their partners to share data, and the apps may provide personalized insights based on the information entered by the user. These apps aim to empower women with tools for better understanding and managing their menstrual health.

The primary types of menstrual health apps include nutrition and fitness apps, menstrual health apps, pregnancy tracking apps, menopause apps, disease management apps, and others. Nutrition and fitness apps in this context concentrate on maintaining a healthy diet and engaging in physical activities to promote overall well-being and health. These apps are available on both Android and iPhone operating system (iOS) platforms, and they are specifically designed for period cycle tracking, fertility and ovulation management, and overall menstrual health management applications.

The menstrual health apps market research report is one of a series of new reports that provides menstrual health apps market statistics, including menstrual health apps industry global market size, regional shares, competitors with a menstrual health apps market share, detailed menstrual health apps market segments, market trends and opportunities, and any further data you may need to thrive in the menstrual health apps industry. This menstrual health apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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