Bridal Wear Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The bridal wear market size has grown strongly in recent years. It will grow from $65.6 billion in 2024 to $69.06 billion in 2025 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to cultural traditions and customs, economic prosperity and disposable income, fashion trends and influences, social expectations and norms, rise of bridal magazines and media.

The bridal wear market size is expected to see steady growth in the next few years. It will grow to $80.82 billion in 2029 at a compound annual growth rate (CAGR) of 4%. The growth in the forecast period can be attributed to sustainability and ethical fashion movement, digitalization and e-commerce growth, customization and personalization trends, rise of destination weddings and travel trends, demand for inclusivity and diversity in bridal fashion. Major trends in the forecast period include eco-friendly and sustainable bridal collections, virtual try-on and augmented reality experiences, minimalist and simplistic wedding dress designs, gender-neutral and non-traditional bridal wear, fusion of cultural and modern elements in bridal attire.

The growing number of weddings is expected to drive the expansion of the bridal wear market in the future. A wedding is a celebration of marriage where two people are united, typically involving a variety of customs, traditions, and rituals that differ by culture, religion, and social background. The demand for bridal wear is closely linked to the increasing number of weddings, as bridal attire and accessories play a central role in the ceremony, symbolizing tradition, style, and personal expression for couples. For example, in September 2024, Bowling Green State University, a US-based public research university, reported that in 2022, more than 2 million women (2,322,727) got married, marking an increase of 269,921 from 2021, when 2,052,806 women married. As a result, the rising number of weddings is contributing to the growth of the bridal wear market.

Key players in the bridal wear market are strategically focusing on introducing innovative and environmentally sustainable bridal wear collections to drive market revenues. Environmentally conscious bridal collections, exemplified by eco-minded bridal collections, prioritize eco-friendliness, ethical manufacturing practices, and sustainability. For instance, in March 2023, David's Bridal Inc., a US-based wedding attire brand, launched REIMAGINE by DB Studio, its inaugural eco-minded bridal wear collection crafted from recycled fabrics, offering effortlessly chic designs. The REIMAGINE by DB Studio line aims to create lasting memories while minimizing environmental impact, catering to the environmentally conscious modern bride, as part of the brand's ongoing commitment to delivering new luxury to its clientele. Priced between $299 and $599, the collection features distinctive patterns reflecting current fashion trends, including striking necklines, intricate back details, versatile sleeve options, modern interpretations of classic lace, and more.

In December 2023, Allure Bridals Inc., a US-based wedding gown manufacturer and designer, completed the acquisition of Portia and Scarlett, an undisclosed transaction. This acquisition facilitates global expansion, diversification into formal wear, designer collaborations, and bolstered brand reputation, consolidating Allure Bridals' position as a prominent player in the bridal wear market. Portia and Scarlett, an Australia-based bridal wear manufacturer, offers a range of bridal and bridesmaid collections.

Major players in the bridal wear market are Louis Vuitton Malletier, Macy's Inc., Hennes & Mauritz AB, Gianni Versace Srl (Capri Holdings Limited), ASOS PLC, Giorgio Armani SpA, Express Inc., Harrods Limited, Pronovias Fashion Group, Vera Wang, Dorothy Perkins, Elie Saab France, Zuhair Murad, Alfred Angelo Inc., Justin Alexander Limited, Temperley London, Watters Designs Inc., Monique Lhuillier Inc., Oscar de la Renta, JLM Couture Inc., Betsy & Adam, Paloma Blanca, Winnie Couture Inc., Naeem Khan Ltd., Moonlight Bridal Design Inc, Sophia Tolli, Theia Couture, Yumi Katsura International Co. Ltd., and Madeline Gardner New York.

North America was the largest region in the bridal wear market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in bridal wear report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the bridal wear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bridal wear market consists of sales of products such as veils, bridal accessories, bridal shoes, bridal jewelry, bridal lingerie, silk fabrics, satin, Duchesse satin, shantung, chiffon, tulle, organza, lace, and other fabrics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Bridal attire encompasses the assortment of special garments and accessories donned by brides during their wedding ceremonies, reflecting their individuality, fashion preferences, cultural heritage, and the overarching motif of the event.

The primary categories of bridal attire include gowns and traditional ensembles. Gowns are elongated dresses commonly worn by brides on their wedding day, showcasing a diverse array of styles, materials, and patterns. These items are retailed through both physical and virtual outlets, catering to a variety of uses such as wedding gown rental services, bridal consultants, photography studios, and personal acquisitions.

The bridal wear market research report is one of a series of new reports that provides bridal wear market statistics, including bridal wear industry global market size, regional shares, competitors with a bridal wear market share, detailed bridal wear market segments, market trends and opportunities, and any further data you may need to thrive in the bridal wear industry. This bridal wear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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