Makeup Tools Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The makeup tools market size has grown rapidly in recent years. It will grow from $2.88 billion in 2024 to $3.18 billion in 2025 at a compound annual growth rate (CAGR) of 10.5%. The growth in the historic period can be attributed to social media Influence, fashion trends, influence of film and television, beauty bloggers and influencers, technological accessibility, cultural diversity.

The makeup tools market size is expected to see strong growth in the next few years. It will grow to $4.45 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to rise of male makeup markets, fashion industry trends, continued growth of online makeup sales and digital beauty platforms, subscription models, collaborations between makeup brands and social media influencers. Major trends in the forecast period include clean beauty products, multi-functional makeup products, virtual try-on technologies, traditional beauty norms, and targeting a wider audience.

The expanding beauty and cosmetics industry is expected to propel the growth of the makeup tools market going forward. The beauty and cosmetics industry is a diverse and dynamic sector that encompasses the production, marketing, and sale of products designed to enhance and beautify the appearance of individuals. The beauty and cosmetics industry is growing due to increasing consumer demand for self-care and personalized grooming. The expanding beauty and cosmetics industry is fueling innovation and demand for advanced makeup tools that revolutionize application techniques and enhance the user experience. For instance, in June 2023, according to the National Hair and Beauty Federation, a UK-based trade industry group, between March 2021 and March 2022, the number of hair and beauty businesses in the UK rose by 2,215, reaching a total of 48,425 businesses. Therefore, the expanding beauty and cosmetics industry is driving the growth of the makeup tools market.

Major companies operating in the makeup tools market are increasing their focus on developing innovative products, such as detachable makeup brushes, to gain a competitive edge. A separable makeup brush refers to a brush that can be disassembled or has interchangeable parts, allowing for easy cleaning, maintenance, or customization. For instance, in March 2023, F.S. Korea Industries Inc., a South Korea-based makeup tool manufacturer, launched a new makeup brush called GoBrush, which features detachable parts. This design allows users to assemble the three parts (fibers, ferrule, and handle) according to their preferences. They can change the fibers after use and reuse the ferrule and handle. This feature helps reduce glue consumption, facilitates recycling, and offers possibilities for customization.

In February 2022, Beiersdorf AG, a Germany-based personal-care products company, acquired Chantecaille Beaute Inc. for $590 million. This acquisition aims to enhance Beiersdorf's premium skin care segment and growth in the North American and Asian markets. Chantecaille Beaute Inc. is a US-based skincare company that provides premium skincare tools and devices.

Major companies operating in the makeup tools market are LVMH Moët Hennessy Louis Vuitton (LVMH), L'Oréal S.A., The Estée Lauder Companies Inc., Chanel Inc., Shiseido Company Limited, Avon Products Inc., KIKO S.p.A., e.l.f. Beauty Inc., Etude House, Artdeco, MAC Cosmetics, Sigma Beauty, Beauty Blender, Watsons Singapore, ZOEVA GmbH, Chikuhodo, Real Techniques, Make Up For Ever LLC, SHANY Enterprises Inc., Nanshy Limited, Bestope, Kevyn Aucoin Beauty, NARS Cosmetics.

North America was the largest region in the makeup tools market in 2024. The regions covered in the makeup tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the makeup tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The makeup tools market consists of sales of eyelash curlers, tweezers, makeup palettes, cotton swabs, and makeup mirrors. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Makeup tools encompass a diverse range of instruments and accessories designed for the application, blending, and removal of cosmetics, aiming to enhance facial features and achieve desired aesthetics. These tools are crucial for both makeup artists and individuals, offering precision, control, and efficiency in the makeup application process.

The primary types of makeup tools include makeup brushes, eyelash tools, disposable makeup tools, sponges, and other accessories. Makeup brushes are instruments featuring bristles or synthetic fibers attached to a handle, specifically crafted for the application of diverse cosmetic products to the face, eyes, and lips. These tools are suitable for use with both organic and synthetic cosmetics and are available through various distribution channels, including both offline and online platforms. Their applications span both personal and professional use.

The makeup tools market research report is one of a series of new reports that provides makeup tools market statistics, including makeup tools industry global market size, regional shares, competitors with a makeup tools market share, detailed makeup tools market segments, market trends and opportunities, and any further data you may need to thrive in the makeup tools industry. This makeup tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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