This report provides detailed consumer insights into Spanish apparel market. It centers on consumer sentiment, categories purchased, channel usage, motivations for purchasing, purchase frequency and the most popular global brands.
Spain’s inflation rate is softening, slowing to 3.8% in December 2023 from 8.3% in 2022, driving less than half of consumers to expect the economy to get worse in the next six months. In 2023, 81.4% of apparel shoppers bought items instore, while 61.1% purchased online, as consumers favoured being able to see and try on items in person before committing. 26.1% purchased secondhand apparel in the past year, however, this was driven by a desire to save money rather than to be more sustainable.
Learn about where the demand lies within the Spanish apparel market, to allow you to maximise customer acquisition
Understand consumer sentiment in the Spanish apparel market and what this means for apparel brands’ next steps
Spain’s inflation rate is softening, slowing to 3.8% in December 2023 from 8.3% in 2022, driving less than half of consumers to expect the economy to get worse in the next six months. In 2023, 81.4% of apparel shoppers bought items instore, while 61.1% purchased online, as consumers favoured being able to see and try on items in person before committing. 26.1% purchased secondhand apparel in the past year, however, this was driven by a desire to save money rather than to be more sustainable.
Scope
- 67.7% of Spanish consumers agreed that shopping online allows for much greater choice compared to physical shops, while 56.9% prefer the ease of comparing products online and 40.0% are deterred from shopping via this channel due to return fees.
- Over half of Spanish apparel shoppers expect their spending on secondhand to remain the same as last year. However, 10.0% expect their spending to increase, while 30.4% anticipate cutting back and 7.4% will not purchase it at all.
Reasons to Buy
'Identify how rising inflation is influencing how and where Spanish consumers shop'Learn about where the demand lies within the Spanish apparel market, to allow you to maximise customer acquisition
Understand consumer sentiment in the Spanish apparel market and what this means for apparel brands’ next steps
Table of Contents
- Executive Summary
- Consumer Sentiment
- Who Shops & What They Purchase
- Where People Shop
- How & Why People Shop
- Sustainability & Resale
- Sportswear
- Contact the Publisher
- Channels used to purchase apparel in the last 12 months by demographics
- What inspires consumers’ apparel purchases by demographic
- Over the next six months, how do you expect the economy to change?
- Over the next six months, how do you expect your own personal finances to change?
- When it comes to spending on retail goods and services, how will your household be behaving over the next six months compared to normal?
- How are you coping with rising prices in general?
- What consumers plan to spend more or less on over the next six months
- Consumers that plan to spend more or less in the next six months by demographic
- Consumers who purchased total apparel (clothing, footwear and accessories) in the last 12 months
- Consumers who purchased clothing in the last 12 months
- Consumers who purchased footwear in the last 12 months
- Consumers who purchased accessories in the last 12 months
- Categories purchased by clothing shoppers
- Categories purchased by footwear shoppers
- Styles purchased by apparel shoppers
- Channels used to purchase apparel in the last 12 months
- Where People Shop - Online & social media attitudes
- Global brands that consumers purchased apparel from in the last 12 months
- How frequently consumers purchase apparel
- Factors that influence apparel purchases
- What inspires consumers’ apparel purchases
- How & Why People Shop - Fashion Preferences & Attitudes
- How & Why People Shop - Fashion Preferences & Attitudes
- Sustainability & Resale - Sustainability & Ethical Concerns
- Sustainable efforts apparel shoppers have made in the last 12 months
- How apparel shoppers expect their spend on secondhand will change in the next 12 months
- Where shoppers purchased secondhand apparel from in the last 12 months
- Secondhand apparel purchase drivers
- Consumers who purchased sportswear in the last 12 months
- Categories purchased by sportswear shoppers in the last 12 months
- Sports activities consumers purchased sportswear for in the last 12 months
- How sportswear shoppers expect their sportswear spend to change in the next 12 months
- Sportswear - Attitudes & Preferences
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zara
- Primark
- Adidas
- Nike
- H&M
- Shein
- Mango
- Levi's
- C&A
- Puma
- Skechers
- Calvin Klein
- Tommy Hilfiger
- Converse
- Lacoste
