Marketing Resource Management Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The marketing resource management market size has grown rapidly in recent years. It will grow from $6.2 billion in 2024 to $7.17 billion in 2025 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to efficiency improvement, cross-team collaboration, data-driven decision-making, the desire to reduce unnecessary marketing expenses, and growing awareness of the importance of adhering to regulatory standards.

The marketing resource management market size is expected to see rapid growth in the next few years. It will grow to $12.72 billion in 2029 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to AI and automation integration, security and privacy concerns, continuous training and development, demand for scalability, and demand for real-time insights. Major trends in the forecast period include enhanced AI capabilities, blockchain for transparent marketing supply chains, advanced cross-channel attribution models, integration with virtual and augmented reality, and voice search optimization.

The growth of the marketing resource management (MRM) market is expected to be fueled by the increasing adoption of digital marketing initiatives. Digital marketing initiatives refer to online strategies designed to promote products or services, utilizing platforms such as social media, search engines, email, and websites to engage target audiences, boost brand awareness, and drive conversions. The surge in digital marketing efforts is largely due to the expanding online presence of consumers and the success of targeted advertising on digital platforms. MRM plays a key role in streamlining and optimizing digital marketing workflows, ensuring efficient resource allocation to maximize return on investment (ROI). For example, in April 2024, the Social Shepherd, a UK-based social media agency, reported that in the United States, digital ad spending grew from $28.9 billion in 2021 to $32 billion in 2022, highlighting the increase in digital marketing investments. This surge in spending, amounting to an additional $50 billion in just one year, underscores the positive impact of rising digital marketing initiatives on the growth of the MRM market.

Major companies operating in the marketing resource management market are focusing on strategic partnerships to enhance their offerings and expand market reach. These partnerships allow companies to leverage complementary technologies such as AI-driven analytics, CRM integrations, and automation features, creating a more robust ecosystem for their clients. For instance, in May 2023, Aprimo, a US-based software company and SecureCHEK AI, a US-based AI-powered software formed a partnership aimed at transforming content operations specifically within the pharmaceutical industry. This collaboration leverages Aprimo's marketing resource management capabilities alongside SecureCHEK AI's advanced artificial intelligence solutions to optimise the content lifecycle. The integrated solution allows pharmaceutical companies to automate the development and review of compliant marketing materials. By utilising AI, organisations can create, manage, and deliver content more efficiently, significantly reducing the manual effort typically required in these processes.

In September 2022, Planful Inc., a prominent US-based software company, completed the acquisition of Plannuh for an undisclosed sum. This strategic acquisition empowers Planful to furnish marketers with profound financial insights into all marketing activities, facilitating real-time adjustments to investments and fostering closer collaboration with the finance department. Plannuh, a US-based software company specializing in marketing resource management capabilities, offers marketers a centralized platform for seamless creation and management of marketing plans and budgets. This acquisition amplifies Planful's capabilities in providing comprehensive financial intelligence for marketing endeavors, enabling marketers to make informed decisions and optimize resource allocation effectively.

Major companies operating in the marketing resource management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Systems Inc., HCL Technologies Limited, Broadridge Financial Solutions, SAS Institute Inc., Teradata Corporation, Aprimo LLC, MarcomCentral, BrandMaker GmbH, Sitecore Corporation, North Plains Systems Corporation, Capital ID B.V., Allocadia Software Inc., Admation Pty. Ltd., Bynder B.V., BrandMaster AS, InMotionNow Inc., Marvia B.V., IntelligenceBank Pty. Ltd., Hive9 Solutions Inc., Optimatica Technologies LLC.

North America was the largest region in the marketing resource management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing resource management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the marketing resource management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing resource management market includes revenues earned by entities by providing services such as campaign planning and execution, budgeting, workflow automation, and integration with other systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Marketing resource management (MRM) refers to a software solution utilized by organizations to efficiently plan, budget, execute, and analyze their marketing activities. It enables better control over marketing resources, thereby enhancing efficiency and maximizing return on investment (ROI) from marketing initiatives.

The primary types of marketing resource management solutions include marketing reporting and analytics, capacity planning management, financial management, creative production management, brand and advertising management, marketing asset management, and others. Marketing reporting and analytics involve the measurement, analysis, and interpretation of marketing performance data to optimize strategies and decision-making processes. These solutions can be deployed both in the cloud and on-premises and find application across various industry verticals including media and entertainment, retail, banking, financial services, insurance, healthcare, consumer goods, automotive, manufacturing, apparel, and others.

The marketing resource management market research report is one of a series of new reports that provides marketing resource management market statistics, including marketing resource management industry global market size, regional shares, competitors with a marketing resource management market share, detailed marketing resource management market segments, market trends and opportunities, and any further data you may need to thrive in the marketing resource management industry. This marketing resource management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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