Multichannel Marketing Hubs Global Market Report 2024

The multichannel marketing hubs market size has grown rapidly in recent years. It will grow from $5.25 billion in 2023 to $5.8 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to increasing digitalization, growing demand for personalization, regulatory compliance requirements, competitive pressure, and market dynamics.

The multichannel marketing hubs market size is expected to see rapid growth in the next few years. It will grow to $8.76 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The anticipated growth in the forecast period is driven by a focus on enhancing customer experience, integrating offline and online channels, the increasing adoption of account-based marketing strategies, and a transition towards unified customer data platforms. Major trends expected in the forecast period include the orchestration of omnichannel marketing campaigns, real-time personalization of customer interactions, enhanced measures for data privacy and compliance, integration with emerging marketing channels, and the expansion of analytics for tracking and optimizing customer journeys.

The burgeoning significance of social media is poised to fuel the expansion of the multichannel marketing hub market. Social media's ascendancy is underscored by its global outreach, enabling diverse functionalities such as communication, networking, marketing, influence, customer engagement, information dissemination, and cultural expression. Multichannel social media marketing endeavors leverage this platform diversity to augment user engagement across multiple channels, fostering dialogues and cultivating relationships with potential clientele. For instance, data from DataReportal in January 2022 revealed a global social media user base of 4.62 billion individuals, marking an increase from 4.19 billion users in January 2021. Consequently, the escalating significance of social media platforms acts as a catalyst propelling the growth of the multichannel marketing hub market.

Key players in the multichannel marketing hub market are directing their efforts towards the advancement of AI and machine learning technologies, such as AI content generators, to fortify their competitive edge and enhance customer engagement. AI content generators leverage machine learning algorithms to elevate computer-generated content by reformulating existing material using human logic, thereby generating high-quality articles. For instance, in April 2023, Constant Contact Inc., a US-based advertising services company, introduced the first multichannel AI content generator tailored for small businesses and nonprofits. This groundbreaking platform empowers customers to automate copywriting for email, text, and social media campaigns. Leveraging proprietary data and AI algorithms, the platform discerns the most captivating content for small business clients, streamlining the writing process and enabling users to craft engaging messages efficiently, thereby optimizing time resources.

In October 2021, Cheetah Digital, a US-based marketing services company, completed a merger with Marigold for an undisclosed sum. This strategic amalgamation enhances and diversifies the capabilities of both Marigold and Cheetah Digital, bolstering their capacity to deliver cutting-edge email, omnichannel, personalization, and loyalty solutions. Marigold, a US-based marketing services company renowned for its multichannel digital marketing expertise, contributes invaluable assets to the consolidated entity, augmenting its market presence and enriching its service portfolio.

Major companies operating in the multichannel marketing hubs market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc, Adobe Inc, Experian plc, SAS Institute Inc, Pegasystems Inc, Catalina Marketing Corporation, Zeta Global Holdings Corp, Acquia Inc, Optimizely CMS, Selligent Marketing Cloud, AdMedia Partners Inc, Epsilon Data Management LLC, Maropost Inc, RedPoint Global Inc, Sailthru Inc, Cheetah Digital Inc, Toggl OU, Media Culture LLC, Nexcessnet LLC, Adfire Health LLC, Emma, Vuture Ltd, Ninja Promotional Marketing Inc.

North America was the largest region in the multichannel marketing hubs market in 2023. The regions covered in the multichannel marketing hubs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the multichannel marketing hubs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Multichannel marketing hubs are integrated platforms designed to streamline and optimize marketing efforts across multiple channels. These hubs centralize customer data, enabling businesses to create, manage, and analyze campaigns across various channels such as email, social media, websites, and mobile apps.

The primary products of multichannel marketing hubs include websites, mobile, email, and other related products. The mobile segment focuses on technologies and approaches aimed at engaging customers through mobile devices such as smartphones and tablets. This involves leveraging channels such as mobile apps, SMS, and push notifications to deliver personalized experiences and drive user interaction. Deployments of these solutions can be cloud-based or on-premises, catering to applications in both business-to-business (B2B) and business-to-consumer (B2C) scenarios.

The multichannel marketing hubs market research report is one of a series of new reports that provides multichannel marketing hubs market statistics, including the multichannel marketing hubs industry global market size, regional shares, competitors with multichannel marketing hubs market share, detailed multichannel marketing hubs market segments, market trends, and opportunities, and any further data you may need to thrive in the multichannel marketing hubs industry. This multichannel marketing hubs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The multichannel marketing hubs market consists of revenues earned by entities by providing services such as data integration and management, campaign management, content management, analytics and insights, and cross-channel engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The multichannel marketing hubs market also includes sales of storage devices, networking equipment, and devices for data processing and analytics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.