Romania Cards and Payments: Opportunities and Risks to 2028

The analyst's ‘Romania Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Romania's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfer, direct debits, and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The analyst's ‘Romania Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Romania's cards and payments industry, including :

• Current and forecast values for each market in the Romania's cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfer, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Romania's cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Romania's cards and payments industry.

Scope

• TRANSFOND, the owner and operator of the Automated Clearing House for interbank commercial payments, launched an instant payment system, Alias Pay, in March 2021. The service is available 24/7, 365 days a year. Both individual users and legal entities of participating banks can avail the service. Users simply send money from one bank account to another using the recipient’s mobile number. All participating banks offer the instant payment system via their mobile banking app. As of April 2024, participating banks include Banca Transilvania, Banca Comerciala Romana (BCR), CEC Bank, ING Bank, and SALT Bank.
• Digital-only banks are helping to boost financial inclusion. The UK-based fintech Revolut launched its operations in Romania in May 2018. As of January 2024, it had over 3.5 million customers in the country. Revolut Bank offers Standard, Plus, Premium, Metal, and Ultra accounts, which all include a debit card. It also offers Revolut Junior accounts for individuals aged between six and 17 years old. Additionally, in April 2024, Banca Transilvania launched the digital-only bank SALT Bank. The bank offers a Mastercard-branded multicurrency payment card.
• Online shopping events such as Black Friday and Cyber Monday are also becoming popular in Romania. According to data from MerchantPro (an ecommerce solution provider), online sales during Black Friday 2023 registered 10% growth in terms of transaction volume compared to Black Friday 2022. In terms of transaction volume, beauty products and sport goods saw the highest sales growth during Black Friday 2023, recording growth rates of 47% and 37%, respectively, according to MerchantPro.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Romania's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Romania's cards and payments industry.
• Assess the competitive dynamics in the Romania's cards and payments industry.
• Gain insights into marketing strategies used for various card types in Romania.
• Gain insights into key regulations governing the Romania's cards and payments industry.