English Language Training (ELT) Global Market Report 2024

The English language training (ELT) market size has grown strongly in recent years. It will grow from $78.73 billion in 2023 to $83.55 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to globalization and international communication, education and career opportunities, the need for effective cross-cultural communication, the surge in popularity of online English language courses, and the rise in internet penetration.

The English language training (ELT) market size is expected to see strong growth in the next few years. It will grow to $107.93 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to the growing significance of English, the rising number of students opting to study abroad, increasing globalization, the increasing use of digital platforms and tools, growing demand for a skilled workforce. Major trends in the forecast period include the adoption of technology-enhanced language learning methods, integration of artificial intelligence (AI) and machine learning, product innovation, and public and private investments in digital education infrastructure.

The anticipated rise in the importance of English is set to drive the growth of the English language training market in the future. English, a widely spoken West Germanic language understood globally, serves as either a first or second language in numerous countries. The increase in English speakers is attributed to globalization, improved access to education, and English's prominence in international business and media. Effective English communication necessitates not just knowledge of vocabulary and grammar but also the capability to express oneself clearly and confidently. Language training aids learners in honing these communication skills through exercises in speaking, listening, reading, and writing. For instance, a survey conducted by Preply, a US-based online tutoring platform, in November 2023, which analyzed over 4.3 million online searches in the top 100 most populous countries and surveyed 2,000 people, indicated significant interest in learning English in 2022. In the UAE, an average of 34,800 searches were made for the term 'learn English,' along with a remarkable 1.1 million searches for 'translate to English.' Similarly, in Malaysia, there were 23 searches for 'learn English' per 10,000 of the population, along with 801 searches per 10,000 for 'translate to English.' Hence, the growing importance of English is fueling the expansion of the English language training (ELT) market.

Leading companies in the English language training (ELT) market are developing innovative solutions, such as gamified English learning products, to capitalize on gamification principles and enhance user engagement, interactivity, and enjoyment in the learning process. A gamified English learning product is an educational platform or tool designed to teach English language skills by integrating gaming elements. For example, in March 2023, Duolingo, a US-based educational technology company, introduced Duolingo ABC to support English language learning among children in India through gamification. The unique feature of Duolingo ABC is aimed at children aged 3-8 years, enhancing their English language proficiency. This free app provides more than 700 engaging lessons covering the alphabet, phonics, and sight words in manageable segments. With nine levels available, children can learn at their own pace. The launch of Duolingo ABC expands the company's reach to young learners, particularly in markets such as India, where there is significant demand for English language learning.

In April 2022, Pearson, a UK-based education company, acquired Mondly for an undisclosed sum. This acquisition allows Pearson to broaden its offerings to include online self-study alongside its existing diagnosis, learning tools, and assessment portfolio. This integration offers a comprehensive range of options for individuals to learn and demonstrate their English proficiency. Mondly, based in Romania, specializes in English language training (ELT).

Major companies operating in the english language training (ELT) market are EF Education First, Pearson Plc, Vipkid Co, McGraw-Hill Education, Houghton Mifflin Harcourt Publishing Co., New Oriental Education & Technology Group, Duolingo, Rosetta Stone Ltd., TEFL International, Preply Inc., GEDU Global Education, Meten, Novakid Inc., Eleutian Technology Inc., New Channel International Education Group Ltd., Voxy, iTutorGroup Inc., Aeon Media Group Ltd., Inlingua International Ltd., Clear English Coach, Wall Street English, China Online Education Group, Berlitz Corp., Fluency Corp, Signum International ltd.

Asia-Pacific was the largest region in the English language learning market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the english language training (ELT) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the english language training (ELT) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

English language training (ELT) refers to the activity and industry of teaching English to speakers of other languages. It encompasses various approaches, techniques, and methods involved in teaching English to individuals who use it as a second or foreign language.

The main types of English language training (ELT) products are English for academic purposes, English as a foreign language, English for speakers of other languages, English as an additional language, English as a second language, and English for specific purposes. English for academic purposes (EAP) refers to the specialized use of the English language within an academic context. It uses different types of learning methods, such as classroom, online, and blended, for various applications, such as educational and tests, businesses, kids and teens, and adults.

The English language training (ELT) market research report is one of a series of new reports that provides English language training (ELT) market statistics, including English language training (ELT) industry global market size, regional shares, competitors with an English language training (ELT) market share, detailed English language training (ELT) market segments, market trends and opportunities, and any further data you may need to thrive in the English language training (ELT) industry. This English language training (ELT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The english language training (ELT) market includes revenues earned by entities by providing customized language training, intensive business English programs, exam preparation courses, and teacher training programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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