Athleisure Global Market Report 2024

The athleisure market size has grown strongly in recent years. It will grow from $395.44 billion in 2023 to $430.75 billion in 2024 at a compound annual growth rate (CAGR) of 8.9%. The historical growth can be attributed to several factors, including a heightened emphasis on health and fitness, the growth of e-commerce, urbanization and globalization trends, the proliferation of celebrity endorsements and influencer culture, and shifts in lifestyle preferences.

The athleisure market size is expected to see strong growth in the next few years. It will grow to $592.23 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The anticipated growth in the forecast period can be linked to several factors, such as the rising importance of sustainability and ethical practices, the increasing demand for personalized athleisure wear, the prevalence of chronic lifestyle diseases, and the expanding market presence in emerging economies. Key trends expected during this period encompass technical advancements, innovations in design and technology, the adoption of digital technologies and augmented reality, the integration of fashion and technology, and advancements in fabric technology.

The rise in sports participation is expected to drive the growth of the athleisure market in the coming years. Sports participation encompasses engaging in physical activities or games, ranging from recreational pursuits for enjoyment and fitness to competitive sports played at various levels, requiring physical exertion and skill. The surge in sports participation is attributed to increased awareness of the importance of physical activity for health and well-being, the availability of more accessible facilities and programs, and initiatives promoting inclusivity and diversity in sports. Athleisure wear is utilized in sports due to its comfort, functionality, and versatility, blurring the lines between athletic and casual clothing. For example, according to the National Federation of State High School Associations in September 2023, a total of 78.57 million participants took part in high school sports during the 2022 and 2023 academic years, marking an increase of nearly 240,000 participants and a growth rate of over 3% compared to previous years. Thus, the increasing sports participation is a driving force behind the growth of the athleisure market.

Key players in the athleisure market are focusing on developing eco-friendly or multifunctional clothing, such as bio-based elastane activewear, to offer sustainable activewear options to consumers and capitalize on market opportunities. Bio-based elastane activewear refers to athleisure garments made from sustainable materials derived from natural sources, creating clothing items that are both functional and environmentally friendly. For instance, in November 2022, PANGAIA, a UK-based lifestyle products and accessories provider, introduced Activewear 3.0, the next generation of plant-based activewear. This new range utilizes a 99.99% plant-based EVO Nylon and 30% first-of-its-kind creora, a bio-based elastane sourced from industrial corn, to create a highly sustainable offering. The activewear line includes four key styles in three colorways and is designed to blend nature with high-tech processes and sustainable chemicals to enhance textile functionality.

In October 2023, Anta Sports Products Limited, a China-based sporting goods manufacturer, acquired a majority stake in Maia Active for an undisclosed sum. This acquisition is aimed at bolstering Anta Sports' presence in the women's athleisure market segment and enhancing the group's brand portfolio, solidifying its position in the market. Maia Active is a China-based female athleisure brand specializing in stylish and functional training wear targeted at the local population.

Major companies operating in the athleisure market are Nike Inc., Adidas AG, Hennes And Mauritz AB, The Gap Inc., VF Corporation, PVH Corp., Puma SE, Lululemon Athletica Inc., HanesBrands Inc., Under Armour Inc., ChampionX, ASICS Corporation, Columbia Sportswear Company, Reebok International Limited, Vuori Inc., Sweaty Betty, Patagonia Inc., EILEEN FISHER Inc, Outdoor Voices, Outerknown, Wear Pact LLC, PANGAIA, Ten Thousand Inc., Isaora Inc, Eysom LLC.

North America was the largest region in the athleisure market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Athleisure encompasses a clothing style that blends athletic wear with casual everyday attire, prioritizing comfort, flexibility, and functionality. This style often blurs the boundaries between gym wear and streetwear, offering garments known for their stretchiness and moisture-wicking properties, suitable for both physical activities and leisure.

The primary categories of athleisure include mass-market and premium options. Mass-market products are produced in large quantities to meet general population demand, usually priced affordably or at lower costs. They include a range of items such as yoga apparel, shirts, leggings, shorts, and more, accessible to consumers through various distribution channels such as online and offline outlets, catering to men, women, and children.

The athleisure market research report is one of a series of new reports that provides athleisure market statistics, including the athleisure industry global market size, regional shares, competitors with athleisure market share, detailed athleisure market segments, market trends, and opportunities, and any further data you may need to thrive in the athleisure industry. This athleisure market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The athleisure market consists of sales of pullovers, track jackets and pants, and tank tops. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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