Generative AI in Movies Global Market Report 2024

The generative AI in movies market size has grown exponentially in recent years. It will grow from $0.26 billion in 2023 to $0.32 billion in 2024 at a compound annual growth rate (CAGR) of 24%. The growth observed in the historic period can be attributed to several factors including decreased labor costs, increased operational efficiency, enhanced creativity, improved visual effects, and the exploration of new creative avenues.

The generative AI in movies market size is expected to see exponential growth in the next few years. It will grow to $0.77 billion in 2028 at a compound annual growth rate (CAGR) of 24.1%. The anticipated growth in the forecast period can be linked to various factors, including interdisciplinary collaboration, increasing acceptance from audiences, ethical considerations, advancements in algorithms, enhanced computational power, and improved availability and quality of data. Major trends expected in the forecast period include real-time adaptation of scripts, creation of virtual actors using AI, enhancement of visual effects through AI, predictive analytics for determining box office success, AI-driven restoration and remastering of films, and the development of emotionally intelligent AI characters.

An uptick in consumer entertainment spending is anticipated to drive the expansion of the generative AI in movies market in the coming years. Consumer entertainment spending denotes the financial outlay individuals and households allocate toward entertainment activities for personal enjoyment. Generative AI tools are adept at automating repetitive tasks within the movie production pipeline, including scene generation, scriptwriting, and visual effects rendering. This automation accelerates the production timeline, enabling filmmakers to actualize their creative visions more swiftly and efficiently. For instance, data from The Numbers, a US-based company offering comprehensive movie financial analysis, reveals a surge in the US domestic market's ticket sales from 711.8 million in 2022 to 881.8 million in 2023. Concurrently, total domestic box office revenues increased from$7.42 billion in 2022 to$9.21 billion in 2023. Thus, the rise in consumer entertainment spending is fostering growth in the generative AI in movies market.

Prominent companies in the generative AI in movies market are concentrating on developing advanced products that revolutionize content creation, storytelling, and audience engagement, such as text-to-video artificial intelligence solutions. These innovations aim to enhance efficiency, foster creativity, and drive innovation in the filmmaking process. Text-to-video artificial intelligence involves AI technology that transforms textual input into video content, leveraging natural language processing and computer vision algorithms to generate dynamic visual representations based on provided text. For example, in May 2023, Runway AI, Inc., a leading US-based artificial intelligence company, unveiled Gen-1 and Gen-2 AI tools designed for video generation with distinct capabilities. Gen-1, known as video-to-video, enables users to craft new videos using existing ones by selecting a video, choosing a style reference, and previewing iterations before finalizing. Gen-2, a text-to-video service with limited availability, empowers users to generate videos in diverse styles based on provided text prompts.

In April 2023, VideoVerse, a reputable US-based video technology company, completed the acquisition of Reely.ai for an undisclosed sum. This strategic move is geared toward enhancing VideoVerse's existing capabilities and better serving its clientele in the gaming and esports sectors through AI-driven content creation and distribution. Reely.ai, a US-based AI-powered video and movie maker platform, brings valuable expertise and technology to VideoVerse's portfolio, strengthening its position in the rapidly evolving entertainment industry landscape.

Major companies operating in the generative AI in movies market are Sony Corporation, NVIDIA Corporation, Adobe Inc, Autodesk Inc, Midjourney Inc, WĒTĀ FX LIMITED, Stability AI, Hugging Face Inc., Synthesia Limited, Runway AI inc, AI21 Labs, Aleph Alpha, Deepdub Inc, DeepBrain AI inc, SoluLab Inc, Fable Studio, Inworld AI, Wonder Dynamics, Accubits Technologies Inc, Kaliber Labs Inc, Luma AI inc, OpenAI inc, ScriptBook, ElevenLabs.

North America was the largest region in the generative AI in movies market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in movies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative AI in movies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Generative AI in movies encompasses the utilization of artificial intelligence technologies, particularly generative algorithms, to enhance and automate various facets of filmmaking, including scriptwriting, visual effects, and character design. These innovations leverage machine learning to streamline and augment creative processes, shaping the future landscape of cinema.

The primary categories of generative AI in movies include content generation, visual effects, post-production and editing, budget optimization, audience engagement, and creative inspiration. Content generation involves the development of storylines, scripts, and other narrative elements with the assistance or complete generation by artificial intelligence algorithms. These solutions are implemented through cloud-based and hybrid systems and find applications across filmmaking and production, virtual reality (VR) and augmented reality (AR), marketing and promotion, and movie recommendation platforms.

The generative AI in movies market research report is one of a series of new reports that provides generative AI in movies market statistics, including generative AI in movies industry global market size, regional shares, competitors with a generative AI in movies market share, detailed generative AI in movies market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in movies industry. This generative AI in movies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative AI in movies market in movies consists of revenues earned by entities by providing services such as storyboarding, character design, scene reconstruction, visual effects enhancement, and script generation. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative AI in movies market also includes sales of audience engagement predictors, cinematic style emulators, dialogue enhancers, and plot twist generators. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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