Generative AI in Creative Industries Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The generative AI in creative industries market size has grown exponentially in recent years. It will grow from $3.08 billion in 2024 to $4.09 billion in 2025 at a compound annual growth rate (CAGR) of 32.8%. The growth in the historic period can be attributed to rise of creative coding communities, public awareness and interest, and rise of open-source frameworks.

The generative AI in creative industries market size is expected to see exponential growth in the next few years. It will grow to $12.61 billion in 2029 at a compound annual growth rate (CAGR) of 32.5%. The growth in the forecast period can be attributed to improved data efficiency and few-shot learning, ethical and inclusive AI practices, and cross-domain creative applications. Major trends in the forecast period include AI-powered content generation and automation, cross-domain creativity, Interactive and immersive experiences, and AI-driven design and innovation.

The growing adoption of AI technology is expected to drive the expansion of the generative AI market in creative industries. AI technology encompasses the field of computer science and engineering focused on creating systems and algorithms that demonstrate human-like intelligence or behaviors. This uptake of AI technology is fueled by progress in AI research, the availability of large datasets, cost reductions, and efficiency gains. In creative industries, AI is widely applied in generative AI to enhance human creativity, streamline repetitive tasks, and open new avenues for artistic innovation. For example, as of October 2024, data from the UK’s Department for Science, Innovation and Technology shows that approximately 3,000 AI companies in the UK collectively generate over £10 billion (around USD 10.81 billion) in revenue. The number of AI firms grew by 17% in 2024, with 543 new companies established, and AI revenues increased by 34% to reach £3.6 billion (USD 3.89 billion). Employment in AI also rose by 29%, adding about 14,500 new jobs. Thus, the increased adoption of AI technology is fueling growth in the generative AI market for creative industries.

Major companies are concentrating on developing advanced AI technologies like AI 3D workflows to optimize creative processes and streamline production pipelines. AI 3D workflows involve integrating AI technologies into the creation, manipulation, and optimization of 3D assets and environments. For instance, Adobe Inc., a prominent US-based software company, recently launched the integration of Firefly's generative AI capabilities with Substance 3D Sampler and Stager in March 2024. This integration aims to enhance 3D workflows for industrial designers, game developers, and VFX artists, enabling faster and more efficient creation of high-quality textures and environments. By automating iterative processes and generating multiple variations of textures, this innovative 3D design space within Adobe's Creative Cloud empowers users to navigate and design in 3D more effectively, fostering creativity and productivity.

in November 2022, Adobe Inc. solidified its position in the generative AI space by acquiring Rephrase.ai, an India-based generative AI-powered video creation platform. This strategic acquisition underscores Adobe's commitment to leveraging generative AI to enhance its video editing software, attracting new users and maintaining competitiveness in the dynamic content creation landscape. The integration of Rephrase.ai's capabilities with Adobe's existing suite of tools demonstrates the growing significance of generative AI in revolutionizing creative industries and enabling more efficient and innovative content creation processes.

Major companies operating in the generative AI in creative industries market report are Apple Inc.; Google LLC; Samsung Electronics Co. Ltd.; Microsoft Corporation; Sony Corporation; The Walt Disney Company; International Business Machines Corporation; Nvidia Corporation; Adobe Inc.; Autodesk Inc.; Unity Software Inc.; Epic Games Inc.; Wacom Co. Ltd.; Pixar Animation Studios Inc.; Moving Picture Company Inc.; Lucasfilm Ltd.; Framestore Limited; Double Negative LLC; Digital Domain Inc.; Chaos Group; Foundry Inc.; SideFX Inc.; Industrial Light And Magic; Maxon Computer Inc.

North America was the largest region in the generative AI in creative industries market in 2024. The regions covered in the generative AI in creative industries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative AI in creative industries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in creative industries market consists of sales of music composition assistance, image synthesis and manipulation, augmented reality art experiences, generative design in architecture, and character and creature generation. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Generative AI within creative sectors involves employing artificial intelligence, particularly generative models, to facilitate or even lead creative endeavors across fields like art, music, literature, design, and beyond. This technology autonomously generates content resembling human-created work by analyzing patterns and styles gleaned from existing data.

Key categories of generative AI applications in creative industries encompass text-to-image generation, image-to-image generation, music generation, video generation, 3D modeling, and animation. Text-to-image generation, for instance, entails leveraging deep learning models to produce realistic images from textual descriptions. These technologies are deployed across various platforms, both on-premise and cloud-based, catering to diverse applications spanning gaming, film and television, advertising and marketing, as well as music and sound production, among others.

The generative AI in creative industries market research report is one of a series of new reports that provides generative AI in creative industries market statistics, including generative AI in creative industries industry global market size, regional shares, competitors with a generative AI in creative industries market share, detailed generative AI in creative industries market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in creative industries industry. This generative AI in creative industries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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