Generative AI in Movies Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The generative AI in movies market size has grown exponentially in recent years. It will grow from $0.32 billion in 2024 to $0.4 billion in 2025 at a compound annual growth rate (CAGR) of 24.3%. The growth in the historic period can be attributed to decreased labor costs, increased efficiency, improved creativity, enhanced visual effects, and creative exploration.

The generative AI in movies market size is expected to see exponential growth in the next few years. It will grow to $0.95 billion in 2029 at a compound annual growth rate (CAGR) of 24%. The growth in the forecast period can be attributed to interdisciplinary influence, audience acceptance, ethical considerations, algorithmic improvements, computational power, data availability and quality. Major trends in the forecast period include real-time script adaptation, virtual actor creation, AI-enhanced visual effects, predictive analytics for box office success, AI-driven film restoration and remastering, emotionally intelligent AI characters.

An increase in consumer entertainment spending is expected to drive the growth of the generative AI market in the movie industry. Consumer entertainment spending refers to the money individuals and households allocate for entertainment activities, including movies, for personal enjoyment. Generative AI tools can automate repetitive tasks in movie production, such as scene creation, scriptwriting, and visual effects rendering. This automation accelerates the production process, enabling filmmakers to bring their creative ideas to life more efficiently. For example, in October 2024, The Numbers, a U.S.-based company providing detailed movie financial analysis, reported that the total number of tickets sold in the U.S. domestic market rose from 702 million in 2022 to 830 million in 2023. Additionally, total domestic box office revenue grew from $7.3 billion in 2022 to $8.9 billion in 2023. Therefore, the rise in consumer entertainment spending is fueling the growth of generative AI in the movie industry.

Prominent companies in the generative AI in movies market are concentrating on developing advanced products that revolutionize content creation, storytelling, and audience engagement, such as text-to-video artificial intelligence solutions. These innovations aim to enhance efficiency, foster creativity, and drive innovation in the filmmaking process. Text-to-video artificial intelligence involves AI technology that transforms textual input into video content, leveraging natural language processing and computer vision algorithms to generate dynamic visual representations based on provided text. For example, in May 2023, Runway AI, Inc., a leading US-based artificial intelligence company, unveiled Gen-1 and Gen-2 AI tools designed for video generation with distinct capabilities. Gen-1, known as video-to-video, enables users to craft new videos using existing ones by selecting a video, choosing a style reference, and previewing iterations before finalizing. Gen-2, a text-to-video service with limited availability, empowers users to generate videos in diverse styles based on provided text prompts.

In April 2023, VideoVerse, a reputable US-based video technology company, completed the acquisition of Reely.ai for an undisclosed sum. This strategic move is geared toward enhancing VideoVerse's existing capabilities and better serving its clientele in the gaming and esports sectors through AI-driven content creation and distribution. Reely.ai, a US-based AI-powered video and movie maker platform, brings valuable expertise and technology to VideoVerse's portfolio, strengthening its position in the rapidly evolving entertainment industry landscape.

Major companies operating in the generative AI in movies market report are Sony Corporation; NVIDIA Corporation; Adobe Inc; Autodesk Inc; Midjourney Inc; WĒTĀ FX LIMITED; Stability AI; Hugging Face Inc.; Synthesia Limited; Runway AI Inc; AI21 Labs; Aleph Alpha; Deepdub Inc; DeepBrain AI Inc; SoluLab Inc; Fable Studio; Inworld AI; Wonder Dynamics; Accubits Technologies Inc; Kaliber Labs Inc; Luma AI Inc; OpenAI Inc; ScriptBook; ElevenLabs.

North America was the largest region in the generative AI in movies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in movies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative AI in movies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in movies market in movies consists of revenues earned by entities by providing services such as storyboarding, character design, scene reconstruction, visual effects enhancement, and script generation. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative AI in movies market also includes sales of audience engagement predictors, cinematic style emulators, dialogue enhancers, and plot twist generators. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Generative AI in movies encompasses the utilization of artificial intelligence technologies, particularly generative algorithms, to enhance and automate various facets of filmmaking, including scriptwriting, visual effects, and character design. These innovations leverage machine learning to streamline and augment creative processes, shaping the future landscape of cinema.

The primary categories of generative AI in movies include content generation, visual effects, post-production and editing, budget optimization, audience engagement, and creative inspiration. Content generation involves the development of storylines, scripts, and other narrative elements with the assistance or complete generation by artificial intelligence algorithms. These solutions are implemented through cloud-based and hybrid systems and find applications across filmmaking and production, virtual reality (VR) and augmented reality (AR), marketing and promotion, and movie recommendation platforms.

The generative AI in movies market research report is one of a series of new reports that provides generative AI in movies market statistics, including generative AI in movies industry global market size, regional shares, competitors with a generative AI in movies market share, detailed generative AI in movies market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in movies industry. This generative AI in movies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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