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Canada Mobile Banking Emerging Features Benchmark 2024: Uncovering Consumer Preferences and Innovation Gaps at the Top 7 Financial Institutions

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    Report

  • April 2024
  • Region: Canada
  • Emarketer
  • ID: 5981965

With half of consumers in Canada using mobile banking, banks need data-driven insights to ensure they’re meeting evolving customer needs. This fourth annual study unlocks the innovative features Canadian banks must prioritize to outpace rivals.

This report will:​

  • Uncover the features that 1,392 mobile banking users in Canada value the most.​
  • Reveal how the seven largest Canadian financial institutions (FIs) by domestic assets compare in their support for emerging features.​
  • Identify what features can set banks apart and best help them retain customers.​

The report includes 3 exportable files for easy reading, analysis and sharing.