Salesforce Services Global Market Report 2024

The salesforce services market size has grown rapidly in recent years. It will grow from $11.01 billion in 2023 to $12.67 billion in 2024 at a compound annual growth rate (CAGR) of 15.1%. The growth during the historic period can be attributed to several factors, including increased demand for CRM solutions, trends in cloud adoption, initiatives for digital transformation, globalization of businesses, and the proliferation of mobile technology.

The salesforce services market size is expected to see rapid growth in the next few years. It will grow to $22.34 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to ongoing digital transformation efforts, the expanding adoption of AI and automation, a heightened focus on enhancing customer experience, growing demand for industry-specific solutions, and the emergence of subscription-based pricing models. Major trends anticipated during this period include the widespread adoption of AI-driven analytics, deeper integration with IoT devices, augmented reality applications for customer engagement, the expansion of low-code/no-code development platforms, and a stronger emphasis on sustainability and ethical practices.

The burgeoning significance of digital transformation is poised to drive the expansion of the salesforce services market in the foreseeable future. Digital transformation involves the comprehensive integration of digital technologies throughout an organization to fundamentally alter its operations and value delivery to customers. Its growing prominence stems from its ability to enhance operational efficiency, foster customer engagement, and confer competitive advantages across various industries. Within the realm of salesforce services, digital transformation streamlines sales processes, improves customer engagement, and facilitates data-driven decision-making, leading to heightened efficiency and revenue growth. For example, between April 2022 and April 2023, the UK's government digital and data profession experienced a 19% growth, indicating a response to crucial digital skills needs, with 32 civil service organizations adopting the common government digital and data pay framework, underscoring the pivotal role of digital transformation in driving the salesforce services market forward.

Key players in the salesforce services market are concentrating on the development of cutting-edge solutions, such as generative artificial intelligence (AI) technology, to optimize customer support processes and enrich user experiences. Generative AI technology, which autonomously generates content, insights, and solutions, aids sales teams in personalizing customer interactions, predicting trends, and refining strategies to enhance sales performance and engagement. For instance, Salesforce Inc. introduced Einstein 1 Field Service Edition in March 2024, a new package aimed at revolutionizing field service operations by integrating real-time insights, advanced features, and AI capabilities. This edition is designed to bolster technician productivity and operational efficiency, transforming field service appointments into revenue-generating opportunities. It facilitates easy appointment scheduling for customers and enables technicians to remotely monitor and assist through video sessions, thereby reducing the necessity for on-site visits.

In November 2023, Accenture plc bolstered its salesforce services portfolio by acquiring Incapsulate LLC, a digital transformation consulting firm based in the US, for an undisclosed sum. This strategic move enhances Accenture's ability to drive digital transformation and unlock business value for clients, particularly in the insurance and public sector industries. The acquisition of Incapsulate LLC underscores Accenture's commitment to accelerating digital transformation and reinforces its position as a leader in the salesforce services market.

Major companies operating in the salesforce services market are Microsoft Corporation, AT&T Inc., Dell Technologies Inc., Siemens AG, Deloitte Touche Tohmatsu Limited, Accenture plc, Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Tata Consultancy Services Limited, Salesforce Inc, NTT DATA Corporation, Capgemini SE, Cognizant Technology Solutions Corporation, Adobe Inc., DXC Technology (DXC), Wipro Limited, Tech Mahindra Limited, Vertiba Inc., Micro Focus International plc, Avenga LLC, Verint Systems Inc, Peeklogic LLC.

North America was the largest region in the salesforce services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the salesforce services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the salesforce services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Salesforce services comprise a suite of cloud-based tools and applications designed for customer relationship management (CRM), including features such as marketing automation and application development. These services are aimed at improving business processes and customer interactions, enabling organizations to effectively manage sales, marketing, and customer service operations within a centralized and scalable framework.

The primary types of Salesforce services include planning, management, and implementation. Salesforce services planning involves strategizing and executing the deployment and utilization of Salesforce's suite of tools and solutions to optimize business processes and enhance customer relationship management. Deployment options for these services include on-premise, cloud, and hybrid solutions, covering applications such as sales cloud, service cloud, marketing cloud, application cloud, commerce cloud, and analytics. These services cater to various industry verticals including banking, financial services and insurance (BFSI), healthcare and life sciences, media and telecom, retail and consumer packaged goods, government, manufacturing, energy and utilities, among others.

The salesforce services research report is one of a series of new reports that provides salesforce services market statistics, including the salesforce services industry's global market size, regional shares, competitors with a salesforce services market share, detailed salesforce services market segments, market trends and opportunities, and any further data you may need to thrive in the salesforce services industry. This salesforce services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The salesforce services market includes revenues earned by entities by providing services such as sales automation, lead generation, and sales analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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