Blended Learning Global Market Report 2024

The blended learning market size has grown rapidly in recent years. It will grow from $22.05 billion in 2023 to $24.83 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The increase observed in the historical period can be credited to factors such as the availability of the internet, investment in educational policies, the desire for adaptable learning methods, corporate initiatives supporting continual learning, and advancements in educational technology and research.

The blended learning market size is expected to see rapid growth in the next few years. It will grow to $40.47 billion in 2028 at a compound annual growth rate (CAGR) of 13%. The growth anticipated in the forecast period can be linked to advancements in technology, governmental initiatives and financial backing, evolving educational requirements, cost-efficient solutions, and the necessities of workforce development. Noteworthy trends expected in this period encompass greater integration into K-12 education, corporate training enhancements, progress in educational technology solutions, the emergence of microlearning, and the expansion of mobile learning opportunities.

The upward trajectory of online learning is anticipated to propel the growth of the blended learning market in the future. Online learning, an educational process conducted over the Internet, is gaining momentum due to its flexibility, accessibility, and ability to accommodate diverse learning needs and schedules. This trend supports blended learning by offering a flexible and accessible platform for delivering educational content, engaging students in interactive learning activities, and facilitating communication and collaboration between teachers and students. For example, as reported by the World Economic Forum in January 2022, Coursera witnessed over 92 million new learners registering for its online courses in 2021, a significant increase from 71 million in 2020, marking a 29.6% rise. Notably, the Asia Pacific region boasted the largest student presence on the platform, with 28 million new online learners enrolling in 68 million courses, followed by North America, Europe, and Latin America. Hence, the surge in online learning is a driving force behind the growth of the blended learning market.

Key players in the blended learning market are intensifying their efforts to develop innovative products tailored to evolving educational needs and to enrich the learning experience. Blended learning laptops, for instance, are engineered to facilitate the blended learning approach, which combines online and in-person educational methods. These laptops typically feature robust internet connectivity, high-quality video conferencing capabilities, and interactive software. For instance, in January 2022, The Hewlett-Packard Company (HP), a US-based computer hardware company, introduced the HP Fortis portfolio, specifically crafted for blended learning environments. These devices are engineered to withstand the demands of active and mobile learners, offering durability and mobility essential for seamless blended learning experiences. The portfolio encompasses various devices, including laptops and Chromebooks, catering to diverse learning needs.

In June 2021, Skillsoft, a US-based educational technology company, completed the acquisition of Pluma for $22 million. This strategic move is aimed at augmenting Skillsoft's leadership development capabilities and incorporating a new modality into its blended learning model. Pluma, a US-based digital professional development and executive-quality coaching platform, specializes in offering blended learning solutions.

Major companies operating in the blended learning market are 2U Inc., Blackboard Inc., Udemy Inc., Coursera Inc., Articulate 360, Pluralsight LLC, D2L (Desire2Learn), Skillshare, Docebo Inc., Udacity Inc., Moodle, Absorb LMS, Teachable, Thinkific, Khan Academy, FutureLearn, LearnUpon, Knewton, Schoology, iSpring Solutions, TalentLMS, LearnWorlds, LinkedIn Learning, Google Classroom, Bridge, Mindflash LMS.

North America was the largest region in the blended learning market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blended learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the blended learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Blended learning encompasses an educational strategy merging traditional in-person teaching with digital learning activities and resources online. This approach offers students a blend of classroom sessions and virtual learning opportunities, fostering a hybrid learning atmosphere that combines the advantages of both conventional and digital learning methodologies.

The primary categories of blended learning include hardware, content, systems, and solutions. Hardware pertains to the physical equipment and infrastructure necessary for facilitating blended learning setups. Various delivery methods, such as the enriched virtual model, face-to-face driver model, flex model, flipped model, online driver model, and rotation model, find application across pre-primary, primary, middle, and high school levels.

The blended learning market research report is one of a series of new reports that provides blended learning market statistics, including the blended learning industry global market size, regional shares, competitors with the blended learning market share, detailed blended learning market segments, market trends, and opportunities, and any further data you may need to thrive in the blended learning industry. These blended learning market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The blended learning market consists of revenues earned by entities by providing services such as student tracking, learning management, and professional development and training. The market value includes the value of related goods sold by the service provider or included within the service offering. The blended learning market also includes sales of computers, tablets, interactive whiteboards, projectors, and document cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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