QR Code Channel For Mobile Marketing Global Market Report 2024

A QR code channel for mobile marketing utilizes QR codes to engage and interact with customers through their mobile devices. This marketing approach capitalizes on the widespread use and convenience of smartphones to deliver content, promotions, and marketing messages directly to consumers.

The primary components of a QR code channel in mobile marketing include services and platforms. Services encompass a wide range of economic activities and offerings provided by individuals or organizations that do not involve physical goods ownership. These services cater to enterprises of different sizes, including large enterprises and small and medium enterprises (SMEs), across various sectors such as retail, e-commerce, travel, logistics, automotive, banking, financial services, insurance, telecom, information technology, and other industries.

The QR code channel for mobile marketing market research report is one of a series of new reports that provides QR code channel for mobile marketing market statistics, including QR code channel for mobile marketing industry global market size, regional shares, competitors with a QR code channel for mobile marketing market share, detailed QR code channel for mobile marketing market segments, market trends and opportunities, and any further data you may need to thrive in the QR code channel for mobile marketing industry. This QR code channel for mobile marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The QR code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $36.03 billion in 2023 to $48.18 billion in 2024 at a compound annual growth rate (CAGR) of 33.8%. Historic period growth stemmed from heightened utilization of mobile applications, the burgeoning popularity of mobile marketing, expanding digitalization, improved accessibility to internet services, and increasing conversion rates and offerings.

The QR code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $155.46 billion in 2028 at a compound annual growth rate (CAGR) of 34%. The forecasted growth can be linked to heightened awareness of QR codes, escalating demand for mobile marketing platforms, increasing interest in interactive marketing, heightened focus on safeguarding user data, and rising smartphone adoption. Major trends anticipated in the forecast period encompass technological advancements, innovations in product offerings, integration of AI, advancements in QR code security technology, evolution in cross-channel marketing strategies, and the development of QR code payment solutions.

The increasing adoption of smartphones is expected to drive the growth of the QR code channel for mobile marketing in the future. Smartphones, which integrate traditional phone features with advanced computing abilities, are becoming more widespread due to affordable devices with enhanced functionalities and improved access to high-speed internet. This trend fuels greater usage for communication, entertainment, and productivity. QR codes serve as a versatile tool for mobile marketing, enabling marketers to deliver targeted content, promotions, and transactions directly to consumers' smartphones. This enhances user engagement and boosts conversion rates. For instance, Iron Source reported in August 2022 that smartphone usage in Japan is projected to exceed 94% of the population, with 115.5 million users anticipated by 2027. Consequently, the increased smartphone usage is a key driver behind the expansion of the QR code channel in mobile marketing.

Leading companies in the QR code mobile marketing sector are concentrating on advancing their solutions, including next-generation conversational AI platforms, to maintain their market position. These platforms leverage advanced technologies to facilitate natural, human-like interactions between users and machines. For instance, Verses AI Inc., a Canada-based software company, recently integrated QR code capabilities into Verse Capture in May 2024. This feature enables customers to initiate AI-powered text conversations by scanning a QR code, facilitating lead generation and campaign performance analysis.

In December 2021, Bitly Inc., a US-based software firm, acquired Egoditor GmbH. This strategic acquisition aims to expand Bitly's service offerings and reinforce its leadership in the QR code generation market, enhancing its ability to provide comprehensive link management and marketing solutions. Egoditor GmbH is a Germany-based company that specializes in QR code marketing solutions.

Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc., Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH.

North America was the largest region in the QR code channel for mobile marketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the QR code channel for mobile marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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