This QR Code Channel for Mobile Marketing market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.
The QR code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $48.18 billion in 2024 to $64.71 billion in 2025 at a compound annual growth rate (CAGR) of 34.3%. The growth in the historic period can be attributed to increased use of mobile applications, increased popularity of mobile marketing, increasing digitalization and accessibility of internet services, and increasing conversion rates and offerings.
The QR code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $207.99 billion in 2029 at a compound annual growth rate (CAGR) of 33.9%. The growth in the forecast period can be attributed to rising awareness of QR codes, rising demand for mobile marketing platforms, growing demand for interactive marketing, growing need to safeguard user data, and increasing adoption of smartphones. Major trends in the forecast period include technological advancements, product innovations, developing AI integration, innovation in design, technology-driven QR code security, innovation in cross-channel marketing, and developing QR code payment solutions.
The increasing adoption of smartphones is expected to drive the growth of the QR code channel for mobile marketing in the future. Smartphones, which integrate traditional phone features with advanced computing abilities, are becoming more widespread due to affordable devices with enhanced functionalities and improved access to high-speed internet. This trend fuels greater usage for communication, entertainment, and productivity. QR codes serve as a versatile tool for mobile marketing, enabling marketers to deliver targeted content, promotions, and transactions directly to consumers' smartphones. This enhances user engagement and boosts conversion rates. For instance, Iron Source reported in August 2022 that smartphone usage in Japan is projected to exceed 94% of the population, with 115.5 million users anticipated by 2027. Consequently, the increased smartphone usage is a key driver behind the expansion of the QR code channel in mobile marketing.
Leading companies in the QR code mobile marketing sector are concentrating on advancing their solutions, including next-generation conversational AI platforms, to maintain their market position. These platforms leverage advanced technologies to facilitate natural, human-like interactions between users and machines. For instance, Verses AI Inc., a Canada-based software company, recently integrated QR code capabilities into Verse Capture in May 2024. This feature enables customers to initiate AI-powered text conversations by scanning a QR code, facilitating lead generation and campaign performance analysis.
In July 2024, Amazon Pay India, a financial services company based in India that specializes in providing QR code solutions for mobile marketing, formed a partnership with the Delhi Metro Rail Corporation (DMRC). This collaboration aims to enhance the commuting experience in Delhi by introducing QR-based ticketing for metro travel. Through this initiative, Amazon Pay and DMRC offer a smooth, contactless, and digital alternative to traditional physical tokens, making the process more convenient and reducing wait times for passengers. DMRC operates the metro system in Delhi, India.
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc., Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH.
North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the QR code channel for mobile marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
A QR code channel for mobile marketing utilizes QR codes to engage and interact with customers through their mobile devices. This marketing approach capitalizes on the widespread use and convenience of smartphones to deliver content, promotions, and marketing messages directly to consumers.
The primary components of a QR code channel in mobile marketing include services and platforms. Services encompass a wide range of economic activities and offerings provided by individuals or organizations that do not involve physical goods ownership. These services cater to enterprises of different sizes, including large enterprises and small and medium enterprises (SMEs), across various sectors such as retail, e-commerce, travel, logistics, automotive, banking, financial services, insurance, telecom, information technology, and other industries.
The QR code channel for mobile marketing market research report is one of a series of new reports that provides QR code channel for mobile marketing market statistics, including QR code channel for mobile marketing industry global market size, regional shares, competitors with a QR code channel for mobile marketing market share, detailed QR code channel for mobile marketing market segments, market trends and opportunities, and any further data you may need to thrive in the QR code channel for mobile marketing industry. This QR code channel for mobile marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The QR code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $48.18 billion in 2024 to $64.71 billion in 2025 at a compound annual growth rate (CAGR) of 34.3%. The growth in the historic period can be attributed to increased use of mobile applications, increased popularity of mobile marketing, increasing digitalization and accessibility of internet services, and increasing conversion rates and offerings.
The QR code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $207.99 billion in 2029 at a compound annual growth rate (CAGR) of 33.9%. The growth in the forecast period can be attributed to rising awareness of QR codes, rising demand for mobile marketing platforms, growing demand for interactive marketing, growing need to safeguard user data, and increasing adoption of smartphones. Major trends in the forecast period include technological advancements, product innovations, developing AI integration, innovation in design, technology-driven QR code security, innovation in cross-channel marketing, and developing QR code payment solutions.
The increasing adoption of smartphones is expected to drive the growth of the QR code channel for mobile marketing in the future. Smartphones, which integrate traditional phone features with advanced computing abilities, are becoming more widespread due to affordable devices with enhanced functionalities and improved access to high-speed internet. This trend fuels greater usage for communication, entertainment, and productivity. QR codes serve as a versatile tool for mobile marketing, enabling marketers to deliver targeted content, promotions, and transactions directly to consumers' smartphones. This enhances user engagement and boosts conversion rates. For instance, Iron Source reported in August 2022 that smartphone usage in Japan is projected to exceed 94% of the population, with 115.5 million users anticipated by 2027. Consequently, the increased smartphone usage is a key driver behind the expansion of the QR code channel in mobile marketing.
Leading companies in the QR code mobile marketing sector are concentrating on advancing their solutions, including next-generation conversational AI platforms, to maintain their market position. These platforms leverage advanced technologies to facilitate natural, human-like interactions between users and machines. For instance, Verses AI Inc., a Canada-based software company, recently integrated QR code capabilities into Verse Capture in May 2024. This feature enables customers to initiate AI-powered text conversations by scanning a QR code, facilitating lead generation and campaign performance analysis.
In July 2024, Amazon Pay India, a financial services company based in India that specializes in providing QR code solutions for mobile marketing, formed a partnership with the Delhi Metro Rail Corporation (DMRC). This collaboration aims to enhance the commuting experience in Delhi by introducing QR-based ticketing for metro travel. Through this initiative, Amazon Pay and DMRC offer a smooth, contactless, and digital alternative to traditional physical tokens, making the process more convenient and reducing wait times for passengers. DMRC operates the metro system in Delhi, India.
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc., Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH.
North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the QR code channel for mobile marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
A QR code channel for mobile marketing utilizes QR codes to engage and interact with customers through their mobile devices. This marketing approach capitalizes on the widespread use and convenience of smartphones to deliver content, promotions, and marketing messages directly to consumers.
The primary components of a QR code channel in mobile marketing include services and platforms. Services encompass a wide range of economic activities and offerings provided by individuals or organizations that do not involve physical goods ownership. These services cater to enterprises of different sizes, including large enterprises and small and medium enterprises (SMEs), across various sectors such as retail, e-commerce, travel, logistics, automotive, banking, financial services, insurance, telecom, information technology, and other industries.
The QR code channel for mobile marketing market research report is one of a series of new reports that provides QR code channel for mobile marketing market statistics, including QR code channel for mobile marketing industry global market size, regional shares, competitors with a QR code channel for mobile marketing market share, detailed QR code channel for mobile marketing market segments, market trends and opportunities, and any further data you may need to thrive in the QR code channel for mobile marketing industry. This QR code channel for mobile marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. QR Code Channel for Mobile Marketing Market Characteristics3. QR Code Channel for Mobile Marketing Market Trends and Strategies4. QR Code Channel for Mobile Marketing Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global QR Code Channel for Mobile Marketing Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the QR Code Channel for Mobile Marketing Market34. Recent Developments in the QR Code Channel for Mobile Marketing Market
5. Global QR Code Channel for Mobile Marketing Growth Analysis and Strategic Analysis Framework
6. QR Code Channel for Mobile Marketing Market Segmentation
7. QR Code Channel for Mobile Marketing Market Regional and Country Analysis
8. Asia-Pacific QR Code Channel for Mobile Marketing Market
9. China QR Code Channel for Mobile Marketing Market
10. India QR Code Channel for Mobile Marketing Market
11. Japan QR Code Channel for Mobile Marketing Market
12. Australia QR Code Channel for Mobile Marketing Market
13. Indonesia QR Code Channel for Mobile Marketing Market
14. South Korea QR Code Channel for Mobile Marketing Market
15. Western Europe QR Code Channel for Mobile Marketing Market
16. UK QR Code Channel for Mobile Marketing Market
17. Germany QR Code Channel for Mobile Marketing Market
18. France QR Code Channel for Mobile Marketing Market
19. Italy QR Code Channel for Mobile Marketing Market
20. Spain QR Code Channel for Mobile Marketing Market
21. Eastern Europe QR Code Channel for Mobile Marketing Market
22. Russia QR Code Channel for Mobile Marketing Market
23. North America QR Code Channel for Mobile Marketing Market
24. USA QR Code Channel for Mobile Marketing Market
25. Canada QR Code Channel for Mobile Marketing Market
26. South America QR Code Channel for Mobile Marketing Market
27. Brazil QR Code Channel for Mobile Marketing Market
28. Middle East QR Code Channel for Mobile Marketing Market
29. Africa QR Code Channel for Mobile Marketing Market
30. QR Code Channel for Mobile Marketing Market Competitive Landscape and Company Profiles
31. QR Code Channel for Mobile Marketing Market Other Major and Innovative Companies
35. QR Code Channel for Mobile Marketing Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
QR Code Channel for Mobile Marketing Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on qr code channel for mobile marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for qr code channel for mobile marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The qr code channel for mobile marketing market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Component: Services; Platform2) By Enterprise Size: Large Enterprises; Small and Medium Enterprises
3) By Vertical: Retail and E-Commerce; Travel and Logistics; Automotive; Banking, Financial Services and Insurance; Telecom and Information Technology; Other Verticals
Subsegments:
1) By Services: QR Code Generation Services; QR Code Scanning Services; Analytics and Reporting Services; Campaign Management Services; QR Code Customization Services2) By Platform: Cloud-Based Platforms; on-Premise Platforms; QR Code Management Platforms; Mobile Marketing Automation Platforms
Key Companies Mentioned: Amazon.com Inc.; Apple Inc.; Google LLC; Samsung Electronics Co. Ltd.; Verizon Communications Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies featured in this QR Code Channel for Mobile Marketing market report include:- Amazon.com Inc.
- Apple Inc.
- Google LLC
- Samsung Electronics Co. Ltd.
- Verizon Communications Inc.
- AT&T Inc.
- Dell Technologies Inc.
- LG Electronics Inc.
- Intel Corporation
- Hewlett Packard Inc
- Vodafone Group Plc
- Cisco Systems Inc.
- Qualcomm Incorporated
- Oracle Corporation
- Systems Applications and Products in Data Processing
- SAP SE
- Salesforce.com Inc.
- Etsy Inc.
- Marketo Inc.
- Iterable Inc.
- Barcodes Inc.
- Vibes Media LLC
- TEC-IT Datenverarbeitung GmbH
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | April 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 64.71 Billion |
Forecasted Market Value ( USD | $ 207.99 Billion |
Compound Annual Growth Rate | 33.9% |
Regions Covered | Global |
No. of Companies Mentioned | 24 |