The Asia Pacific Beard Trimmer Market would witness market growth of 9.0% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 58.60 million units, showcasing a growth of 21.1% (2020-2023).
Beard trimmer sales through hypermarkets and supermarkets are experiencing significant growth as these retail channels provide convenience and accessibility for consumers. These large retail outlets offer a wide range of grooming products, including beard trimmers, allowing customers to compare various brands and models in one location. Thus, Chinese hypermarkets registered a volume of 7.68 million units in 2023.
The China market dominated the Asia Pacific Beard Trimmer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.15 billion by 2031. The Japan market is registering a CAGR of 8.5% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 9.8% during (2024 - 2031).
The adoption of trimmers has grown significantly in recent years, driven by evolving consumer behaviors and preferences in the grooming industry. This section explores the factors influencing the adoption of trimmers and the prevailing consumer behaviors shaping market trends. There has been a cultural shift towards increased male grooming awareness globally. Men are now more conscious about their appearance and grooming routines, viewing well-maintained facial hair as a part of personal grooming and style.
Beard trimmers offer users greater control and precision compared to traditional manual razors. With adjustable settings and various attachments, users can easily customize their grooming experience to achieve specific beard lengths and styles. In today's fast-paced lifestyle, convenience and time efficiency are crucial in grooming choices. These trimmers allow quick touch-ups and maintenance without shaving cream or water, making them a preferred choice for busy individuals.
The growth of e-commerce platforms such as Alibaba's Tmall, JD.com, and others has made these trimmers accessible to consumers across China. Online shopping offers convenience, extensive product choices, and competitive pricing, encouraging consumers to purchase grooming appliances like these trimmers from the comfort of their homes. When purchasing, Chinese consumers are increasingly influenced by digital platforms, social media, and online reviews. Influencers and online celebrities often endorse grooming products, including these trimmers, which drive consumer interest and boost sales through online channels. According to the Shanghai Municipal People's Government, in the January-June period (2023), online retail sales nationwide hit 7.16 trillion yuan (US$1 trillion), up 13.1 percent yearly. In the first half of the year, online retail sales in rural China increased 12.5% annually, 3.7 percentage points quicker than in the initial quarter. E-commerce platforms offer a wide range of these trimmer brands, models, and accessories, catering to diverse consumer preferences and grooming needs. Consumers can access international brands and domestic options, enhancing product variety and choice. Hence, the growing e-commerce industry and rising men's grooming industry in the region are driving the growth of the market.
Based on Product Type, the market is segmented into Cordless, and Corded. Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Online Store, Specialty Store, and Other Stores. Based on End User, the market is segmented into Personal, and Commercial. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
Beard trimmer sales through hypermarkets and supermarkets are experiencing significant growth as these retail channels provide convenience and accessibility for consumers. These large retail outlets offer a wide range of grooming products, including beard trimmers, allowing customers to compare various brands and models in one location. Thus, Chinese hypermarkets registered a volume of 7.68 million units in 2023.
The China market dominated the Asia Pacific Beard Trimmer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.15 billion by 2031. The Japan market is registering a CAGR of 8.5% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 9.8% during (2024 - 2031).
The adoption of trimmers has grown significantly in recent years, driven by evolving consumer behaviors and preferences in the grooming industry. This section explores the factors influencing the adoption of trimmers and the prevailing consumer behaviors shaping market trends. There has been a cultural shift towards increased male grooming awareness globally. Men are now more conscious about their appearance and grooming routines, viewing well-maintained facial hair as a part of personal grooming and style.
Beard trimmers offer users greater control and precision compared to traditional manual razors. With adjustable settings and various attachments, users can easily customize their grooming experience to achieve specific beard lengths and styles. In today's fast-paced lifestyle, convenience and time efficiency are crucial in grooming choices. These trimmers allow quick touch-ups and maintenance without shaving cream or water, making them a preferred choice for busy individuals.
The growth of e-commerce platforms such as Alibaba's Tmall, JD.com, and others has made these trimmers accessible to consumers across China. Online shopping offers convenience, extensive product choices, and competitive pricing, encouraging consumers to purchase grooming appliances like these trimmers from the comfort of their homes. When purchasing, Chinese consumers are increasingly influenced by digital platforms, social media, and online reviews. Influencers and online celebrities often endorse grooming products, including these trimmers, which drive consumer interest and boost sales through online channels. According to the Shanghai Municipal People's Government, in the January-June period (2023), online retail sales nationwide hit 7.16 trillion yuan (US$1 trillion), up 13.1 percent yearly. In the first half of the year, online retail sales in rural China increased 12.5% annually, 3.7 percentage points quicker than in the initial quarter. E-commerce platforms offer a wide range of these trimmer brands, models, and accessories, catering to diverse consumer preferences and grooming needs. Consumers can access international brands and domestic options, enhancing product variety and choice. Hence, the growing e-commerce industry and rising men's grooming industry in the region are driving the growth of the market.
Based on Product Type, the market is segmented into Cordless, and Corded. Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Online Store, Specialty Store, and Other Stores. Based on End User, the market is segmented into Personal, and Commercial. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Syska LED Lights Private Limited
- The Procter & Gamble Company
- Wahl Clipper Corporation
- Panasonic Holdings Corporation
- Spectrum Brands Holdings, Inc.
- Koninklijke Philips N.V.
- Havells India Ltd.
- Conair LLC (American Securities LLC)
- Brio Product Group
- Andis Company, Inc.
Market Report Segmentation
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)- Cordless
- Corded
- Hypermarket & Supermarket
- Online Store
- Specialty Store
- Other Stores
- Personal
- Commercial
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Beard Trimmer Market by Product Type
Chapter 5. Asia Pacific Beard Trimmer Market by Distribution Channel
Chapter 6. Asia Pacific Beard Trimmer Market by End User
Chapter 7. Asia Pacific Beard Trimmer Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Syska LED Lights Private Limited
- The Procter & Gamble Company
- Wahl Clipper Corporation
- Panasonic Holdings Corporation
- Spectrum Brands Holdings, Inc.
- Koninklijke Philips N.V.
- Havells India Ltd.
- Conair LLC (American Securities LLC)
- Brio Product Group
- Andis Company, Inc.
Methodology
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