Glitter Powder for Cosmetic Market Report: Trends, Forecast and Competitive Analysis to 2030

The global glitter powder for the cosmetic market is expected to grow with a CAGR of 6.8% from 2024 to 2030. The major drivers for this market are the growth of the beauty and personal care industry worldwide, rising disposable income, and increasing consumer demand for cosmetic products with enhanced visual appeal and glamour.

The future of the global glitter powder for the cosmetic market looks promising with opportunities in the eyeshadow, lipgloss, nail polish, and contouring & highlighting powder markets.

• Within the type category, polyester plain glitter powder is expected to witness the highest growth over the forecast period.
• Within the application category, eyeshadow is expected to witness the highest growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Glitter Powder for Cosmetic Market

• Vegan and Cruelty-Free Formulations: Due to consistent demand, the beauty sector is moving toward cruelty-free and vegan glitter powders. These products do not contain ingredients derived from animals, and most manufacturers ensure non-animal testing on their products. This trend is particularly pronounced in the U.S. and Europe, where the demand for ethical beauty products is dominant. Cruelty-free tendencies are compelling firms to creatively utilize alternatives to traditional glitter, such as plant-sourced and synthesized products, further enhancing safety for consumers.
• Distinctive Textures and Effects: Overall, consumers demand unique and dynamic glitter effects, prompting manufacturers to work on various textures. From holographic or iridescent options to coarse glitters and different grain qualities, innovations in texture have become a key trend. This, in turn, enables consumers to make better choices regarding the creativity and individuality of their makeup. Additionally, brands are exploring glitter powders with multiple angles and colors that change with light. These innovations indicate that products with broader usability are entering the market, aimed at creating more cosmetic-related engineering, especially for special occasions and hyper-beauty trends.
• Clean Beauty and Transparency of Ingredients: The clean beauty trend is changing the formulation of glitter powders. Consumers want to know the ingredients in every beauty product, including glitter powders. Clean beauty products do not contain harmful chemicals, synthetic abrasives, or dyes. Recently, many brands have adopted policies for complete disclosure of components used, allowing their glitters to be safely applied by women with allergy-prone skin. Consequently, the use of glitter is expanding as these products become safer and cleaner, attracting health-conscious consumers.
• Customization and Personalization: Customization and personalization are recent developments in the glitter powder industry, as consumers seek these options. Some companies offer glitter in customer-selected colors or packaging. This trend supports consumers' inclination toward products that best satisfy their preferences in cosmetics. Customizable glitter powders are especially popular among younger shoppers in America and in growing markets in China that embrace individualism.
• Sustainable and Biodegradable Glitter: Due to the excessive use of plastic, the popularity of eco-friendly cosmetic glitter powders is increasing. More companies are creating biodegradable glitter made from materials like cellulose, which is soluble in nature. This trend aligns with the broader movement toward “beauty without harmful ingredients.” The shift in consumer preference towards eco-friendly products necessitates manufacturers’ transitions from traditional plastic-based products to environmentally friendly glitters that do not contain toxic chemicals.

The cosmetic glitter powder market is being influenced by factors such as sustainability, clean beauty, and the adoption of digital technologies. By utilizing eco-friendly and biodegradable glitter, cruelty-free ingredients, and creative styles, the market is evolving to meet current consumer needs. Trends like customization and personalization enable increased consumption of beauty products that are not only unique but also personal to each client. Manufacturers focused on green practices, natural ingredients, and product innovations are well-positioned in the market.

Recent Developments in the Glitter Powder for Cosmetic Market

• Transition to Eco-Friendly Glitter: The dominant trend in today’s glitter powder industry is for as many brands as possible to embrace sustainability and eco-friendliness. This type of glitter is made from natural cellulose and is biodegradable. Eco-friendly glitter powders do not pose a pollution threat from microplastics, which is common with traditional plastic-based glitters. With increased legislation around environmental sustainability, manufacturers are seeking alternatives to comply with set standards while adopting green marketing strategies. This shift creates new opportunities for product innovation and supply chain improvements in the glitter powder market.
• Emphasis on Non-Toxic Products: Some brands have begun producing glitters that contain only clean, safe, non-toxic, and skin-friendly powders due to the demand for clean beauty products. This process involves removing harmful substances like heavy metals, synthetic dyes, and parabens. Non-toxic glitter powders are produced using safe ingredients or synthetic alternatives, ensuring they are suitable for all skin types, including sensitive skin. With heightened consumer awareness regarding product ingredients, this trend has become crucial for companies aiming to build credibility and remain relevant in the market.
• Breakthroughs in Glitter Textures and Finishes: The glitter powder redesign and development have led to innovations in new forms and styles. Manufacturers now offer glitter powders with specific effects, such as holographic, iridescent, and multi-chrome finishes, where colors change based on lighting and angles. These advancements align with the rising demand for improved cosmetics in the industry. Additionally, there is a trend toward providing glitter in various particle sizes, from fine to chunky, thus offering consumers a variety of options for their makeup needs.
• Growth of Cruelty-Free and Vegan Glitter Products: In the glitter powder industry, cruelty-free and vegan formulations have proven to be vital marketing tools. An increasing number of brands ensure their products undergo no animal testing and do not contain any animal-sourced components. This change mirrors trends in the broader beauty industry, where consumers have become more ethically conscious and transparent in their purchasing habits. The popularity of vegan and cruelty-free cosmetics is rising, making companies that adopt these ethical practices more competitive in the beauty market.
• Development of Customizable Glitter Products: The personalization of glitter powder is an emerging trend, with some companies offering personalized glitter options. Consumers can currently mix colors to create their desired blends or order glitter products in various colors and packaging. These consumers seek something unique and satisfying. This trend also benefits companies, as customizable glitter products enable them to target specific markets with tailored consumer needs. As beauty products become more customizable, it appears this trend will continue, boosting the use of glitter powders with personalized features.

The latest trends toward glitter powders in cosmetics have propelled the industry toward greener, fairer, and more individualized solutions. Manufacturers are addressing unmet consumer needs for clean beauty and imaginative approaches by using biodegradable materials, safe ingredients, and unique coatings. While the world of glamour and beauty will always include glitter, the potential use of glitter powders in customization, transparency, and ethical consumption will drive the continued evolution of cosmetic products in the industry.

Strategic Growth Opportunities for Glitter Powder for Cosmetic Market

• Expansion into Sustainable Beauty: The growth in demand for eco-friendly beauty products illustrates a clear avenue for market expansion for glitter powder brands inclined toward safe cosmetics. There is increasing demand for green beauty products, including non-toxic glitter powders made from natural ingredients. With stricter environmental policies in effect and consumers becoming more eco-conscious, glitter brands that embrace sustainability are likely to seize significant market opportunities, particularly in regions like Europe and North America that prioritize sustainability.
• Targeting Emerging Markets: Rising disposable incomes in emerging economies like India and Southeast Asia present substantial growth potential for the glitter powder industry. Companies can offer affordable glitter powders that meet market demands for sparkling ingredients. Products can also be adapted to reflect specific cultural traits and trends in these markets. For instance, brands that support self-expression and individuality can enhance market penetration in these countries.
• Harnessing Digital and E-Commerce as Strategic Approaches: The development of online shopping and social media platforms presents significant growth opportunities for glitter powder brands. Social media enhances visibility for companies and their products, expanding their market base. It also allows companies to communicate directly with consumers, gaining insights into buying behavior, which is valuable for understanding market trends. E-commerce facilitates global marketing, helping brands penetrate foreign markets, particularly in North America and Europe.
• Capitalizing on the Clean Beauty Trend: The essay highlights the clean and ethical beauty movement as an emerging focus in the market. As consumers become increasingly aware of product ingredients, there is significant room for growth among glitter powder manufacturers that promote safe, non-toxic, and natural ingredients. Clean beauty products are already making inroads into developed nations like the U.S. and Europe, so brands that employ ethical practices, cruelty-free policies, and safe glitter ingredients are well-positioned to meet demand. Trust and consumer loyalty can be built through clean beauty certifications and transparency regarding ingredients.

Strategic opportunities in the glitter powder market for cosmetics are centered on sustainability, customization, and digitalization. With increasing consumer trends toward clean, safe, and tailored beauty products, organizations that champion these values will be well-positioned in the market. In today’s global economy, leveraging digital technology and targeting developing markets will be crucial for increasing the market share and presence of glitter powder products. These opportunities are shaping the future of glitter in cosmetics by providing new facilities and stimulating consumer interest.

Glitter Powder for Cosmetic Market Driver and Challenges

The glitter powder for cosmetics market is driven by several technological, economic, and regulatory factors. Key drivers include increasing consumer demand for green, sustainable products, new product development and packaging approaches, and the acceptance of clean beauty trends. However, the market also faces challenges, such as the high cost of sustainable materials, regulatory hurdles, and ever-changing consumer preferences. Identifying these drivers and challenges is essential for businesses navigating the evolving glitter powder market.

The factors driving the glitter powder for the cosmetics market include:

• Growing Need for Eco-Friendly Inputs: An important driver of growth in the glitter powder market is the rising consumer demand for sustainable beauty products. There is a changing attitude among consumers regarding the use of plastics in traditional glitter, resulting in a shift toward biodegradable plant-based options. This behavior is driving creativity and competition among manufacturers in glitter powder production. Brands that adopt sustainably sourced ingredients and packaging will effectively reach clientele, particularly in regions like Europe and North America where conservation is a priority.
• Substantiation Program on Required Basis: The clean beauty movement is another key factor influencing the glitter powder market. Customers seek cosmetics and personal care products that do not contain harmful chemicals, synthetic colors, or toxins. This has led to an increase in the number of consumers searching for glitter powders made from safe, non-toxic materials. Companies that offer clean and economical glitter options are identifying new market opportunities. As more regulatory agencies impose restrictions on safety standards, clean beauty will continue to influence the glitter powder market.
• Improving Glitter Powder Technology: The glitter powder industry is becoming increasingly competitive as technology advances improve product offerings. Innovations include the development of glitter powders with multiple dimensions and shades, including holographic and iridescent finishes. These advancements benefit consumers and help brands differentiate themselves in the market. There is also a notable shift toward creating biodegradable glitter particles that are safe for human skin, further propelling industry growth. These technological advancements enable brands to adapt to changing consumer needs and preferences.

Challenges in the glitter powder for cosmetics market include:

• Stringent Regulatory Standards: While regulatory standards are essential for ensuring product safety, they can also pose barriers for glitter powder manufacturers. New protective regulations are emerging in regions like the EU and the U.S., imposing tighter restrictions on cosmetic compositions, labeling, and environmental impact. Compliance with these regulations is obligatory for manufacturers, often increasing costs and complicating production processes.
• High Production Costs of Eco-Friendly Ingredients: As the demand for sustainable and biodegradable glitter powders increases, so do production costs. Although there is a trend toward using environmentally friendly plant-based polymers and natural mica, these materials can be significantly more expensive than traditional synthetic options. This scenario presents a challenge for brands aiming to keep prices affordable while meeting the growing demand for clean and sustainable products. Maintaining cost-effectiveness while ensuring high-quality standards is a significant challenge for manufacturers in a price-sensitive market.

The glitter powder market is driven by factors such as the increasing demand for sustainability, clean beauty, and innovation, but it also faces constraints such as regulatory concerns and the high cost of sourcing eco-friendly raw materials. Companies that incorporate innovation, ingredient transparency, and sustainability will likely thrive. This approach will help them mitigate risks associated with evolving consumer expectations regarding eco-friendly products.

List of Glitter Powder Companies for Cosmetic Market

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies glitter powder companies for cosmetic market cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the glitter powder companies for cosmetic market profiled in this report include:

• Sigmund Lindner
• Kingch
• Lrisy
• Shankar Dyes & Chemicals
• Percolour Polymer
• Midas
• Holong Aluminium Glitter
• Glitron Products
• Mirotec Corporation
• Weii

Glitter Powder for Cosmetic by Segment

The study includes a forecast for the global glitter powder for cosmetic by type, application, and region.

Type [Analysis by Value from 2018 to 2030]:

• Aluminum Glitter Powder
• Polyester Plain Glitter Powder
• Iridescent Glitter Powder
• Others

Application [Analysis by Value from 2018 to 2030]:

• Eyeshadow
• Lipgloss
• Nail Polish
• Contouring & Highlighting Powder
• Others

Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Glitter Powder for Cosmetic Market

The glitter powder for the cosmetics industry is witnessing significant shifts as consumers increasingly seek innovative, eco-friendly products. This clean beauty trend is notably influencing glitter powder manufacturers in the United States, China, Germany, India, and Japan. Each of these regions is making strides in developing biodegradable glitter, cruelty-free formulations, and utilizing advanced technologies to create unique forms and colors. The following sections explore key developments, growth potential, and influential factors in these markets.

• United States: The U.S. cosmetic glitter powder industry is advancing towards sustainability and safety, driven by growing consumer awareness of the environmental impact of plastic-based glitter. Many U.S. companies are now adopting water-soluble glitters composed of fibers and polymers, effectively addressing environmental concerns. Additionally, the trend of vegan and cruelty-free formulas is rapidly gaining traction, with brands launching glitter powders that are both visually stunning and ethically responsible. This increasing interest in innovative colors and forms further reflects the dynamic nature of the U.S. market.
• China: China’s glitter powder market is experiencing rapid growth, fueled by a surge in domestic and international beauty product consumerism. There is a noticeable shift toward producing non-toxic glitter powders that are safe for use with eyelash extensions. Chinese manufacturers are also exploring various textures and effects through both synthetic and natural compounds. The acceptance of sparkle powders made from recycled materials aligns with the global sustainability movement. With a vast pool of beauty consumers, both mass-market and premium segments in China continue to expand.
• Germany: Germany is recognized for its superior performance in biodegradable glitter powders, thanks to a strong capacity for innovation. German manufacturers focus on environmentally friendly glitter made from plant cellulose and natural mica. The regulatory framework in Germany promotes non-toxic and environmentally safe products, positioning the country as a leader in natural cosmetics. As the European market demands transparency in ingredient sourcing, German manufacturers are redefining standards for ethical and fair distribution of glitter within the industry.
• India: The beauty and personal care sector in India is undergoing a transformation driven by a younger population’s growing interest in grooming and beauty products. Indian consumers are increasingly favoring environmentally friendly and safe glitter powders. As a result, local manufacturers are investing in glitter made from natural and indigenous ingredients. The movement toward vegetarian and cruelty-free products is gaining momentum, with brands incorporating new technologies to develop vibrant color combinations that reflect India’s multicultural beauty standards.
• Japan: Japan is known for its integration of modern technology into the beauty industry, and the glitter powder market is no exception. Japanese manufacturers are creating innovative glitter powders that exhibit characteristics such as holographic and iridescent effects. The focus on stylish simplicity and quality is evident, with products featuring fine particles that are gentle on the skin. Additionally, eco-conscious consumers in Japan are driving the growth of plant-based biodegradable glitter. Japanese companies are adept at blending traditional beauty concepts with modern scientific advancements, resulting in exquisite new glitter formulations.

Features of the Global Glitter Powder for Cosmetic Market

• Market Size Estimates: Glitter powder for cosmetic market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
• Segmentation Analysis: Glitter powder for cosmetic market size by type, application, and region in terms of value ($B).
• Regional Analysis: Glitter powder for cosmetic market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the glitter powder for cosmetic market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the glitter powder for cosmetic market.
• Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers the following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the glitter powder for cosmetic market by type (aluminum glitter powder, polyester plain glitter powder, iridescent glitter powder, and others), application (eyeshadow, lipgloss, nail polish, contouring & highlighting powder, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?