Electric Facial Cleansing Brush Market Report 2026

The electric facial cleansing brush market size has grown strongly in recent years. It will grow from $10.67 billion in 2025 to $11.73 billion in 2026 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to rising personal grooming awareness, increasing beauty device availability, early introduction of skincare enhancement tools, growing influence of beauty technology, expanding skincare consumer base.

The electric facial cleansing brush market size is expected to see strong growth in the next few years. It will grow to $16.76 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to rising preference for convenient skincare devices, increasing demand for effective cleansing technology, growing trend of at home beauty treatments, expanding premium skincare purchasing, strengthening awareness of skincare hygiene benefits. Major trends in the forecast period include growing demand for deep facial cleansing solutions, increasing popularity of home use beauty care devices, rising adoption of electric skincare enhancement tools, expansion of premium skincare and personal care devices, strengthening focus on skin health and hygiene improvement.

The increasing prevalence of skin-related illnesses is expected to propel the growth of the electric facial cleansing brush market going forward. Skin-related illnesses refer to various conditions affecting the skin’s health and appearance, often influenced by factors such as improper skincare routines, environmental changes, and aging populations. The prevalence of these conditions is rising across different demographics due to pollution, lifestyle changes, and increased life expectancy. Electric facial cleansing brushes help address skin-related issues by effectively exfoliating the skin and removing dead cells, dirt, excess oil, and makeup residue, thereby supporting improved skin hygiene and appearance. For instance, in August 2023, according to the Skin Health Institute Inc., an Australia-based non-profit organization, psoriasis affects an estimated 2-3% of the Australian population, highlighting it as a relatively common skin condition. Therefore, the increasing prevalence of skin-related illnesses is driving the growth of the electric facial cleansing brush market.

Major companies operating in the electric facial cleansing brush market are focusing on developing innovative solutions, such as AI-powered smart facial cleansing devices, to enhance personalized skincare routines, improve cleansing efficiency, and provide real-time skin analysis for optimized beauty outcomes. AI-powered smart facial cleansing devices are advanced skincare tools that integrate artificial intelligence to deliver customized cleansing experiences. For instance, in January 2025, FOREO AB, a Sweden-based beauty tech company, launched LUNA fofo, an AI-enabled smart facial cleansing brush designed to function as a personal beauty coach. The device combines T-Sonic pulsations with a skincare algorithm that customizes cleansing frequency, intensity, and duration based on individual skin data collected through user input and sensor readings. It also offers features such as hydration analysis, skin age estimation, and progress tracking, enabling users to optimize their daily skincare routines at home while supporting long-term skin health.

In November 2023, INSKIN cosmedics, an Australia-based cosmetics manufacturer, acquired Geske to expand its product portfolio. This acquisition aims to introduce affordable and innovative AI-powered at-home skincare devices to the Australian market, complementing INSKIN cosmedics' existing professional and retail offerings. Geske, a Germany-based beauty tech brand known for its range of skincare devices including electric facial cleansing brushes, aligns with INSKIN cosmedics' commitment to enhancing skincare solutions through advanced technology.

Major companies operating in the electric facial cleansing brush market report are Panasonic Corporation, L’Oréal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Foreo AB, Silk’n Home Skinovations Ltd., Tria Beauty Inc., Michael Todd Beauty LLC, Procter & Gamble (Olay), Clinique Laboratories LLC, Johnson & Johnson (Neutrogena), PMD Beauty, ReFa (MTG Co. Ltd.), YA‑MAN Ltd., Beurer GmbH, Remington Products Company, Boscia, Magnitone London, Proactiv (Guthy‑Renker LLC).

North America was the largest region in the electric facial cleansing brush market in 2025. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electric facial cleansing brush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The electric facial cleansing brush market consists of sales of rotating brushes, vibrating brushes, and travel-sized brushes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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