Electric Facial Cleansing Brush Market Report 2024

The electric facial cleansing brush market size has grown rapidly in recent years. It will grow from $8.87 billion in 2023 to $9.75 billion in 2024 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to several factors, including the increasing popularity of skincare devices among consumers seeking enhanced skincare routines, heightened awareness about skincare and its importance, rising disposable incomes allowing for more spending on personal care products, expansion efforts into emerging markets to meet growing demand, and a steadily increasing global population contributing to broader market reach and adoption.

The electric facial cleansing brush market size is expected to see rapid growth in the next few years. It will grow to $14.33 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. In the forecast period, growth in the electric facial cleansing brush market can be attributed to several factors, an increasing emphasis on eco-friendly materials and sustainable manufacturing practices in response to consumer demand for environmentally responsible products, the expanding e-commerce industry facilitating broader market access, heightened consumer awareness and interest in skincare products, and the challenges posed by rising pollution and urbanization impacting skin health. Key trends expected in this period include the integration of artificial intelligence (AI) and smart technologies into skincare devices for enhanced performance and user experience, adoption of sonic and ultrasonic technology for deeper cleansing and exfoliation benefits, a notable shift towards eco-friendly and biodegradable materials in manufacturing processes and packaging, and the continued expansion of beauty device offerings to cater to diverse consumer needs and preferences.

The electric facial cleansing brush market is poised for growth driven by the increasing prevalence of skin-related illnesses. These illnesses encompass various conditions impacting skin health and appearance, influenced by factors such as improper skincare practices and environmental changes. With aging populations contributing to higher rates of skin issues across different demographics, electric facial cleansing brushes are becoming crucial tools. They effectively exfoliate the skin, removing dead cells, dirt, and makeup residue to alleviate skin-related concerns. For example, the UK Health Security Agency (UKHSA) reported a significant rise in Methicillin-resistant Staphylococcus aureus (MRSA) cases from skin and soft tissue infections, underscoring the need for effective skincare solutions.

Leading companies in the electric facial cleansing brush market are innovating to enhance user convenience and portability with products such as mini electric facial brushes. These compact devices feature rotating or vibrating bristles for deep facial cleansing and exfoliation, promoting clearer and healthier skin. Foreo, a Sweden-based beauty tech company, launched the Luna Play facial cleansing brush in November 2022. This compact device incorporates advanced T-Sonic pulsations and anti-aging benefits in a travel-friendly size, pre-charged for 100 uses. It boasts softer, hygienic silicone touchpoints for gentle yet effective cleansing, an upgraded motor for a soothing massage experience, and is waterproof for versatile use.

In November 2023, INSKIN cosmedics, an Australia-based cosmetics manufacturer, acquired Geske to expand its product portfolio. This acquisition aims to introduce affordable and innovative AI-powered at-home skincare devices to the Australian market, complementing INSKIN cosmedics' existing professional and retail offerings. Geske, a Germany-based beauty tech brand known for its range of skincare devices including electric facial cleansing brushes, aligns with INSKIN cosmedics' commitment to enhancing skincare solutions through advanced technology.

Major companies operating in the electric facial cleansing brush market are Panasonic Corporation, L'Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk'n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.

North America was the largest region in the electric facial cleansing brush market in 2023. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the electric facial cleansing brush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An electric facial cleansing brush is a skincare device designed to optimize cleansing routines through oscillating or rotating brush heads. These brushes provide gentle exfoliation and deep cleansing benefits, effectively removing makeup, dirt, and impurities from the skin better than manual methods.

The main types of electric facial cleansing brushes include bristle brushes and silicone brushes. Bristle brushes feature stiff or soft bristles made from natural or synthetic fibers, suitable for cleaning and grooming various surfaces. They are available across different price ranges - economy, mid-range, and premium - incorporating technologies such as Sonic and rotating mechanisms. These brushes are distributed through diverse channels such as wholesalers, hypermarkets, multi-brand stores, independent electronics retailers, and online platforms, catering to both commercial and household applications.

The electric facial cleansing brush market research report is one of a series of new reports that provides electric facial cleansing brush market statistics, including electric facial cleansing brush industry global market size, regional shares, competitors with an electric facial cleansing brush market share, detailed electric facial cleansing brush market segments, market trends and opportunities, and any further data you may need to thrive in the electric facial cleansing brush industry. This electric facial cleansing brush market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The electric facial cleansing brush market consists of sales of rotating brushes, vibrating brushes, and travel-sized brushes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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