The All Year Gifting 2024 report forms part of the analyst’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.
All year gifting penetration has returned to pre-pandemic levels in 2024, driven by an uplift in consumers purchasing for birthday and spontaneous gifting events. Versus last year the proportion of consumers who stated they are cutting back on gift purchases has decreased, improving consumers' ability to make impulse purchases and extend spending to more gifting occasions.
The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round gifting market in the UK.
All year gifting penetration has returned to pre-pandemic levels in 2024, driven by an uplift in consumers purchasing for birthday and spontaneous gifting events. Versus last year the proportion of consumers who stated they are cutting back on gift purchases has decreased, improving consumers' ability to make impulse purchases and extend spending to more gifting occasions.
The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round gifting market in the UK.
Scope
- All year gifting penetration has returned to pre-pandemic levels as consumers' disposable income levels improve.
- New home, pregnancy and wedding/civil ceremony celebration occasions have declined in penetration this year.
- Non-food specialists are driving instore gift purchases as consumers place greater importance on instore experience, customer service and quality.
Reasons to Buy
- Understand the ongoing impact of inflation on consumers attitudes and shopping behaviours.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth consumer insight to understand how consumers are prioritising occasion spend and align product ranges to their needs.
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Trend insight - in store
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Gift spending
- Financial spending
- Occasions bought for
- Research
- Prioritising spend
- Perceptions
- Retailer promotions
- Retailer ratings
- All year gifting statements
- Social media
- GIFTING
- Attitudes towards gifting
- Buying dynamics
- Spending
- Recipients
- Planned/impulse purchases
- Categories purchased
- Retailer used
- Buying dynamics (for all gifting categories)
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- Personalisation
- BIRTHDAYS
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- WEDDINGS/ENGAGEMENTS
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- PREGNANCY/NEW BABY
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- RELIGIOUS/CEREMONIAL OCCASIONS
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- LIFE ACHIEVEMENTS
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- RETIREMENT/LEAVING OCCASIONS
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- GRATITUDE/SYMPATHY
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- SPONTANEOUS GIFTING
- Buying dynamics
- Retailer selection
- Recipients
- Categories purchased
- Channel usage
- Store type
- Device usage
- Fulfilment
- Research
- Methodology
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2024
- Retailer ratings across key measures - non-food retailers, 2024
- Products bought on impulse (overall), 2023 & 2024
- Retailers shopped at for gifting (overall), 2023 & 2024
- Products purchased - clothing & accessories, 2023 & 2024
- Retailers used - clothing & accessories, 2023 & 2024
- Products purchased - gift food & drink, 2023 & 2024
- Retailers used - gift food & drink, 2023 & 2024
- Products purchased - books, 2023 & 2024
- Retailers used - books, 2023 & 2024
- Products purchased - plants & flowers, 2023 & 2024
- Retailers used - plants & flowers, 2023 & 2024
- Products purchased - toys & games, 2023 & 2024
- Retailers used - toys & games, 2023 & 2024
- Products purchased - health & beauty, 2023 & 2024
- Retailers used - health & beauty, 2023 & 2024
- Products purchased - cash & cheque, 2023 & 2024
- Products purchased - vouchers & gift cards, 2023 & 2024
- Products purchased - footwear, 2023 & 2024
- Retailers used - footwear, 2023 & 2024
- Products purchased - fine jewellery & watches, 2023 & 2024
- Retailers used -fine jewellery & watches, 2023 & 2024
- Products purchased - homewares, 2023 & 2024
- Retailers used - homewares, 2023 & 2024
- Products purchased - electrical products, 2023 & 2024
- Retailers used - electrical products, 2023 & 2024
- Products purchased - music & video, 2023 & 2024
- Retailers used - music & video, 2023 & 2024
- Products purchased - baby products, 2023 & 2024
- Retailers used - baby products, 2023 & 2024
- Products purchased - stationery, 2023 & 2024
- Retailers used - stationery, 2023 & 2024
- Products purchased - experience, 2023 & 2024
- Products purchased - sports products, 2023 & 2024
- Retailers used - sports products, 2023 & 2024
- Products purchased - DIY & gardening, 2023 & 2024
- Retailers used - DIY & gardening, 2023 & 2024
- Products purchased - computers, 2023 & 2024
- Retailers used - computers, 2023 & 2024
- Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2023 & 2024
- All year gifting shopper penetration, by demographic & region, 2024, 2023 & 2022 penetration
- Financial wellbeing compared to last year, 2023 & 2024
- All year gifting spending compared to last year, 2023 & 2024
- How consumers financed all year gifting spending, 2023 & 2024
- What occasions shoppers purchased for, 2024 and change on 2023
- When shopping for gifts, what activities have you undertaken online over the past year, 2023 & 2024
- Which occasions consumers are prioritising and cutting back on, 2024
- Which occasions consumers believe they should give cards and gifts for, 2024
- Which retailer did the best job of promoting gifting and greeting cards products, 2024
- Agreement & disagreement with statements about all year gifting, 2024
- Which social media sites do you use, 2024
- Did you purchase an item as a gift that you saw on social media, 2024
- Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2024, 2023 & & 2022 overall
- Agreement statements - It is acceptable to have a gift list, (by demographic & male/female)2024, 2023 & & 2022 overall
- Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female)2024, 2023 & & 2022 overall
- Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female)2024, 2023 & & 2022 overall
- Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female)2024, 2023 & & 2022 overall
- Birthday gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Weddings/engagements gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Gratitude/sympathy gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Life achievement gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Religious/ceremonial occasions gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Spontaneous gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Pregnancy/new baby gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Holiday souvenir gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Retirement/leaving gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
- Total spend per occasion on gifting, 2024 & change on 2023
- Gift recipients - overall gifting, 2024 & change on 2023
- Planned/impulse purchases - overall gifting, 2024 & 2023
- Gifting categories purchased for all occasions, 2024 & change on 2023
- Retailers shopped at for gifting, 2023 & 2024
- Clothing & accessories gifting penetration, by occasion, 2023 & 2024
- Gift food & drink gifting penetration, by occasion, 2023 & 2024
- Books gifting penetration, by occasion, 2023 & 2024
- Plants & flowers gifting penetration, by occasion, 2023 & 2024
- Toys & games gifting penetration, by occasion, 2023 & 2024
- Health & beauty gifting penetration, by occasion, 2023 & 2024
- Money gifting penetration, by occasion, 2023 & 2024
- Vouchers & gift cards gifting penetration, by occasion, 2023 & 2024
- Footwear gifting penetration, by occasion, 2023 & 2024
- Fine jewellery & watches gifting penetration, by occasion, 2023 & 2024
- Homewares gifting penetration, by occasion, 2023 & 2024
- Electrical products gifting penetration, by occasion, 2023 & 2024
- Music & videos gifting penetration, by occasion, 2023 & 2024
- Baby products gifting penetration, by occasion, 2023 & 2024
- Stationery gifting penetration, by occasion, 2023 & 2024
- Experience gifting penetration, by occasion, 2023 & 2024
- Sports products gifting penetration, by occasion, 2023 & 2024
- DIY & Gardening gifting penetration, by occasion, 2023 & 2024
- Computers gifting penetration, by occasion, 2023 & 2024
- What's driving retailer selection - overall gifting, 2024
- Consumers using each channel for purchasing gifts, 2023 & 2024
- Consumers using each store type for purchasing gifts, 2023 & 2024
- Consumers using each device for gifting, 2023 & 2024
- Fulfilment options for gift purchases made online, 2023 & 2024
- Research undertaken - overall gifting, 2024 and change on 2023
- Personalisation - overall gifting, 2023 & 2024
- Birthday gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - birthdays, 2024
- Gift recipients - birthday, & average spend per recipient, 2024
- Categories purchased - birthday, 2024 & change on 2023
- Consumers using each channel for purchasing birthday gifts, 2023 & 2024
- Consumers using each store type for purchasing birthday gifts, 2023 & 2024
- Consumers using each device for birthday gifting, 2023 & 2024
- Fulfilment options for birthday gift purchases made online, 2023 & 2024
- Research undertaken - birthday, 2024
- Weddings/civil ceremony gifting penetration, 2024 (by demographic & male/female) & 2023
- Weddings/relationship anniversaries gifting penetration, 2024 (by demographic & male/female) & 2023
- Engagements gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - weddings/engagements, 2024 & change on 2023
- Gift recipients - weddings/engagements, & average spend per recipient, 2024
- Categories purchased - weddings/engagements, 2024 & change on 2023
- Consumers using each channel for purchasing weddings/engagement gifts, 2023 & 2024
- Consumers using each store type for purchasing wedding/engagement gifts, 2023 & 2024
- Consumers using each device for weddings/engagement gifting, 2023 & 2024
- Fulfilment options for weddings/engagement gift purchases made online, 2023 & 2024
- Research undertaken - wedding/engagement, 2024
- Baby shower/new baby gifting penetration, 2024 (by demographic & male/female) & 2023
- Pregnancy gifting penetration, 2024 (by demographic & male/female) & 2023
- Maternity/paternity leave gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - pregnancy/new baby, 2024
- Gift recipients - pregnancy/new baby, & average spend per recipient, 2024
- Categories purchased - pregnancy/new baby, 2024 & change on 2023
- Consumers using each channel for purchasing pregnancy/new baby gifting, 2023 & 2024
- Consumers using each store type for purchasing pregnancy/new baby gifting, 2023 & 2024
- Consumers using each device for pregnancy/new baby gifting, 2023 & 2024
- Fulfilment options for pregnancy/new baby gift purchases made online, 2024
- Research undertaken - pregnancy/new baby, 2024
- Christening gifting penetration, 2024 (by demographic & male/female) & 2023
- Holy Communion gifting penetration, 2024 (by demographic & male/female) & 2023
- Bar Mitzvah/Bat Mitzvah gifting penetration, 2024 (by demographic & male/female) & 2023
- Other religious/ceremonial occasions gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - religious/ceremonial, 2024 & change on 2023
- Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2024
- Categories purchased - religious/ceremonial occasions, 2024 & change on 2023
- Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2023 & 2024
- Consumers using each store type for purchasing religious/ceremonial occasions gifting, 2023 & 2024
- Consumers using each device for religious/ceremonial occasions gifting, 2023 & 2024
- Fulfilment options for religious/ceremonial occasions gift purchases made online, 2023 & 2024
- Research undertaken - religious/ceremonial occasions, 2024
- New home gifting penetration, 2024 (by demographic & male/female) & 2023
- Educational achievement gifting penetration, 2024 (by demographic & male/female) & 2023
- New job gifting penetration, 2024 (by demographic & male/female) & 2023
- Passing driving test gifting penetration, 2024 (by demographic & male/female) & 2023
- Other life achievement gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - life achievements, 2024 & change on 2023
- Gift recipients - life achievement, & average spend per recipient, 2024
- Categories purchased - life achievement, 2024 & change on 2023
- Consumers using each channel for purchasing life achievement gifts, 2023 & 2024
- Consumers using each store type for purchasing life achievement gifts, 2023 & 2024
- Consumers using each device for life achievement gifting, 2023 & 2024
- Fulfilment options for life achievement gift purchases made online, 2023 & 2024
- Research undertaken - life achievement, 2024
- Leaving do gifting penetration, 2024 (by demographic & male/female) & 2023
- Retirement gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - retirement/leaving, 2024 & change on 2023
- Gift recipients - retirement/leaving, 2024
- Categories purchased - retirement/leaving, 2024 & change on 2023
- Consumers using each channel for purchasing retirement/leaving gifts, 2023 & 2024
- Consumers using each store type for purchasing retirement/leaving gifts, 2023 & 2024
- Consumers using each device for retirement/leaving gifting, 2023 & 2024
- Fulfilment options for retirement/leaving gift purchases made online, 2023 & 2024
- Research undertaken -retirement/leaving, 2024
- Thank you gifting penetration, 2024 (by demographic & male/female) & 2023
- Get well soon gifting penetration, 2024 (by demographic & male/female) & 2023
- Sympathy/condolences gifting penetration, 2024 (by demographic & male/female) & 2023
- End of year teacher gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - gratitude/sympathy, 2024 & change on 2023
- Gift recipients - gratitude/sympathy, & average spend per recipient, 2024
- Categories purchased - gratitude/sympathy, 2024 & change on 2023
- Consumers using each channel for purchasing gratitude/sympathy gifts, 2023 & 2024
- Consumers using each store type for purchasing gratitude/sympathy gifts, 2023 & 2024
- Consumers using each device for gratitude/sympathy gifting, 2023 & 2024
- Fulfilment options for gratitude/sympathy gift purchases made online, 2023 & 2024
- Research undertaken -gratitude/sympathy, 2024
- Spontaneous gifting penetration, 2024 (by demographic & male/female) & 2023
- What's driving retailer selection - spontaneous gifting, 2024 & change on 2023
- Gift recipients - spontaneous gifting, & average spend per recipient, 2024
- Categories purchased - spontaneous gifting, 2024 & change on 2023
- Consumers using each channel for purchasing spontaneous gifts, 2023 & 2024
- Consumers using each store type for purchasing spontaneous gifts, 2023 & 2024
- Consumers using each device for spontaneous gifting, 2023 & 2024
- Fulfilment options for spontaneous gifting gift purchases made online, 2023 & 2024
- Research undertaken - spontaneous gifting, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Aldi
- Amazon
- AO.com
- Argos
- ASDA
- B&M
- B&Q
- Boots
- Card Factory
- CEX
- Clintons
- Currys
- Decathlon
- Dobbies
- Firebox
- Footlocker
- GAME
- Gymshark
- H&M
- H. Samuel
- HMV
- Home Bargains
- Homebase
- Hotel Chocolat
- IKEA
- JD Sports
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Morrisons
- M&M Direct
- New Look
- Next
- Nike
- Oliver Bonas
- Pandora
- Primark
- Sainsbury's
- Scribbler
- Skechers
- Smyths Toys
- Sports Direct
- Superdrug
- Swarovski
- Tesco
- The Body Shop
- The Entertainer
- The Perfume Shop
- The Range
- The Works
- Tiffany & Co
- TK Maxx
- Typo
- Under Armour
- Waitrose & Partners
- Warren James
- Waterstones
- WH Smith
- Wilko
