The North America Social Media Listening Market is expected to witness market growth of 13.0% CAGR during the forecast period (2024-2031).
The US market dominated the North America Social Media Listening Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $5.64 billion by 2031. The Canada market is experiencing a CAGR of 15.4% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 14.5% during 2024-2031.
This, also known as social media monitoring, tracks social media platforms for mentions of a brand, product, service, industry, or specific topics of interest. It involves the collection of data from social media conversations and its subsequent analysis to obtain insights into consumer behaviors, opinions, and trends. By doing so, businesses can understand how their brand is perceived, identify opportunities for improvement, respond to customer feedback, and make informed decisions.
This market has emerged as a critical component of the contemporary digital landscape in response to the exponential growth and pervasive influence of social media on the way people communicate, make decisions, and interact with brands. The growth of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and countless others has revolutionized the methods of businesses regarding marketing, consumer engagement, and public relations. As a result, they has become an essential tool for brands to maintain their competitive edge in the market.
North America's market is witnessing rapid growth, driven by high internet penetration, widespread use of social media, and the diverse presence of industries that benefit significantly from audience insights. Companies across sectors like retail, IT, and entertainment increasingly use these solutions to enhance engagement strategies, improve customer experiences, and maintain a competitive advantage in an ever-evolving market landscape. Therefore, as social media platforms become integral to consumer interactions, the demand for real-time monitoring and sentiment analysis continues to grow across the region.
The US market dominated the North America Social Media Listening Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $5.64 billion by 2031. The Canada market is experiencing a CAGR of 15.4% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 14.5% during 2024-2031.
This, also known as social media monitoring, tracks social media platforms for mentions of a brand, product, service, industry, or specific topics of interest. It involves the collection of data from social media conversations and its subsequent analysis to obtain insights into consumer behaviors, opinions, and trends. By doing so, businesses can understand how their brand is perceived, identify opportunities for improvement, respond to customer feedback, and make informed decisions.
This market has emerged as a critical component of the contemporary digital landscape in response to the exponential growth and pervasive influence of social media on the way people communicate, make decisions, and interact with brands. The growth of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and countless others has revolutionized the methods of businesses regarding marketing, consumer engagement, and public relations. As a result, they has become an essential tool for brands to maintain their competitive edge in the market.
North America's market is witnessing rapid growth, driven by high internet penetration, widespread use of social media, and the diverse presence of industries that benefit significantly from audience insights. Companies across sectors like retail, IT, and entertainment increasingly use these solutions to enhance engagement strategies, improve customer experiences, and maintain a competitive advantage in an ever-evolving market landscape. Therefore, as social media platforms become integral to consumer interactions, the demand for real-time monitoring and sentiment analysis continues to grow across the region.
List of Key Companies Profiled
- Hootsuite, Inc.
- IBM Corporation
- Runtime Collective Limited (Brandwatch)
- Sprout Social, Inc.
- Buffer, Inc
- Mention
- Synthesio (Ipsos Synthesio, Inc.)
- Brand24 Global Inc.
- Meltwater
- Quid
- Google LLC
Market Report Segmentation
By Application- Brand Management
- Customer Experience Management
- Marketing Campaign Management
- Sales & Lead Generation
- Competitive Benchmarking
- Product Development & Innovation
- Other Application
- Software
- Services
- Retail & E-commerce
- Media & Entertainment
- BFSI
- Healthcare & Life Sciences
- IT & Telecommunications
- Travel & Hospitality
- Government & Defence
- Other Vertical
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Social Media Listening Market by Application
Chapter 6. North America Social Media Listening Market by Solutions
Chapter 7. North America Social Media Listening Market by Vertical
Chapter 8. North America Social Media Listening Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this North America Social Media Listening Market include:- Hootsuite, Inc.
- IBM Corporation
- Runtime Collective Limited (Brandwatch)
- Sprout Social, Inc.
- Buffer, Inc
- Mention
- Synthesio (Ipsos Synthesio, Inc.)
- Brand24 Global Inc.
- Meltwater
- Quid
- Google LLC
Methodology
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