LAMEA Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Social Media Listening Market is expected to witness market growth of 16.2% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Social Media Listening Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $460.8 million by 2031. The Argentina market is showcasing a CAGR of 17% during 2024-2031. Additionally, the UAE market would register a CAGR of 15.2% during 2024-2031.



They also helps businesses maintain a positive brand image and effectively manage crises. Real-time monitoring allows companies to address negative sentiment before it escalates, as demonstrated by Delta Airlines, which uses social media to respond promptly to customer complaints about flight issues. Furthermore, brands can gauge the effectiveness of their marketing campaigns and adapt accordingly. Nike, for instance, used them to assess public reaction to its "Dream Crazy" campaign, adjusting its strategy to align with audience expectations. Additionally, companies like Wendy's build stronger customer relationships by engaging with followers in a direct and relatable way, creating a positive and memorable customer experience.

The regulatory landscape has also influenced this market. As privacy concerns continue to grow and governments introduce stricter data protection regulations, businesses must comply with privacy laws while using these tools. Compliance with regulations requires companies to handle personal data responsibly and transparently. These providers must navigate these regulatory challenges to ensure that their tools respect user privacy and only collect and use data in legally and ethically permissible ways.

In South Africa, the IT and telecommunications sector has emerged as a key driver for the increasing demand for these tools. With the expansion of digital connectivity and widespread social media usage, telecom companies are leveraging these tools to better understand consumer needs, improve service quality, and address complaints in real-time. South Africa’s telecommunications market is highly competitive, with numerous service providers striving to enhance customer satisfaction and loyalty. The government’s National Digital and Future Skills Strategy aims to strengthen the country’s digital infrastructure and promote the adoption of emerging technologies, laying a solid foundation for the increased use of them. Telecom providers can enhance digital services and reduce attrition by acquiring valuable insights into customer behavior and expectations. Ultimately, this contributes to improved customer experiences and business growth. Hence, as businesses in the region continue to recognize the value of social media insights in understanding consumer behavior, the demand for social media listening is expected to rise, providing opportunities for improved customer engagement and business growth.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA