Europe Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The Europe Social Media Listening Market is expected to witness market growth of 13.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Social Media Listening Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.39 billion by 2031. The UK market is exhibiting a CAGR of 12.4% during 2024-2031. Additionally, the France market would experience a CAGR of 14.3% during 2024-2031.



They plays an essential role in crisis management. Social media can amplify negative feedback, and a brand's failure to address customer complaints or negative sentiment can quickly escalate into a full-blown reputation crisis. Swift responses to customer concerns can help brands turn a potentially damaging situation into an opportunity for positive engagement. Moreover, these tools can assist in pinpointing the source of negative sentiment, allowing brands to tackle problems at their root.

Artificial intelligence and machine learning advancements have benefited this market. These technologies have enabled the development of more sophisticated tools capable of understanding the nuances of language, including sarcasm, slang, and cultural context. This has made sentiment analysis more accurate and reliable, providing brands with deeper insights into how consumers feel about them. AI-powered these tools can also detect anomalies and predict trends, allowing businesses to be more proactive rather than reactive in their decision-making.

The European market is defined by its diversity, with each country contributing uniquely to the growing demand based on its specific industry needs and regulatory environment. The increasing recognition of social media insights as a tool for customer experience management, competitive intelligence, and brand reputation monitoring drives this market across the region. In France, high social media usage is a major factor behind the rising demand for these tools. The United Kingdom has seen a growing demand for these tools, driven by the government's active use of social media insights for public communication and policymaking. The defense sector also benefits from these tools for strategic monitoring, including tracking potential threats and misinformation. Thus, as more businesses across different sectors recognize the value of social media insights, the demand for advanced and compliant social media listening tools is expected to continue rising in the European market.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe