Middle East & Africa Beauty Supplement Market Outlook, 2029

The Middle East and Africa beauty supplement industry has grown significantly over the last decade, mirroring worldwide health and wellness trends. Beauty supplements, in particular, gained traction in the region in the 2010s, as consumers became more conscious of the link between inner health and outer beauty. Initially, foreign brands introduced items such as collagen, biotin, and multivitamins to the region. Urbanisation and the rise of retail chains were critical in introducing these products to a larger audience. Beauty supplements have become increasingly mainstream, with options in supermarkets, speciality stores, and online platforms.

This transition has been fuelled by the region's youthful demography, particularly in the Gulf Cooperation Council (GCC) countries, where interest in beauty and wellness has surged. The COVID-19 epidemic had a significant impact on the beauty supplement market in the Middle East and Africa. On the one hand, the epidemic raised awareness of health and wellness, with people looking for ways to boost their immune systems and preserve overall well-being. However, the pandemic also disrupted supply chains, especially in the early phases of the outbreak.

Import limitations and logistical constraints caused product shortages, limiting the availability of multinational beauty supplement brands in the region. Furthermore, the economic slump in many parts of the Middle East and Africa, resulting by low oil prices and job losses during the pandemic, influenced consumer behaviour. E-commerce became an important route during the pandemic, as physical stores were closed and restricted.

According to the research report "Middle East Beauty Supplements Market Overview, 2029,", the Middle East and Africa beauty supplement market is anticipated to grow at more than 8.60% CAGR from 2024 to 2029. The beauty supplement market in the Middle East and Africa is characterised by numerous developments and changing trends. One of the most noticeable trends is the increasing desire for clean beauty supplements that are free of dangerous chemicals and synthetic substances. Another innovation is the rise of personalised beauty supplements that address individual needs depending on skin type, lifestyle, and genetics.

Advances in technology, notably in biotechnology and artificial intelligence, enable firms to build personalised beauty regimens. The Middle East and Africa beauty supplements industry is dominated by a combination of multinational and regional companies. International firms such as Nature's Bounty, Amway, Nestlé's Solgar, and Hum Nutrition are well-known in the region, offering a variety of beauty supplements. Gulf Pharmaceutical Industries (Julphar), one of the Middle East's leading pharmaceutical businesses, has entered the supplement industry with products aimed for skin and hair health. The Middle Eastern and African beauty supplement markets rely significantly on imports, mainly from Europe, the United States, and Asia.

Countries with advanced retail infrastructures and strong economies, such as the United Arab Emirates and Saudi Arabia, serve as important entry points for worldwide beauty supplement firms. In Africa, South Africa has a more established pharmaceutical and supplement sector than other countries, with some local enterprises making beauty supplements for home consumption and export to neighbouring nations.

Market Drivers

Growing disposable income: Rising disposable income, particularly in Saudi Arabia and the UAE, is another significant market driver. Consumers with more buying capacity are more likely to invest in high-end beauty supplements that claim results such as increased skin suppleness, fewer wrinkles, and stronger hair. Furthermore, the younger demographic in these countries is more health-conscious and influenced by beauty trends, which boosts market growth.

Shift to Preventive Healthcare: The shift towards preventative healthcare practices has resulted in increased demand for supplements that improve general health, including beauty. Beauty supplements are being marketed as preventive care items that not only improve beauty but also promote overall health.

Market Challenges

High cost and economic disparities: While disposable income is rising in various areas of the MEA region, economic gaps across countries, and even within populations, remain an issue. Premium beauty supplements are prohibitively expensive for a large segment of the low-income population, particularly in Africa. Furthermore, the cost of importing beauty supplements drives up prices, making them expensive for many.

Cultural barriers and scepticism: Cultural variations, as well as a lack of awareness or education regarding beauty supplements, can pose challenges in specific regions of the MEA region. Consumers may be sceptical of the efficacy of these items, especially in areas where natural or traditional beauty treatments are more common.

Market Trends

Natural and Plant-Based Supplements: Natural and plant-based beauty supplements are becoming increasingly popular in the MEA region. Consumers are more inclined to buy items that are free of synthetic chemicals and made with natural substances such as herbal extracts, vitamins, and minerals. The demand for vegan and vegetarian beauty supplements is particularly high as more people choose plant-based diets and lifestyles.

Personalised Nutrition and Beauty : One of the most noticeable changes in the beauty supplement business is the shift towards personalised beauty solutions. Companies are increasingly providing customised supplements based on individual needs, genetic composition, or specific beauty objectives. This trend is particularly noteworthy in more affluent areas such as the UAE.

Collagen supplements are currently the most popular type of beauty supplement in the Middle East and Africa (MEA), owing to rising awareness and demand for anti-aging goods.

This dominance is fuelled by rising awareness and demand for skin-aging products, particularly in affluent markets like the UAE and Saudi Arabia, where anti-aging therapies are heavily promoted. Collagen is generally recognised for its ability to improve skin suppleness, reduce wrinkles, and promote overall skin health, making it a popular choice among beauty-conscious consumers. The supplement's capacity to enhance both exterior appearance and interior health appeals to people seeking holistic beauty solutions. Hikma Pharmaceuticals in Jordan and The Arab Company for Drug Industries and Medical Supplies (ACDIMA) in Egypt are two key domestic enterprises that play significant roles in the beauty supplement sector.

These enterprises, together with regional distributors and supplement makers, cater to local demands, delivering goods adapted to regional beauty preferences and standards. Furthermore, vitamins and minerals are in great demand, particularly products containing vitamin C, D, and E, which are known for their antioxidant capabilities and skin-improving advantages.

As people become more aware of the benefits of a healthy diet, there is an increase in demand for these supplements. Omega-3 fatty acids and antioxidants are steadily expanding as they address specific beauty concerns including inflammation and skin health; nonetheless, collagen remains the most sought-after due to its direct link to observable beauty improvements.

Tablets and capsules dominate the Middle East and Africa (MEA) beauty supplement market, owing to their simplicity of use, convenience, and extensive consumer appeal.

Capsules and tablets are popular because they provide accurate dosage control and are simple to include into regular health and cosmetic routines. Beauty-focused nutraceuticals, such as collagen, vitamins, and antioxidants, are commonly consumed in pill form due to the region's familiarity with this format. Furthermore, manufacturers generally choose tablets and capsules because of their longer shelf life and capacity to contain numerous active components. While powdered supplements are gaining popularity, particularly among consumers looking for more customisable dosing and natural formulations, they still lag behind tablets and capsules in popularity.

Pfizer, Hikma Pharmaceuticals, and Jamjoom Pharmaceuticals are key participants in this area, offering a variety of supplements in tablet and capsule form throughout the Middle East and Africa region. Their established distribution networks and emphasis on product quality help to sustain this format's dominance in the beauty supplement market. Furthermore, manufacturers generally choose tablets and capsules because of their longer shelf life and capacity to contain numerous active components. They are also more handy for customers who do not have the time or want to prepare powders or take liquid vitamins.

Skin care is the most popular sector in the Middle Eastern beauty supplements industry, owing to the region's strong cultural emphasis on youthful and perfect skin.

Consumers, particularly in Saudi Arabia and the UAE, are very aware of their looks and pay lavishly in supplements that claim to improve skin elasticity, minimise indications of ageing, and promote a radiant complexion. The harsh climate, with high temperatures and sun exposure, exacerbates skin-related issues like dryness, pigmentation, and premature ageing, making skincare supplements more appealing. Collagen supplements, vitamins (particularly C and E), and antioxidants are popular for improving skin health. Global market leaders include Pfizer and Nature's Bounty, as well as regional companies such as Jamjoom Pharmaceuticals and Hikma Pharmaceuticals, which are growing their beauty supplement portfolios.

These enterprises meet local beauty standards and tackle environmental concerns in the Middle East. Hair care is strongly related, as hair thinning and loss are common issues in the region due to harsh weather conditions and lifestyle choices. Supplements containing biotin, omega-3 fatty acids, and B complex vitamins are commonly used to alleviate these difficulties. Although nail care is becoming increasingly important, it still ranks behind skin and hair issues. Consumers are more likely to focus on comprehensive beauty solutions that primarily target skin and hair, with nail care supplements serving as a supplementary option.

Pharmacies and drugstores are the leading distribution channels in the Middle East and Africa (MEA) beauty supplements market, owing to consumers' strong trust and credibility with pharmaceutical.

Pharmacies in the Middle East and North Africa (MENA) area, particularly in Gulf Cooperation Council (GCC) nations such as Saudi Arabia and the UAE, are frequently the initial point of contact for consumers seeking beauty and wellness items. Pharmacies' appeal stems from the notion of superior quality and medical approval for their products. Pharmacies also profit from personalised consultations from chemists, which increase consumer confidence in the efficacy and safety of supplements. Many people prefer to purchase beauty supplements from pharmacies because they can receive advice based on specific health or cosmetic concerns, such as skin issues or hair loss.

These outlets offer a diverse assortment of worldwide and local brands, ensuring availability and diversity. Leading firms including Pfizer, Hikma Pharmaceuticals, and Nature's Bounty are using both pharmacy and online channels to broaden their reach. These companies partner with drugstore chains and engage in digital marketing to capitalise on the increasing e-commerce sector. Online retail is increasingly gaining popularity, particularly among younger, tech-savvy customers. Beauty supplement sales have increased on platforms like as Amazon and noon.com, particularly after the epidemic, as people increasingly choose online buying for convenience and safety.

Due to its sophisticated retail infrastructure, high discretionary incomes, and the rising demand from customers for high-end wellness and beauty products, the United Arab Emirates is currently leading the Middle East and Africa market for beauty supplements.

Several factors contribute to the UAE's supremacy in the beauty supplements market. First and foremost, the country's highly established retail infrastructure acts as a gateway for international companies to enter the region. A thriving e-commerce environment, high-end beauty boutiques, and contemporary shopping malls all contribute to the nation's retail industry, particularly in the beauty and wellness sectors. Well-known international companies that specialise in anti-aging, collagen, and vitamin supplements have made a strong impression in the United Arab Emirates by reaching customers through online and physical channels.

The ease of access to high-quality, premium beauty supplements through these channels has significantly boosted consumer interest in these products, positioning the UAE at the forefront of the market in the Middle East and Africa. Another key driver is the high disposable income of the UAE population, which enables consumers to spend more on luxury and non-essential products, including beauty supplements.

In comparison to other countries in the region, the UAE’s economy is more diversified, with strong sectors such as real estate, tourism, and finance, which contribute to a stable and affluent consumer base. This financial security allows a growing number of consumers to prioritize personal care and wellness, spending more on products that promise benefits beyond traditional cosmetics, such as supplements that support skin radiance, hair growth, and anti-aging.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.