North America Beauty Supplement Market Outlook, 2029

The North American beauty supplement business has grown dramatically over the last few decades, driven by rising consumer demand for wellness products that improve physical appearance. Beauty supplements, which are often prepared with vitamins, minerals, antioxidants, and other nutrients, seek to promote skin, hair, and nail health from within. These products appeal to people who want non-invasive, simple ways to maintain their beauty. The COVID-19 pandemic has a huge good and bad impact on North America's beauty supplement sector. On the one hand, the crisis disrupted supply chains, caused raw material shortages, and slowed manufacturing, resulting in temporary product shortages.

However, the epidemic increased consumer awareness of personal health and immunity, which spilt over into beauty as customers sought products to promote skin health, stress alleviation, and wellness during lockdowns. Consumers are increasingly demanding transparency in ingredient sourcing and production processes, driving companies to create products devoid of artificial additions, fillers, and preservatives. In terms of product types, gummies have become a popular option, providing a sweet and handy alternative to regular tablets.

Companies are also experimenting with different administration methods, such as sublingual tablets, powders, and liquid shoots, to improve absorption and efficacy. Another significant market trend is the emphasis on personalisation, with manufacturers selling beauty supplements tailored to individual needs, skin types, and health goals. Technology-driven solutions, such as applications and online assessments, are being utilised to customise product suggestions and create personalised beauty regimens.

According to the research report "North America Beauty Supplements Market Overview, 2029,", the North American beauty supplement market was valued at more than USD 6.17 billion in 2023. Nature's Bounty is well-known for its diverse line of dietary supplements, including beauty supplements that target hair, skin, and nails with biotin and antioxidant-rich formulas. Hum Nutrition, a market leader in premium beauty supplements, specialises in clean, science-backed products that target beauty and wellness concerns like hydration, skin clarity, and hormonal balance.

Many cosmetic businesses have partnered with dermatologists, dietitians, and research organisations to create clinically tested products that appeal to health-conscious consumers. Collaborations with influencers and celebrities have also proved effective in increasing brand awareness and consumer trust. In recent years, cross-industry collaborations have evolved, with beauty supplements being included into bigger wellness programs provided by fitness and lifestyle firms. The North American beauty supplements market is primarily reliant on imports and exports. Many of the basic components, including plant extracts, vitamins, and minerals, are acquired from global vendors, mostly in China, India, and Germany.

These materials are subsequently processed into finished goods in North America, where they are either sold domestically or exported to other markets such as Europe, Latin America, and Asia. The United States is a major supplier of beauty supplements, with an increasing demand for American-made products in worldwide markets. North American beauty supplements are in high demand worldwide due to their reputation for high-quality standards and unique formulations.

Market Drivers

Growing Consumer Interest in Holistic Health: Consumers are increasingly looking for goods that address beauty from inside, with an emphasis on skin, hair, and nail care. Anti-aging supplements, especially collagen-based products, are in increasing demand as individuals seek proactive skincare options to complement traditional topical treatments.

Rise in Natural and Organic Ingredients: The movement towards clean beauty and natural products is having a big impact on the beauty supplement business. Consumers prefer formulas that include organic materials rather than synthetic chemicals. Supplements including collagen, biotin, and hyaluronic acid are renowned for their natural benefits, especially for improving skin suppleness and moisture.

Market Challenges

Lack of Standardisation and Regulation: One of the most significant issues in the beauty supplement sector is the absence of standardised rules. Many goods make strong promises without adequate scientific basis, raising worries among regulators and customers alike. Inconsistent definitions of beauty supplements cause market misunderstanding.

Misleading marketing claims: Beauty supplements frequently advertise exaggerated advantages, resulting in consumer frustration when goods fail to fulfil expectations. Misleading commercials, particularly those making claims about anti-aging and hair growth, have added to market scepticism.

Market Trends

Growth in Collagen Supplements: Collagen remains the market's most dominating ingredient. Collagen supplements are gaining popularity as people become more aware of its benefits for skin elasticity and anti-aging. Marine and bovine collagen products are popular due to their ability to promote youthful skin.

Hybrid Products: Hybrid beauty products that combine traditional skincare advantages with supplement functionality are becoming increasingly popular. Many consumers increasingly prefer products that offer a combination of topical and ingestible benefits, such as supplements with hyaluronic acid for enhanced skin hydration.

Collagen supplements are currently the most popular beauty supplements in North America, particularly due to its aging properties.

This dominance is attributed to collagen's well-documented effects in increasing skin elasticity, hydration, and minimising indications of ageing, which appeal to consumers looking for anti-aging remedies. Collagen supplements are frequently obtained from marine or bovine sources and are widely advertised for their capacity to improve general skin appearance and prevent the natural breakdown of collagen as we age. These products are widely sought after in the beauty and health sector, where they are considered important for preserving youthful and beautiful skin. Following collagen, vitamins and minerals are widely available in the beauty supplement market, particularly those containing vitamins A, C, E, and biotin.

These nutrients promote skin health, help repair damaged tissues, and improve hair and nail strength. Omega-3 fatty acids and antioxidants are also popular for their anti-inflammatory effects and capacity to battle oxidative stress, which can have an impact on skin look. Among top companies, Neocell Corporation and HUM Nutrition are well-known for their collagen-based products, which are widely promoted through internet platforms and direct-to-consumer marketing. Amway and Herbalife are successful market participants due to their robust distribution networks. The advent of social media, celebrity endorsements, and e-commerce platforms has further increased the reach and influence of these beauty supplements in North America, solidifying their position as market leaders.

In the North American beauty supplement market, tablets and capsules are currently the most popular modes of delivery, due to its longer shelf life.

This dominance stems mostly from their ease, portability, and long shelf life, which appeal to consumers looking for simple and effective methods to incorporate beauty supplements into their everyday routines. Tablets and capsules provide exact dosing, giving consumers confidence in the product's performance. While powders are becoming more popular, particularly among fitness fanatics and those seeking customisable beauty treatments, they have yet to outperform tablets and capsules in terms of market share. Powders frequently require mixing with liquids, which may put off some customers who prefer the convenience of ingesting a pill.

In contrast, liquid supplements are less common, owing to concerns with stability and a shorter shelf life than tablets and capsules. Although they are convenient for quick absorption, the need for refrigeration and higher price point may limit their popularity in the market (AllTheResearch).Among the main companies in this area, Vital Proteins, known for their collagen products, and OLLY, which offers a variety of gummy vitamins and supplements, stand out. Garden of Life is a prominent player due to its emphasis on organic foods and holistic wellness.

Among the main companies in this area, Vital Proteins, known for their collagen products, and OLLY, which offers a variety of gummy vitamins and supplements, stand out. Garden of Life is a prominent player due to its emphasis on organic foods and holistic wellness. These companies use powerful marketing techniques and a focus on high-quality formulations to meet consumer needs for both effectiveness and natural ingredients.

Skin care is currently the most popular application in the North American beauty supplement market, due to its anti-aging properties.

This dominance stems from an increasing consumer preference for products that improve skin health and attractiveness, particularly those with anti-aging properties. The growing knowledge of the benefits of holistic beauty solutions - such as collagen, antioxidants, and vitamins - has greatly increased the popularity of skin care supplements. Consumers prefer chemical-free, organic topical treatments, reflecting a movement towards wellness and natural components. In contrast, the hair care category is expanding rapidly as people become more concerned about their hair's health, owing to lifestyle and dietary choices.

While the nail care segment is rising, it is still smaller than skin and hair care since its market presence is impacted more by niche consumers who are concerned with nail health and strength. Nature's Bounty Co., Ltd., HUM Nutrition Inc., and Nutrafol Inc. are among the leading firms in the North American beauty supplement market, offering a wide range of products aimed at skin, hair, and nail health.

Companies are investing in creative formulations and marketing methods to attract customers, especially through e-commerce platforms, which are becoming the preferred buying option. The industry is also being shaped by the rise of personalised beauty supplement offerings, which respond to the specific demands of consumers seeking specialised solutions.

Pharmacies and drugstores are the most common distribution channels for beauty supplements in North America due to the consumers preferences.

This leadership arises from their established image as reliable sources of health-related products, where customers frequently seek professional assistance from chemists. The ease of their locations and the idea of product safety and efficacy add to their attractiveness. Pharmacies provide a variety of beauty supplements alongside traditional health items, making them a one-stop solution for consumers seeking both health and beauty. Supermarkets and hypermarkets are close behind pharmacies in terms of market share. They benefit from their broad reach and competitive pricing, frequently selling beauty supplements alongside groceries and other home supplies.

Speciality stores and online platforms are important for consumers seeking niche products or brands not found in conventional retailers. L'Oréal, Unilever, Procter & Gamble, and Estée Lauder are among the key companies in the North American beauty supplement market. To maintain a significant presence, many corporations employ intensive marketing methods and product diversification. Their dedication to innovation, especially in developing novel formulations and sustainable products, positions them well to grab consumer interest and loyalty.

The USA leads the North American beauty supplements industry primarily due to its advanced research and development capabilities, coupled with a robust consumer market that values health, wellness, and aesthetics.

The United States leads the beauty supplement industry in North America, owing to a number of variables. Furthermore, there is an increasing emphasis on holistic health and wellness, prompting consumers to prioritise skincare from both a topical and internal standpoint. Collagen, biotin, and different vitamins and antioxidants are common constituents in beauty supplements, reflecting a trend towards "beauty-from-within" treatments that enhance general skin health. The trend towards natural and organic products also helps the industry, as customers choose supplements manufactured from plant-based substances, which are regarded to be safer and more effective.

Furthermore, the advent of social media platforms such as Instagram has increased the visibility of beauty supplements, affecting consumer purchasing decisions and boosting demand. E-commerce has expanded the reach of companies, particularly among health-conscious millennials and Gen Z customers. Overall, the ageing population, growing consumer awareness of health and wellness, and a shift towards natural ingredients have positioned the United States as the dominating player in the North American beauty supplement market.

• In December 2022, Porsche AG and international partners opened the Haru Oni facility in Chile, which will produce e-fuels. Porsche invested $75 million in the effort to improve e-fuel integration at conventional fuel stations.
• In May 2022, Saudi Aramco and Repsol partnered to develop and commercialise e-fuels in Spain, highlighting the potential for cleaner energy in European markets.
• In January 2023, Liquid Wind increased its activities in Northern Sweden with its third e-methanol production facility, demonstrating a commitment to sustainable fuel generation.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.