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Writing Instruments in Ukraine

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    Report

  • 18 Pages
  • January 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 6049160
In 2024, sales of writing instruments in Ukraine were significantly impacted by the ongoing demographic changes due to the Russian invasion of the country. The 2022 invasion led to millions of emigrants leaving the country, many of whom have not returned in 2024.

The Writing Instrumentsin Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price sensitivity and downtrading impact sales of writing instruments in 2024
  • Unessential products, such as mechanical pencils, record a decline as consumers focus on necessities
  • Distributors source writing instruments from local manufacturers, boosting sales
PROSPECTS AND OPPORTUNITIES
  • Demographic challenges, including low birth rates, are expected to challenge sales of writing instruments
  • Consumers are set to prioritise basic writing instruments, as affordability remains key
  • Luxury writing instruments are expected to remain niche, as expensive brands are viewed unessential
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 2 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN UKRAINE
EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 13 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources